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Published on Jun 3, 2010
Inspired by the original 1977 teaser trailer and poster design that had an open road with a light at the horizon. We used a flat image and projected it in 3D space to give the effect of slow fade from black, to moving up a road, to 3 mysterious lights. With the typography, we wanted to remain firmly placed in the science fiction films of the seventies while adding a touch of animation and sound so the audience feels that they're part of a government cover up.