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Guerrilla Marketing campaign by Novocortex - Scratches on Your Car

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Published on Aug 28, 2009

Read full description of the guerrilla marketing campaign Scratches On Your Car on http://novocortex.com/work/guerrilla-...

Novocortex used guerrilla marketing tactics to build brand awareness for an online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were printed on static paper. This paper has no glue on it and sticks due to static electricity. We filmed reactions of car owners with a hidden camera, placed the video on YouTube and invited blog readers to test the removable stickers on their friends:-)

Read full description of the Scratches on Your Car campaign on http://novocortex.com/work/guerrilla-...

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