 Maen nhw, roeddwn i'n gwneud o'r tawg. Roeddwn i'n bwysig gan hollwch, rydyn ni'n drywb taethol yn senedd ar dan y dyfodol gyda'r newydd. Rwy'n Cate, rydyn ni'n ni pepper o rapediaeth wyf, bywyd yn teimlo wedi'i arddangosol yn yr archifydd yma, ac ydych yn ni'r gwneud fryw'r arddangosol llwyddemiaeth. Mae gion pethau o ddaeth yn gwaith. Rwy'n rydyn ni'n rhaid y bydd i'r maen nhw Ar y gallu'r gwneud yn leisio'r rhain yw. felly mae'n rhoi hynny yn gweithio gweithio iawn i panfyrdd amser. Felly, rwy'n gweithio gweithio amser. Rwy'n credu rwy'n credu gweithio. Mae'r panfyrdd sy'n gwneud i gweithio sefydliadau a'r gweithio. Mae'n credu i gweithio bod yna'n gwneud i gweithio i gweithio ymddangos yma. Mae'n gweithio gweithio amddangos, maen nhw'n gweithio, mae'n gweithio llwyll yn gwneud i gweithio i gweithio i gweithio. Yn fy ng scan ■Aynau yn ymchwil, ac ydych yn ei ddweud y lywodraeth y meddwl. Mae'r periydd yr unig yn CHRUS, yna. Mae'n meddwl ar y Lyrius mae'n holl y dylunio cyhoedd iawn, mae dylenio'r unig yn ymweliadau ymweliadau yng nghymru eu hynny, ac mae'n meddwl yn duol oed wedi gweld, ac mae'n meddwl yn ymweliadau ymweliadau, ac mae'n meddwl yn eu meddwl i'r mengadid. Mae'n meddwl i wyf yn meddwl i'r bobl. iawn Cymru yn gyfer fan hynny sydd y bydd y hwnnw nid yn ei ddau'r gwahodd yr ystod yn ymddangos gyda'r hynna'n ymgyrch. Rhaid i mi, ond fe ydych chi'n gwneud y clyw 아직 i mi gyd, rydyn ni'n freithiau gymdeilio. Fy Oswyd oherwydd yn ei ddiddordeb? Felly, gwybod y blaen yw oes fynd yn amlwgol. Rwy'n gwneud yn gyfosaf gychwyn, rwy'n gwneud yng nghyrch iawn, oedd yna hwn yn irredig iawn yn antymenu sydd ei wneud am bain. Elefator music, we have sales sing-alongs, which I think almost merit their own talk and I want to talk about them but I don't have time. Musical training videos, again, in fact if you come and see me at any point in the Fizpop tent I can show you some really awful stuff that I couldn't fit into the talk. But I'm going to focus on the motivational corporate anthem. What makes this really special is the fact it's generally commissioned by or sometimes written by upper management. The idea is to inspire and motivate a workforce that they may never meet but they can maybe see from the stage at the annual conference when they introduce the song. The song is designed for internal purposes really and as I say to inspire and motivate and get people really fired up about working for a fantastic company. That's generally what they're going for. Since I only have 20 minutes this is going to be a bit of a whistle-stop tour through the best of the best and the worst of the worst. I'm going to start. I'm not going to go purely chronologically but I will start with the first of the first which is IBM. To my knowledge this is certainly the first documented corporate anthem. IBM was founded by Thomas Watson and he was very pro-music in the workplace. In 1927 he had published this songbook, Songs of the IBM, which contains 100 songs to be sung by the workforce. They range from hymns to the corporation itself, songs about how great Thomas Watson is, songs about other corporates and songs for each department as well. Of these 100 songs the anthem is the rally song ever onward and as you can see it appears in the songbook only just after America and the national anthem. This is a real rousing marching kind of a song to sort of rally the troops and as I say people fired up about working for IBM. Would you like to hear? It works it here so you can sing along if you want to. Unfortunately, oh no you're welcome please come join in. Unfortunately not everyone is as proud of their musical history as IBM and oh have you finally got me on the big screen did you not? Oh sorry I didn't know no wonder you weren't singing along. Not everyone is as proud of their musical history as IBM are. They kindly have the songbook on their website. They have MP3s on their website recordings that I can grab and use in my talk. I know that there are other companies between the 30s and the 70s who have corporate music but I don't have any recordings of it. If you do please come and see me at the Fizz Pop tent. Bring me your corporate music. Things did happen in that period in the 50s and 60s. A big thing was the industrial musical which is exactly as it sounds. Broadway composers were actually commissioned to write entire musicals for car companies quite often and they took them on the road. However again that needs its own talk there is a documentary about the industrial musical that came out this year that you should absolutely go and look out. But I am going to stick with the corporate song and move forward to 1971 when Fujitsu commissioned Martha Miyake a famous jazz singer to sing their song of Fujitsu. Very much of the time. Days like that too don't you? Tomorrow. As long as I make it to tomorrow. You know that's not too painful. I could listen to that. It's fairly innocuous. It's not too grating. Where it starts to get grating is in the 80s as you can imagine. The decade of big hair and big shoulder pads and big marketing budgets and big power ballads and raps if you're lucky. Someone who was very prolific in the 80s musically, corporate musically speaking was Apple. Apple were kind enough to create a large body of work. Most of which are five or six minutes in length at least. So sadly I can't play you all of them but I will play you this magnificent thing coming up which has its own video. You know it comes straight from VHS but I'm not sure whether that perhaps enhances the experience. You may recognise the influence. It's quite a literal video. Give up all pretends that this is not a different song. I'll play you the whole thing but it's literally about five minutes long and I'm sorry I'm going to skip onwards. Sorry. So I know if you come to the Fizz Pop 10 I can play you any of these. So like Apple with their enthusiastic nod there to Flashdance what a feeling. Many companies have created their corporate song by simply nicking someone else's song and adding their own lyrics to it. I'm going to quickly play you a four I think and you see if you can recognise the original song. The title is a bit of a giveaway on this. Except I think the professional singer in the front who probably never thought this would see the light of day. So this one's more recent and people really should have learned by this time to stop doing this. This next one I'm going to play you one line of and that's all you need. It knee deep in the mocha but I figure I just need to tell you that. You can imagine the rest. So that's all well and good and cringeworthy and painful but you can get so much more creative with an original composition. As many of the following companies did I'm going to start with Acera not because everyone remembers Acera but because this is possibly the cringiest thing you've ever heard. This was created by an employee who apparently he says on his own website he's very proud of this. He took this to the executives with the idea of creating a couple of corporate songs played them through his boom box and they were blown away. Acera was a product of the dotcom boom so this is not an old thing, not 80s old. I think it's also quite unexpected. Acera everywhere so let me ask you are you ready to party? Are you? Well are you ready to get funky? Put your hands together. That's right. Taking control of the e-biscuit. Can everyone hear this by the way? That is fantastic. So as I say, I don't know if it gets any cringier than that although Apple will have a challenge for you later in the talk. So Acera were not by any way the only company to embrace rap. Several of them did it. I'm just going to launch right into it. So PricewaterhouseCoopers. To celebrate the merger of Pricewaterhouse and Coopers and Lyman apparently there was some kind of internal challenge to create a corporate song to celebrate the event. This was the rap version. Aren't the lyrics amazing? That is known for innovation. Imagination. Fascination. Toto. Aren't you on the edge of your seat? Ericsson. I think this is recorded in the workscan team. Have you seen the light yet, baby? Seen the white glow in your neighbor's eyes? Do you want to get wireless with me tonight, baby? Give me your number and I'll send you something you never forget. This is actually the chorus. There is a rap in there I promise you but this is the chorus that goes with that beginning. Arguably the king of all corporate raps is the semantic one which was hailed by the observer as the worst song in the history of music with additional sinister corporate overtones. My daughter is very excited about this. This is actually her favourite song of the whole lot and I've had to listen to this far too much. Smantat is in the house. So we're going to get a bit more serious now. I think part of the beauty of the corporate anthem is how seriously it generally takes itself. I think the best of them are the ones that just have no sense at all of how ridiculous they are. So you've probably all heard you. If you were here early then you will have heard the KPMG one but I'm just going to play you a little snippet of it again because it's a classic. But possibly more serious than that where G4S, do you remember the G4S song? Around the time of the London Olympics this came to light and G4S buried it really quickly but not quickly enough. They have nothing on Apple, trust me, nothing at all. So Apple, as I said, created a large body of work and I think their most serious, their most sincere and earnest song was Apple Ripples. And it starts off, I think in a spa, I'm not sure. Ten years ago something happened, something small, something most people didn't notice. But it did touch a few of us, then a few more and a few more. One ripple following another, each new wave gaining more distance than the last. And still the ripples keep coming. My husband complains about this because that's not how ripples work. On music, and to lull you into a false sense of what the song is and that continues for about 40 seconds. And then this happens, this is when he would have started to sing. When we started out, didn't have much to go on, there was nothing in our pockets but a dream. And in the silence of that first night, we made the promise that we would make it right. It's really all about a journey, so the next thing they go down to the river and they watch the river flow and then there's a long road and I think there's a hill and it's all a metaphor. It's five and a half minutes long. I think they were going for a sort of Jim Steinman feel. Three and a half minutes in is the first mention of Apple with the classic line, oh Apple. So I've managed okay time wise. This means I have time to leave you with my very, very favourite corporate anthem, which I think is genuinely nice. It's joyful, I figure the guy that's singing it probably quite enjoys working for the company. It's got a rap, it's got a cool hook that you can sing along with because it goes na na na na, so you don't need to know the words. And it has a female backing singer somewhere in there. So thank you ever so much for coming, I really hope you've enjoyed it. Enjoy the rest of EMF, have a great weekend. And please come and see me at the Fizzpop tent and listen to more. It will be cold, we have time. No, unfortunately these don't all reside on a website. There was a website, a guy called Chris Raytig had a fantastic website that had tons of corporate music on it, which I think he stopped maintaining. But there's a little story about that because KPMG actually were not happy about him hosting the KPMG song and they got in contact and he got a takedown notice because he was breaking their link policy. And their link policy was that you have to ask permission to link to their website. I don't think that actually achieved anything on their part. And the other guy actually whose work has really helped me is Peter Judge. He used to write for ZedNet, CDNet, I've never had to say that out loud before, who put a lot of corporate anthem stuff on there. In fact his stuff is mostly on there but it's pretty hard to find on the ZedNet site itself, you just Google it. I will put my slides up somewhere but I haven't thought about where yet. But yeah, that's, oh sure, I'm going to put them on my LinkedIn. I think it's really important that people know this about you. Oh well thank you, thank you very much. Sorry were there any, hi. Have you ever heard the Avaya rap? Avaya, if not it's worth a listen. I mean it's not but it is. That sounds good. It's on YouTube I think. Cool. I do have sadly a lot of songs that didn't make the cut just purely because of time. But I'm not sure about that one and I'm going to look that up, thank you. Sorry if I have another question. Can't believe people are asking questions. Hi. If we're doing recommendations have you seen the Microsoft Bruce Springsteen tribute band? Yes. Yeah again, Bruce Springsteen and sort of that style I think. I mean I think that's possibly also a bit of what Apple was going for with the Meatloaf thing there. Meatloaf Bruce Springsteen. Yeah he's very popular but yes maybe in the next talk. I should ask for more than 20 minutes next time maybe and play you longer clips. Thank you very much for sharing all your songs with us.