 So today we're going to set up your Facebook business manager and and as I kind of touched on on our previous calls, this is this is the foundation. This is the most important step that I literally have seen 100% of agents miss. Most have tried running a Facebook ad most have tried boosting a post. Very few have success. And I truly truly believe is because this foundation was never set up. And this business manager, this is where you're able to track all the data. So and really all the data is is tracking all those that engage with your ad. In fact, open up another tab. Let me let me show you an example real quick before we really get into it. Open up another tab go back to Facebook real quick. Let me show you what data is when it comes to advertising. How do you get out of the business manager that you do not get any other way running an ad. And so again most agents try to boost a post. Most agents try to run the ad through their ads manager, which is the second way. And, and, and although you can run ads that way those two ways boost a post or through your as manager. Ad agents are literally burning money because what it's all about when it comes to advertising on social media, 99% of it is all about tracking the data, and you can't do that when you boost a post and you cannot do that when you run it through the ads manager. You have to run it through the business manager and that's what we're going to set up today. So when you run into the business manager, here's the data that we want to be able to start tracking. As you scroll through your newsfeed below Lamont like keep going through and see and, and, and scroll through until we come across a sponsored ad right here sponsored at. So look, right here, this person or this company Florida House Republican campaign committee. What they're doing is they're not boosting a post, they're not running it just as manager. And, and to tell you the truth, I don't really know that to be a, I don't know that to be a fact because I don't know how the hell they ran it because those are the three ways you could either, you could have either boosted a post. You could have ran it through the as manager or you could have ran it through the business manager. But I'll give them the benefit of the doubt and I'll say okay these guys know what they're doing. They ran it through the business manager. Here's what you're able to track. As you sit here and you watch hover over the video don't click on it just hover over it. Put your cursor over the video over the video bro just hover over the yeah okay this is a 15 second video. 15 seconds hover over it right hover over it you're watching it one two one three seconds four seconds five seconds. The reason why it's so short is because the only objective that they had the only objective was to track the fact that you watched it. That's it. Now you can click learn more you can go over to the page. In fact go ahead and do that click on learn more. Now you're coming off of Facebook to the page. This is data point number two data point number one is the fact that you watched it data point number two is the fact that you clicked and landed here. You may not have filled out the form name email zip code but you landed here. So those two forms of data is tracked me as an advertiser. I need that data point I want to be able to leverage that data because if somebody watched my video but didn't didn't fill out the form. I want to show them another ad if someone clicks just like we did and they land here I need that data because that's an interested person. Yeah they didn't donate just yet. Yeah they didn't felt the form just yet but they clicked and they live in my backyard. So I want to be able to track that data and I want to be able to show them another ad. That's what you cannot do that so that's the data that's the most important data 99% of of of online advertising is about that is simply tracking those two data points. Now as you click on $5 $10 50 all of the different links that are within a website are also tracked. But it's really that basic someone watched a video X amount it could have been a two minute video and you watched 15 seconds you were you were tracked. And then and then again you clicked over here you were tracked. So just those two data points alone is what you get out of business manager. Now as you came over here click on action. The link at the very very top Florida dot GOP watch go back up to the top. Click on actions. So now the link at the top Florida dot GOP forward slash action. I could or not. Well yeah I but them what they did is a and again I'm giving them the benefit of the doubt that they're actually running running at the right way. So as you clicked on action that link at the top Florida dot GOP forward slash action is what is what Facebook calls a quote unquote custom audience. So again, the business manager, you're able to take that link, put it in Facebook and create an audience. As I click on get involved click on get involved. Look at the link at the top the link at the top will change now it says volunteer. So now I'm going to track the people who landed here. So again, let's say they didn't thought the form first name email phone number. They did not felt the form, but as an advertiser, I tracked it. So now what I can do is I could turn around tomorrow. Hey guys, this is David with Florida GOP. Hey I noticed you guys landed on our volunteer page, but for whatever reason you didn't fill out the form. Let me kind of show you the benefits and advantages that you're going to have as you volunteer blah blah blah. That's a very specific message very specific group of people who landed on a very specific link. Right. So, all of those data points, which is basic just links. I know what people landed on I know what people clicked on. That's the data that we need to start collecting. So, so as you run and add on a listing as you run and add on an open house as you start just promoting your business. We want to be able to track those who are landing on different pages. Right. We want to be able to track those who are watching a percentage of our videos so we can show them another ad. That's what it's all about. And that's through the business manager. You can't do that through the boosting the post through boosting the post or through the ads manager. And I truly believe that we're speaking and literally thousands of not even just agents just business owners in general because on my YouTube channel I've spoken many people you found me on YouTube many other businesses not not too many real estate agents and I try to keep my real my real my YouTube channel more general. Not just real estate agents, but since I've been putting out videos on YouTube many other business owners follow me and reach out to me and I teach the same thing to to a local dentist or whatever. It's every business owner I haven't found one that actually tracks all this stuff the right way. So that's why a lot of times when you talk to especially agents brokers. Hey have you run a Facebook ad hey have you tried a Facebook ad before. Many of them will say yeah I tried boosting the post or yeah I run an ad but it didn't work and I spent a lot of money and I didn't capture any leads because they didn't run through the ads manager. They did not track the data. They did not retarget those people with future ads. They ran a couple ads and just and just stopped right there. Right. I'm not for sure everyone everyone so so so that's those are the that's the main main part that the real the real gold, the golden nuggets behind the business manager you have to because if we're spending money to get this post scene. I need to track every data point to use to my advantage in the future with with more ads. You know and especially if these are people down the street and they're watching my stuff they're clicking on my stuff and they literally live down the street. I need to keep showing my face to them. Absolutely. Right. Oh, yeah so so that's what we're going to do today is set up the business manager. So you can close up the tab close up the Facebook and then we'll go back to the for the business. So now, you know, so I'm going to have all these republicans coming out to me. Yeah, yeah. You're going to keep seeing those ads. I'm going to show you the ad for sure it's on every business when they're running ads. So, but it's all it's all good so so over here to the left we're going to we're going to just work our way left on the left hand side from top to bottom there's just a few a few tabs here that that we got to fill out. And this is bookmark number one the business settings. So the next one down. So if your pages is already saved, your Instagram account is already is already saved. Click on ad accounts. Let's click on the ad accounts. In fact, your ad account is already there. And what we want to do to is we want to name, you see how the ad account the name is Derek the realtor Derek the realtor. And then in the very very left. You have Derek Diaz. Yes, what we want to do is we want to shoot for the same name for everything. So so whatever that what was the name that we went with Derek Diaz realtor Derek Diaz realtor so let's go in and let's start here let's start with the ad account. Hit the three dots on the on the right hand side to the right the three dots and then just click on edit those three dots to the right. Here, the left right there those three dots. This one. Yeah bro the three dots. Okay, so now click on edit. And let's just rename it let's read that we're going to name everything the same so so. Yeah, let's let's just. Yeah, Derek. What was it Derek the real Derek Diaz. Derek Diaz. Yeah, Derek Diaz realtor. Okay, we're rocking with that name for all of the listings, all the title which one, my business. Yeah, my business. Yeah, so safe changes. So Derek Diaz realtor. That's what we're going to do. And we're going to also rename the name to the very very left we're going to rename that as well. Okay, so, so not not yet we're going to work. So, so now what we want to do is bookmark this page this is your ad account this is where the credit card is going to be tied to. But the reason why I'm going to have you bookmark it so hit the star and the top right, and then just make sure it's in that folder. So it's in the it's in the business settings which we're going to rename business settings it's not the folder. So, so go ahead and delete that top part number for business and yet this is ad accounts, ad accounts, the folder name we're going to rename that folder. But we'll do that we'll do that after. So this is ad accounts the reason why I have you bookmark this is because this is kind of the most important. If you ever need to reach out to Facebook for whatever reason. So the first question they hit done click done. The first question they really ask is what is your ad account ID number. So if you're trying to get to the bottom of why it and ad was rejected or why, why there was a charge on your credit card or whatever like normally those are the only reasons why you'll even reach out to Facebook. 99.99% of every single question you'll ever have on this platform. That's what I'm here for you'll always be able to reach out to me and all. And majority of the time I'll have the answer and I'll be able to solve it. But every now and then every now and then something random will happen and I'm like shit bro I don't know what the hell is going on you're going to have to email Facebook. And in that case, again, the first thing they want to know is what is the ad account ID number and that's the number at the top 738689 that blue number at the top. So that's that that number is all at account is just the so there's different ads it doesn't matter still this is the ID number. Yeah, that's the ID number you're going to run many, many ads out of that ad account, which is tied to one credit card for example. Okay, so so that's your ad account ID number, or your ad account. So now to the left, let's click on data sources, let's go to data sources and let's see what else we got down there. Just click on yeah so now we're going to click on pixels. The pixel is what goes on a website. So that's why when you clicked on that ad, the Republican GOP clicked, you went over to their website. The reason why they're able to track the visit is because they had their pixel on the page. So the pixel is a piece of code that Facebook that we all have Facebook gives you a piece of code your pixel that you put on your website. And that's what allows Facebook to start tracking. So here we can at least somewhat set it up. But we got to figure out what pages we're going to put it on. And we'll do that later on, but going to at least preset it preset it up and then, and then we can at least just have it here for the time being. So click on it. Yep, click on add, and we're going with the same name for everything. So delete that Derek Diaz, Derek Diaz pixel. Yeah, so just put Derek Diaz realtor perfect. And no website needed. So just continue. Okay, cool. So now, go ahead and set up the pixel. Now we'll just go through as far as we can, and then manually add pixel code. And then hover over this long code click. Is it right click? Just click. Let's click. Okay, perfect. Now scroll down to number two. No, wait, wait. Yes, go down to number two and then turn on. All that's blue. Okay, cool. So Facebook's tracking everything about that visitor. And then continue. Okay, cool. So now, and then and then cancel. So we're good. So now here's what I want you to do just for the hell of it. Add people. So go ahead and add click on add people and you'll see your name and you'll just click on the circle. So to the right, add people. Oh, here. Here. The right bro to the right. Add people. Oh, yeah. Yeah, so click on your name right there. Dirk Diaz and then full control. So shade that gray to blue full control and then assign. Okay, cool. Assign. Okay, so for the hell of it, here's what I want you to do. Just click on done. Open up another to actually you have your email already open coaching call in one hour. So email it to yourself. That's your Facebook pixel. Now you'll always be able to come back here to your Facebook pixel because that's going to be a bookmark that we have, but you'll have it here as well. So just email it to yourself. Paste it in right there. That is your Facebook pixel. So in the future, if you ever create a website which you don't need, but landing pages is what you're going to is what you're going to for sure need landing pages. That's your pixel. So if anybody creates a page for you in the future. That's your pixel. Right. Send it to them and say, Hey man, here's my pixel put it on my page. And they'll know exactly what to do. So now let's go back to the business settings. And then and then what we'll do now we're not going to bookmark it from here. And that red dot at the top that will turn green when you actually put it on a page. Right. So it's not on a page and that's why it's not it's not fully active. And that that's fine for now. So now left hand side we're going to keep going down brand safety. Let's click on brand safety. Brand safety is this is a newer, a newer setting within Facebook, I would say prior within the past maybe six months, seven months, where now if you're running ads, you have to be running it to a website where you own the right. So, so a lot of times agents will will prior, but let's just call it seven months ago prior, an agent would be able to run an ad to their color Williams website. And, and, and their color Williams website if you go to any, if you go to any real estate agent that's with these big box these big box brokers like a color Williams or a cold well or a roti one. And the lawyers normally give their agents, these websites, right replicate websites, every agent in the freaking company has the same damn website right it just has their headshot and freaking it's their name on the link. But it's the same damn website. That's a cookie cutter replicated website that that every agent has in that company for example, the website maybe somewhat actually the website's not even yours it's cold wells, but it has your picture on it it has your contact information on it yeah I might have your listings on it, but it's not your website it's cold wells. And the link at the top would be, and it's on every website you can look at every every website in any company of these guys. If you go to the website it's it's something like David David Cantaro.kw.com. Right, that's the actual domain. And although I can go out there and get David Cantaro.com and just going to go daddy and have it forward just like we did with yours. But the link, yeah the domain it's forwarding, but it's not my domain it's it's my domain by.com, but it's going to a website where I can't change that name all I can do is forward it. Right, you have to nowadays send it to a website where you can completely change the link where that link is yours. No matter what I click on on the page. That's your.com. And so that's again that's a newer update within Facebook and now you have to integrate it. Now you have to let Facebook know okay here's my.com and to even prove it. Facebook gives us a piece of code so click on domains. Facebook gives us a piece of code that we have to go and integrate inside of go daddy. So that's how we really prove it is that we get this piece of code so create a new domain. Type in your domain right there. And then what we're going to do no www yeah just then just the name perfect Derek Diaz rotor.com. We're going to click on add and then we're going to open up another tab and go to go daddy. So this is where we prove to Facebook that this is our domain. So open up another tab and let's just go to go daddy where you purchased it. Okay so now we have our domain right here. So what we're going to do is we're going to click on DNS. So right through the right of the domain click on DNS here. Yeah DNS. Okay so now now we're going to simply add what what go daddy calls a record a DNS record. So go back to the business setting tab the number four right at the top. And then now what we're going to do here is we're going to follow first we're going to hit the drop down so hit that add a meta tag hit that drop down we're coming down to the third one. So updated DNS text. So we're going to follow instruction number two hover over that yeah click click copy it perfect. So now we're going to take this piece of code that this link that Facebook gives us and we're going to integrate it with with the domain with go daddy so right here and click on add you're going to click on the black button and then the type to the left the drop down it's txt. So find the txt the name is the at symbol. So shift to the at and then the value paste in that link. No no no no bro the value the value. Okay cool now add record. So that that right there is telling go daddy that Facebook is going to start tracking this domain. So close out go daddy we don't need go daddy we're success we're good we don't need this one no more so now this takes it this this takes up to a few minutes to verify but sometimes it happens quick. Click verify click it a few times if it doesn't happen right away click it click it again just keep clicking it. Perfect we're good. So done. And now what we want to do is simply see if there's any assets that we want to connect that we need to connect to the domain so click on add assets right in the middle. Add assets and I think you got to connect it to your yeah to your page so right there to the left classic pages. Click on classic pages and then click on this one right here the circle perfect and then add. So what we're doing is we're telling Facebook this is our domain. This is the one we're going to be running ads to and the ads are going to be coming from this page. Okay so that's what we just did there. So now now we're going to scroll down the left hand side we're going to keep going we're going to go down to business info right at the bottom. And this is what we're going to update so we're going to hit edit right at the top right we're going to start at the top edit. So rename it Derek Diaz realtor and space it out like you did right there just like you did just just add realtor at the end actually Derek. Yes so space it out capital R. Perfect. And then. And then the primary page click in there and type in your name. And you'll see the dropdown always go with the dropdown. There's a dropdown click on save. And then refresh this page and you'll see your profile picture right there. And now we're really legit. This part right here this business info setting is a lot of times this is why ads get rejected or add accounts get disabled, because none of this information was filled out. So you want to definitely fill out all this and this isn't his name is my name or the Derek Derek Diaz realtor Derek Diaz realtor just like you wrote it to the left or actually capital D capital D just like you wrote to the left. This right here put in all your legit information because no one sees this. No one sees this but but you and in Facebook so. Yeah you could put on your all your information. The only thing you don't need is the tax ID so don't worry about putting that just fill in all the rest. So now scroll down. We don't need to verify the business right there that's for that's for physical products if you're selling products. I think we don't need that so scroll down scroll down my info here at the bottom yeah this right here super super important is the email my info so edit that. And this is again another reason why as ad accounts will get disabled is what Facebook calls it where it's just shut down, because this email was never verified. So the most important thing on every platform doesn't matter which one it is on every platform is knowing which email is on file. You can always forget your password but but try not to ever forget what email was on file. So that's the one we got on file and then what Facebook's going to do here in the next few seconds. Once you actually save it is they're going to email you and you need to click on that email. Perfect so confirm now, and now we'll work out of this tab so close out that tab to the right for business settings to the right close out that one now we're going to work out of this one. Perfect so now we're good now we're good the entire business settings back here was was what what I call optimized it was all filled in right everybody's account is empty and blink. So that was super super important is filling out the details verifying the email and then set up the ad account set up the domain and then and then and then what else did we just do right now we got the domain and then we got the pixel right here so we're good here we're good now let's let's keep it pushing click the three lines at the top left and now let's go to we can go to anything now we can go to as managers go to as manager. So now, from this point on you'll be running ads out of the new ad account right here click on no at the top left. You'll be running ads out of this new ad account the new ad account click on no, no. No, no. So, so now you can see there in the top left the drop down Derek Diaz rotor that's the ad account that we just set up seven three eight six eight nine so we're so as we click on that green button in the future and run an ad. It's coming from that account. Right that's the account we just set up. And then we're going to have to tie a card to that credit card to that to that account if there's not one already but we'll double check. So, so now this becomes a bookmark. So hit the star on the top right. This is ads manager. So now what will be yeah delete all that ads manager ads manager. So, yeah, so from this point on, this is where you'll be running ads out of and now we're going to have the ability to track all the data as we go and set up everything else. So we're good there so now three lines to the left. And let's go to let's go to let's see what else let's go to billing will go to billing. It'll take you to the billing and then we're going to click on payment settings right here in the top right. So click on payment settings and now let's bookmark it from here. So hit the star on the top right and and just call this one billing. This is billing. Billing. So here is where you'll add a card you can always switch out the card. Scroll down to the business info. Let's fill this in real quick. So click on edit. And let's get let's get all the information over here as well. Business name just go to exactly how you did it before yet capital capital D capital capital D and then capital R, we're just space everything out. Now we're going to click on the three lines to the left and we have we just have a few more bookmarks. So we're going to click on the three lines and now let's go to audiences audiences again as I mentioned earlier is what 99% of online advertising is all about is the audiences tracking those who watch your video tracking those who clicked on your website. It's all about the audiences. So we don't have any videos just yet we don't have a website or you have your website but we're not going to we're not going to track that one. So what we can do is we can at least track, we can at least just set up a quick custom audience based on on your Facebook page. So click on the first one create a custom audience. And then these are all the different sources, just different data points that you could create an audience around website customer list app activity video lead form so there's all these different places, but and Instagram account, but unless you're building a nationwide brand, or a global brand, I really wouldn't do an Instagram account track those who who who engage with your Instagram because those are going to be people all over the place. Right so just like you and I like if you created an audience around your Instagram account, I'm going to be in that audience. And so when you run and add to that audience on your listener, it's shown it to me. You know I mean so we don't want to do that, but Facebook page it allows us to at least somewhat micro niche watch click on Facebook page. And this is not exactly an audience that will even run ads to in the future. But I want you to do that click on next I want you to do this one just so we can at least bookmark this page. Remember we try to delete that whatever. Yeah, it'll delete it'll delete in 14 days it'll be it'll be so hit the drop down and go to the other one. I can see this way. I don't know. Yeah, click on it. You'll see it there. So go ahead and click on that one. Yep, perfect. And then, and then the events, everyone who engaged with your page we don't want that one click on the drop down and come down to the fourth one down people who engaged with any post or add. So that's somewhat of a better audience to create. But again it's not really an audience will be running ads to I just want you to do this one just for the example. And the retention the retention the 365 bring that down to bring that down at 30 days, 30 days Facebook will keep anyone who has engaged in the past 30 days in this audience. And then the audience name is the same as the event. So the audience name at the bottom people who engaged with any post or add. And then and then we'll just create audience. Okay, cool. So once we create audience will then will then just bookmark it from from here. Yeah, people engage with any post or add. Okay, cool. Okay, perfect. So create audience in the blue one. And then now it'll open up and we'll see our first audience click on done. And so now this is what it's all about we just want to keep stacking these audiences I want one on video one on website like we're going to keep just laying it down these audiences. And then you come back and then when you do another ads, sorry, all these labels are here and then you just click clicked on the ones who where you want it to go right or yes you got it you got it. You got it so let's hit the star on the top right. This is a bookmark. This is custom audiences, custom audiences, and we'll leave it in that folder custom audiences will click on done. And we're good. And so now we'll click on will click on the three lines again to the left. And we'll go to now let's go to events manager events manager. So over here is where your pixel is that it's where your custom conversion is that which is what I'll explain. And this is where yeah we'll bookmark these two. So, to the very very left, let's actually know what to the to the top right click on that drop down the top right and click on the one with your picture you'll see it here at the top yeah click on that go to your picture okay cool. So, here is where we'll just we'll just bookmark a few things are a couple things so to the very very left hover over that blue circles, let's see the blue circle real quick to the left. Click on that one and then click on click on data sources. Okay, perfect. So this is where once we once we connect the pixel to to a web page once we install it on a web page then this will this page will look a little different, and you'll see your actual pixel. But until then, let's just bookmark it for now so hit the star on the top in the top right and this is pixel pix EL pixel. And this is what it's all about man. This is what it's all about many many times many many times I would say, I would say, oh shit 100% of the time, actually now I won't say 10099.999.99. 99.9% of the time. Every single website that a real estate agent has from their broker, right even you you got this website from your broker right 99.9% of the time. The website will have the brokers pixel. So if I'm with kw if I'm with exp if I'm with cold well, and they give me a fancy website and now I'm thinking I'm badass I got a website go to my website blah blah blah. All the traffic that I'm sending to the website. It's cold well. It's them who has the pixel track in that visit. So it's like dude you're out here promote not you but just in general agents around here promoting the shit other website and not tracking any of that data. Because it's not their pixel that's on the cold well website it's freaking cold wells. Right, I see that 99.9% of time. So, from this point on we're not running ads to a fancy website we're going to have our own web pages where we can put our pixel on that page and track all the data. So, so once we do that then we'll come back here and this this page will look a little different and this is where you'll actually be able to get your pixel in the future but you also email it to yourself. So you can you have it there as well on in your email, but this is this is for sure, an important tab your pixel. So now to the left, the left hover over the blue triangle and our last one I think this is our last one custom conversions, custom conversions. This will look a little different once we actually set up a custom conversion, but go to name it now custom conversion. And let me explain what a custom conversion is as well because this is what it's all about this is what it's all about this where everybody everybody drops the ball everybody drops the ball and so many different things but this is one huge, one huge ball drop. Go back to the post attendee zoom that tab that's open post attendee zoom just click on that one and go to Facebook from here. So just type in Facebook at the top Facebook and just go back to your face here on the day. Just type in Facebook and hit enter right there enter. So, go to the news feed, and I'm going to show you an example I'm going to kind of explain what a what a custom conversion is. Click on either your home. So this is your profile right this is your, your profile always go to the news feed so click on the home. That's where you see everybody's drama and everybody everybody shit that they're posting right Ricky all this is all your friends are posting right in the news feed. As you scroll down as you scroll down let's find an ad. Let's scroll down right here the app. Okay, so scroll back up this having love trouble having having love troubles. Get your first reading for just one $1 a minute. With this ad right here. What do you think the objective is now we got the text, we have a 16 second video. We have a button at the bottom learn more. You get one answer and it's not a it's not it's not really a trick question and there's really. Well, there is a right and wrong answer, but just whatever the hell your whatever the hell comes out of your comes to comes to your mind. You get one answer. Here's the question. What do you think the objective is of this ad. I would say to your lead generation. Okay, it's lead generation. So if you click on that button, click on learn more. You're coming off of Facebook to a page. And this is a horrible page these people California physics and not really the way it looks not I'm not just clowning the aesthetics of it. So much info. It's so much shit bro. So it's like dude they just spent a ton of money on this ad to get people to click and come over here. Now one strategy because as I come over here now I'm freaking confused there's all this shit going on. But let me still give them the benefit of the doubt and let me just say okay they still know what they're doing. One strategy and one advantage and one benefit. If they're running the ad through the business manager which I'll say they are. The reason why they had you come here and see all this shit simply so they can track your visit. That was it. They knew that they were probably bringing you to a fancy s website where there's a bunch of shit going on and they're probably and they're not even going to get a lead out of it. Maybe getting a lead it was not their objective. Maybe their only objective was to capture the visitor was to capture the data of the visit. So the fact that you landed here two things that are being tracked the pixel is on the page. The link at the top California sidekicks.com forward slash psychic dash readings. That link is a custom audience. So maybe their only objective was to get you to click and land on the page. That was it. They track the fact that you landed there. Now they're going to turn around and show you another ad. Because because this is definitely not a lead page. It's not even a purchase page. Right. As people land here. They're clicking on horoscopes. They're clicking on blog. They're clicking on pricing how it works. They're all over the place and then they leave. Right. They for sure are not capturing a lead. They sure are not are not capturing that dollar for them for the first minute or whatever whatever their promo was. They're for sure not capturing that by bringing people to a page like this. But if as long as they have their tracking in place they're tracking the link the Facebook pixel is on the page. Then they can use that data to leverage and show you another ad. This is the only reason why. But let's look at it again because this is definitely not a conversion page at all. They're not getting a lead from this and they're not getting anyone to buy by bringing someone here. Let's look at a different ad real quick. Go back to the Facebook. Let's see if we can click on. Let's see if we can find like a not a big box brand or business. Let's see if we can find like an individual. Like a Tom Ferry or Grant Cardone running running an ad to you or some type of real estate trainer running an ad like let's see if we can find an individual. That's more of a brand seven corners travel insurance. That's more of a brand. Let's see if we can find like just a random person running the ad. So linked in another. Yeah, just keep going. Keep going. Let's see if we can. Let's see if we can find one and if you can't find one on your site. I'll definitely show one up show you one on mine. Nice job. Yeah, keep going. Keep going. These are just big brands running ads to running ads to you. Stop share real quick and let me let me share my screen. Well, here's a perfect example and add a sponsored post coming from an actual individual. A trainer, a marketer. Right. An actual individual. So here was the original question. What is the objective with this ad? Is it to get me to read the post? Is it to get me to click on the button? Like what exactly do you think the objective is of this ad? You get one answer. Click on the post. Okay. Okay. Okay. So that's what that's what everyone would say. When it comes to Facebook ads, Facebook ads is 1000% specific. So if we went into the into the campaign and we went to go set up an ad and I said, okay, D, what's the objective? Okay, David, I got this open house ad. I got this listing ad. I want to get people to click. That's what you said. It was to get them to click. You get one answer. Right. So here's what happens. You said it was to get people to click. As I click on the ad, I come over here. He's bringing me to a Facebook Messenger. This is a different strategy, but it's the same click. So what's going to happen $300 later? Facebook is going to show you the metrics and Facebook is going to say, okay, you had 15,000 people that clicked. Not one lead came in. Yeah, you wanted people to click. Right. Right. Right. Well, I mean, yeah, I figured that's what I would want. I'm always going to want to my answer would always be the lead. That's a different answer. Yeah, I'm thinking like that kid, but maybe my answer would always be on the street. You know, at the end of this thing, I want to name an email and I want to be able to follow up with that. That's a different answer than getting somebody to absolutely. Absolutely. Absolutely. That's a different. So let me do another ad. So let's see. Okay, so we had two answers there. One answer was to get them to click. One answer was to generate the lead. The lead is obviously our our objective. Like we're trying to generate the lead. Here's the custom conversion. Let's see if this person's taking me to an actual page. That last ad was taking me to Facebook Messenger. As I click, they're bringing me off of Facebook to a landing page. This is a perfect example. This is the custom conversion. So here's here's how the custom conversion works. Again, specific, specific. We're telling Facebook that we're running this ad to generate a lead. So here's what has to happen. This is the custom conversion. As I click on the ad and I come over to the page, his objective is to capture lead. That's the custom conversion. So here's what has to be set up. As I come here, I land on this page. He's telling Facebook that again, the objective is not to get people to click. The objective is to generate lead. So in order to make that happen, look what happens. I click on the button. I enter my name in an email and I land. I enter my name in email. It's two pages. Just like I showed you guys in the past. It's pages. It's two pages. That's page number one. As I thought the form, I'm going to land on page number two. That is it. And it's the same with real estate. If I'm if I'm running out on a listing, I'm having them click, they're coming over to page one. They're entering their information. They're entering their information. They're coming over to page two. Same thing with this guy. As I come over to his page one, I click the button. I'm entering my name and email. I click the button. I land on page two. It's the same thing. Two pages. So here's the custom conversion. My objective was to capture lead. So I have to tell Facebook about this page. This link of my page. This link is my custom conversion. So as I go and run my ad, I'm telling Facebook about this link. Yes, when they click on learn more. Yes, they're going to page one. But my objective is to get them to page two. Facebook needs to know that. So most people will run an ad and just put the just put the learn more and send people to page one. And that's it. When Facebook, okay, well, shit, if your objective was to get them to click, we gave you what you wanted. Don't get pissed because you spent 450 and you didn't get no leads. You told us that you just wanted people to click. Well, then shit, everyone clicked and landed on page one. You never told them about page two. Right. That's the most important page. So that is our custom conversion. So that's why when it comes to web pages, we need to be able to customize this link at the top. We got to be able to put our pixel. So look, this I have this pixel tracker right at the top of my of my screen. I know who has their pixel on me. And I don't have it for that reason. I don't give a damn who's pickling me. Everyone's pickling us nowadays. If you have a website, and you know at least something about marketing or something about about Facebook at all. You may not be running ads, but you have your pixel on it. So that's why that's why Facebook has so much data on everybody because the majority of people that are building websites today, whether it's a landing page, whether it's a website, whatever, the majority of people that have some type of internet presence today with the website. They have their pixel on it. So if you have your pixel on that on that website, okay, well then shit that's how Facebook getting on the damn data. They, they know everything that people is clicking on because pixels aren't pixels on everyone's website nowadays. Right. But every now and then you'll come across a website that doesn't have a pixel. So so I don't have it here for to know who the house picks on me. I don't care. Like, I have this thing this little thing at the top just to test my pages to make sure that when I put my pixel on my page, I can make sure it's set up correctly. So I have that little is what is this is what Facebook calls a Facebook pixel Facebook pixel helpers is a free plugin that you could put here at the top and you can see everyone's pixel. So here I can clearly see that this guy's pixeling me. And this guy is a G like all given the benefit of the doubt again this guy knows what the hell he's doing and the reason why I assume that are the reason why I say that is because he doesn't just have one pixel tracking me. He has freaking two. So so he why would it be to just what would you know like, when you say he's got to the very, very good question, very good question because as you really scale up your ads and, and this is for people that are there. In real estate, you're going to be targeting your local area, you're not going to scale up your ads to too high when it when it's all said and done you could be spending. You could be spending 25 bucks a day, which might sound like a lot but we're not going to start there we'll start at 10 bucks a day or whatever like something. But as you scale up you start to get a deal you close a deal and you're like holy shit this is freaking working and you scale up to 15 bucks a day, 25 bucks a day. That's kind of as high as you'll scale up because you're only targeting your local area. So so you can only there's only so many people in Miami. Right. But for those of us that are real marketers that are actually, we provide a product that maybe we're targeting the whole country like me. I'm targeting agents in every country and not in every country. I'm targeting agents all across the country. I'm targeting agents in Canada. I'm targeting agents in freaking the United Kingdom. Right, so I'm able to track. I'm able to target kind of almost down near worldwide wherever there's a real estate agent. So people like me marketers like me, we have just other accounts we have other Facebook pixels we have other ad accounts we have other custom audiences. We have other just we have other accounts where we where we're not just collecting the data in one account. I'm also backing myself up and I'm and I'm collecting that data in another account. Right. But it's just like a backup it's like having it's like having it's like having a backup it's like it's like your spare key. All right, I got you. All right, but it ultimately just, you know, silly question, you know, I don't want to tell you. But it's ultimately one pixel is enough for all the tracking of anything or right. You guys are going to be doing yes locally. Yes, what you guys are going to be doing yes that's that's one pixel all you need yeah for sure. This is just for for those of us that have products that we're marketing across the country around the world. And really to tell you the truth one pixel is enough but but as you really scale up your ads. Right I get it now. Yeah, what I mean yeah yeah so you'll just people will have more than one pixel. So, so, again, his pixel on it. The link is set up as a custom conversion just simply telling Facebook that that this is the most important link. There's two things that this link is set up under. And this is the full link right here all the way up to the question mark. That's his link five book launch dot com four slash thank you. That's the full link of the thank you page two pages. This is the second page. That link at the top would be your custom conversion. And that link at the top would be your custom audience. Right. So now I could tell Facebook, everyone who landed here, the custom conversion yeah that was one thing, but now custom audience. I'm telling Facebook, everyone who landed here was a lead. Now, Facebook is tracking all the visits that land here, putting them in the custom audience. And now, as I go run more ads, I can now exclude this audience from seeing my ad that they already had reached that phase or they already reached the phase they've already opted in they're already a lead. So they don't right right right you don't need to three different contact, you know, the same contact. We don't need to keep seeing, they don't need to keep seeing our ads so this guy the author, I just opted in, I should not see his ads anymore, or her ads or whoever it is I should not see their ads anymore, because I already opted in. Right so so they have me in an audience and when they go set up each ad from this point on they can simply click. Is it common that people will then exclude or do you think people just continue and continue or I mean are you saying that the right thing to do is actually exclude those people. But is it common that people don't even realize that they just keep real hell yeah even the best of the best like I like I have coaches that I spend, I spend thousands of dollars on man like I have like that's how I know this shit like I just been doing it for a while but I hired the best of the best that's why so it's not I don't get all the credit at all like I have mentors I have coaches just like So that's why that's why I really learned all this from I spent thousands of dollars in the past four years alone on courses on coaches, learning Facebook ads and learning web pages. So, so, so, but what I'm trying to say is that even the best of the best all by their shit I'll drop five grand on someone's coaching program, and then a week later I see the same ad. Oh, what the fuck you're supposed to be my mentor like why. It happened often it didn't happen with all my coaches but it happened with one with one and it happened with one where I bought his shit I spent like a grand bought his course Facebook ads, and this a top top market this guy crushes it. But then I kept seeing his ad for like the next two weeks I'm like bro what are you doing like I at least know this basic shit you need to be not be seen this ad anymore. I already bought stuff. And all that's doing is not it's not really annoying me, but it but it but to him to the advertiser. He's simply spending more money than he needs to understand that part there. Right, so so that's why the excluding of these audiences are so important. So that was a custom conversion. You're going to you got to just tell Facebook about the most important page and the most important page is the thank you page. So, so, so let me stop share share your screen really quick and then and let's see what we got here we got on this for your bookmark folder so so the three dots in the top right and let's see what we got we got. We got bookmarks and then we got business settings ad accounts ad manager billing custom audiences pixel and custom conversions. That's it bro. Those are the top seven you won't have to click on anything else from this point on when it comes to running a Facebook ad or running an Instagram ad. From this point on all we're going to do is focus on these seven and fill in these for these these seven we're going to fill in the custom conversion with our thank you page. We're going to make the pixel, put it on our website. We're going to create custom audiences around videos and website. Our building is where our credit card is we're running as to the ads manager. The ad account is the ad account the business settings is where all the other, all the other settings were at. That's it. And when we do an ad, you're tapping into all those books. It's not like I'm just going into ads manager, obviously, you know, there's a process click click on ads manager. It is it is where you're just clicking on ads manager and then boom, right here you're going to click on the green button and run the next ad. That's it. We're running ads from here hitting the green button boom run the ad. And in this in the odds the audiences that's all in this same thing the selecting of the audiences is all within this bookmark. All right here so as we click on the green button we go instead of the ad right there on step two, which is the ad set tab. That's where you can tell Facebook hey I want to include these audiences in my target. Okay, okay, exclude these audiences watching faculty click the green button real quick I'll show you real quick and then I got to jump off. As you click on the green and as we come in here and let's just say conversions, let's go conversions. Let's just run through it just for the for the example conversions. And we would go conversions after we set up our custom conversion after we tell Facebook about the thank you page about the second page. That's when we go conversions click continue. And we'll be here to step one you're going to go special ad category hit the drop down go to housing you'll always go to housing. And that's step one and then now hit next, as you come to step two which is the ad set level this level is where we choose the targeting, we choose the budget we put the calendar. So now as you scroll down, scroll down right here audiences up little up audiences, little higher little higher right here custom audiences. So you would click in fact click you'll see your your first audience right there click inside the box. No no no inside the box search existing audiences search existing audiences. Click. So right. There's your first audience. I can run this ad and target that audience or I can run this at click away from the drop down click away. Or as I bring this audience I can exclude if I click on exclude, then I would exclude I would type in, I would just click and I'll find my audiences that I want to exclude. Who would I exclude those who landed on the thank you page, those who are leads. That's the audience I would have that set up. And that's the audience that I would start to exclude. Right. So, so as you, as you start running ads on listings or open houses or even promoting a. Because I brought I got that, you know, I need, you know, I'm dying to get tested because then I got that million dollars is sitting there I got the house in the sea bring. And all these days are just when I can't wait to get to that point because I, I'm hoping that maybe with one quick add something happens. It's not it's not that quick. That's the thing. I know I know I know it's not. There's a deal. What makes it not quick is the fact that we have to go set up our page. Right, right. See your ad and they click. They're coming off of Facebook to a page. Right. The landing in the thank you thing. Right. Yeah, so that's our next call is what software we're going to use for these pages. Yeah, man, just gotta get the gotta get an offer in those one of those houses so so that I can do more with you bro. For sure. So good bro. Yeah, awesome. So that's that's how you set up a Facebook business manager in 2022 and beyond man any questions on that whatsoever. Awesome man. Thank you so much, man. You're the greatest. YouTube right back at you.