 Hi, Kristen. Hi. Hey, hey, hey, how are you? Good for you. Good. Very, very well. Thank you so much for taking the time. Yeah. Yes, I just wanted to reach out introduce myself and and really just see if I can bring some value To what you're doing here on social media to build your real estate business. Yeah, I could definitely use it Yes, for sure. And I'm gonna keep it super basic because I've just realized over the over the years that that most people Most real estate agents and just just business owners in general most miss the basics like I truly believe like this is basic stuff and Most just try to over complicate it. They think it's more Technical than it needs to be so I'm gonna kind of just dumb it down and just really show you some some basics that Are that will really help you with your overall branding and and your overall lead capture? Okay, okay, so Are you first of all, are you are you doing any any online marketing or social media marketing or anything like that? Yeah, I've done the Facebook ads But that's I mean and I like posting on my page I don't really know what else to do. Did you like boost the post or did you actually come over here to the ads manager and Run it run it to the ads manager There's a huge difference. I you actually use it through KW command. Gotcha. Okay And your ads get approved and they're and they they run. Okay. Yeah, okay So are you are you so then are you capturing leads? Like are you are the actual lead capture ads that you're running? Yeah, so I've gotten like so it depends on the ad obviously some of them. I have gotten I think the most I got was like five leads on one ad There's been two ads where I got zero leads And then I think I had another one with one lead But so far they have not converted to anything I'm having a hard time getting anybody to even answer my call or call me back Or you can leave me correct information. Sometimes I'll call or email and it all just bounces back or gives me an invalid number Mm-hmm And a lot of it and that's that that just kind of brings me to my point on on these basics Like a lot of people will go straight into lead capture, which is what you're doing Facebook ad capture in a lead Most will go straight into that which is what I call step three But and I just have this random five-step process, which I'll just I'll share with you. It's simple. It's basic But that's what I call step three. Okay Without even focusing on step one or two so most agents for example will go straight to step three Without even knowing what step step one and two is and not even realizing how much it affects their online presence Mm-hmm. And so that's what I'm gonna share with you real quick is the fact that if we just implement step one step two That would for sure help you with step three and that's with even more leads like five should be coming in every day From from from what you're doing if you're running the lead the right way Obviously, there's different ways to run the to run the actual lead or the actual ad I should say which is what I'm calling step three There's a couple different ways and a couple different things that you have to make sure you do Before you even run a Facebook ad which is again step three But I'll kind of touch on that and kind of maybe share what my strategy on on how that ad can be the most effective But at the same time it's step one and two that I truly believe is hurting your brand Which is causing people to maybe not opt-in or maybe not give you the correct phone number or maybe not even answer your call Because when they come and look you up on social media There's a few things that are missing That hinders our credibility Right because you got to understand on social media. No one knows you So the same way you're on this call wondering wondering who the heck I am I'm on this call one in who the heck you are Like I don't know you either right, so that's how it is like Whether we're Facebook friends whether we're LinkedIn connections whether we're following each other on Instagram. It does not matter 99% of the people are not going to know us So because someone saw one ad from you and they all of a sudden clicked on learn more and they may have gave up their name and phone number Don't think that that person may not go and do due diligence on you or may not go and look you up on social media And if they can't find you in many places or if when they come to your Facebook page, there's a few things that are maybe missing people are going to automatically Judge you they're going to automatically discredit you Because they don't know you and because there's information that isn't showing which I'm going to show you what that information is It's just hurting our credibility And and and on on social media real estate real estate agents There's a million of you guys. There's actually a couple million of you guys I can come to Facebook and type in real estate agents and see 50 freaking thousand of them. So it's like You have to stand out is what I'm saying You have to stand out and it's and it's basic steps that I'm going to show you right now That's going to really help that okay, and so and what I mean, this will be a quick call This will be a 15 minute call. This is this is basic stuff that I'm just going to really walk you through and a lot of this You can do yourself But I just really believe it's hindering your your social media branding, which is super important Okay, so here's here's what I can really really show you We have the business page here, and then we have the personal page over here This is what I call step one. Okay, and you and I we got here because you clicked invite To get these folks to like your business page. That's what I call step two So we'll get there because if it wasn't for you doing that, we wouldn't even be on this call That's so important and that's what I call step two But here's where we kind of want to start This is step one and and it starts on this personal page Because the people that you have over here you have a handful out of the out of the 854 There's a handful of these folks that actually know you Yeah, maybe your in-laws, maybe your girlfriend, maybe your cousin your neighbor your co-workers People that you actually know That's just a handful as you take that number up and the only reason why you would take it up Is because you're building a business if you weren't building a business you'd be fine with the 300 people that you actually know But because you're building a business you're gonna end up taking that number to 1800 You're gonna eventually take that number to 4800 You're gonna try to take that number up as high as you can because you're building a business Same thing with LinkedIn same thing with Instagram the only the only reason why we want 50,000 followers on Instagram It's cuz we're building a business But here's the reality LinkedIn Twitter Instagram, whatever Facebook Whatever when we take that number up 99% actually, I'll just say 90. I'll give you I'll give you 10 percent 90% which is still a huge number 9 out of every 10 9 out of every 10 of the 854 Don't know you They don't live in the area. There are people just like me And even if we do live in the area, let's say for example 9 out of every 10 are not gonna know you but Those people consist of two types of people. So for example 9 out of every 10 don't know you who are those people. It's either gonna be one of two Number one, they're gonna be they're gonna make up 9 out of 9 out of every out of every 10 are gonna make up of people like David Are gonna make up a people like me Who found you virtually? Connected with Kristen virtually again, this applies for any platform. It could have been linked in it could have been Instagram It does not matter 9 out of every 10 are gonna be people are gonna be either people like me Who connected and found you virtually who for sure don't live in your area I'm in California and I'll probably never be moving out there ever ever ever and It applies to anybody like you you're never moving to California Right, so if I was a realtor out here in San Diego When are you and your family moving here? Right never right and that's a large part of our friend list. I'm saying it's I'm saying it's 99% But I'll just use 90 for the example because it's for sure 90 as well 9 out of every 10, right? So my point is is that number one are gonna consist of people that you're connecting with virtually and then the other type Of a person which consists of the 9 out of 10 Are gonna also be people who you meet locally that you don't know so if I was out with my wife and we were at dinner And we came across let's just say randomly. We sat next to each other randomly We just happen to sit next to each other and before you knew it We started shooting the shit and we started a conversation It could have been about anything we're we're just having fun at a restaurant with our family It could have been anything we start we strike a conversation Because you're a realtor and because you're an entrepreneur and because you're a business owner You would have found some way to sneak that in You would have said in hey, hey David by the way, I also do real estate So if you guys are ever, you know, ever any any questions whatsoever, you know buying selling whatever Here's my business card Stay in touch You would have for sure did that we could have been at a luncheon. We could have been at church We could have been at a restaurant. We could have been at the grocery store It is your job to network you would have brought up your business somehow some way and you would have slid me a business card At least I would have hoped you did that Because you're you're a business owner. Hopefully you're doing that Kristen. You know what I mean? But my point is is the fact that I met you locally I live there We happen to randomly be at the same restaurant with our families, but I never met you before in my life It could have been at our school at our son's school at our kids school It could have been at a field trip where you're just randomly meeting a parent We live in the same area But I never met you before So nine out of 10 friends that we're connected with on social media are going to consist of those types of people Number one, someone you met virtually or number two Someone that you randomly met in the local area, but you don't know them either So here's step one as we connect with them because you're going to for sure Tell me to connect with you on facebook. This is the most non aggressive rather than asking for my phone number Connect with me here So you're gonna you're gonna naturally tell me to connect with you on facebook You're gonna naturally tell me to connect with you on social media. Hopefully your social media is even on your business card So i'm gonna connect with you here This is step one As I come to this page Because you're building a business there's information in this intro that is critical And and and and and just to kind of Give you a little bit of context of where i'm coming from. I've just been doing this for a very long time just online marketing Online advertising really trying to crack the code of what it takes to capture a lead on the internet I've been doing that for 20 years 21 so since 1999 I've been online marketing advertising But in 2010 is when I became a lender So I was in the mortgage industry here in san diego from 2010 to 2016 very successful at mortgages To this day my best friend still owns a company. They do very very well here in san diego So it was in that six year run as a mortgage guy where I networked with a ton of rotors And because I had a marketing background I just knew that the majority of them were not leveraging social media They were not leveraging facebook advertising and if anybody was even advertising at all They were still spending it offline. This was 2010 2011 2012 2013 Top producers people that actually had a budget were still spending it offline Where they're putting their face on a billboard. They're putting their face on a bus bench They got their face everywhere. Whatever offline marketing to get the attention of their local audience Right, they were still doing that. So in 2016 I get sick and tired of mortgages And I leave the mortgage industry To start helping real estate agents with their social media marketing and facebook advertising So when you come to my page over here my personal page, and this is all going to come back to step one When you come to my personal page over here and you look at my friend list This right here. It's a public list. So you can look at every single one of my 5 000 In 2016 when I leave mortgages I come over here to facebook and and from a marketing perspective. I knew I wanted to help you guys But how was I going to get how was I going to get get to you guys? Because I also knew marketing. So how was I going to get to you? Was I going to cold call every agent? Was I going to doorknock because there's a real estate office on every corner in san diego? Was I going to doorknock and go to everybody's office? Was I going to reach out to my previous network and say hey, john I know I helped you with your client last year do you know do their first time? You know qualify them for a home, but I'm doing marketing now. Can I do your marketing? Like I didn't want to be that guy I wasn't going to I was not going to reach out to my existing network at all of realtors So what I did in 2016 Is I literally started moving all of my friends My in-laws my cousin my brother My actual friends the couple hundred people who I actually knew on facebook I started moving them all over to instagram And in 2016 I filled up this 5000 with real estate agents That's how you and I are here today because I requested you I've been doing that since 2016 And I've deleted like so many. Yes, it was it was overwhelming right? Yeah invaded So I went from like 1200 down to eight something because I was like I don't want all these strangers on my Yeah, because that's what it is. You know what I'm saying 99 percent of them. You don't know But because you're about because you're building a business you actually have to expose yourself So so so and it's only because we're building a business if you were not building a business You'd be fine with the 200 people you know Yeah, right but because we're building a business we're over here thinking we have to Expand that number And so in my case I kicked everyone off And I filled up this 5000 with nothing but real estate agents So when you go and look at my my friend list and there's a reason why I'm telling you this When you look at my friend list Every single one every single one except for one, which is this one right here. Melina. That's my wife She's the only one At a 5000 who is not an agent So the reason why I'm telling you this is that this started in 2016 I started requesting agents And as you start to follow thousands of people, okay When you follow thousands of people christian That all have the same interest You start to see habits you start to see patterns you start to see what everyone's posting and and and because everyone has the same Interest everyone's posting somewhat the same thing But when you follow thousands of people that literally all have the same job You really start to see some patterns and habits So since 2016 I've been literally seen how thousands of agents are promoting their business How they're marketing their listings how they're marketing their open houses how they're trying to pitch themselves I've been seen it by the thousands So although you've been in real estate for Who knows how long and you have seven months How long seven months, okay, even if you've been in real estate for seven years Here's my point You would still be looking at your business from your perspective You'd be getting coached by your broker. Maybe you have other agents that that are coaching you on marketing social media, whatever But that's a handful I'm telling you that I've been seen it by the thousands. Yeah, and when you look at thousands Everyone's doing the same damn thing And so what I've noticed and this was in 2018. I ended up writing a book about this And it's called the social real estate agent the social real estate agent calm the social real estate agent five steps to implement on social media to capture more leads and build your personal brand fast That's an ebook that I put out in 2018 on these basic steps because as I started following agents Unlike man, every agent is just pitching themselves That's the only post they're putting out is either either listing. They're promoting their open house They're just pitching how awesome they are from a real estate side Everyone's pitching everyone's looking for that next deal And then I started looking at pages and I'm like dang Wait a minute. Everyone's missing the basics Like if branding is everything which in real estate branding is everything Everyone's missing that on their business page. They're missing this on their personal page They're missing that and I just started putting the pieces together and I'm like dang This is why most people are not capturing leads because that's what I call step three But everyone's missing step one and two And so what I'm going to show you here real quick is just based on Branding it's based on social media branding. It's based on capturing local leads And it's based on seeing what thousands of you guys are not doing That's where these five steps are coming from So as I started looking at everyone's page, I'm like, wait a minute. They're missing this They're missing that that's why this ain't working And that's where these five steps came from. So here's step one As I see thousands and thousands of pages This is where I came up with step one It all starts here The personal page is more important than the business page The only reason why you even need a business page is is if you're running facebook ads If you're not running facebook ads, you don't even need a business page Because all those people who like your business page, they're all people that came from here anyways Right. So why am I posting twice? Why don't I just post here? And more people are going to see it here anyways I'll just keep this one page. So I don't have to overwhelm myself with all these damn platforms So it's here The business page don't get me wrong. It's it's going to be important because I'm going to tell you why it's important in step three But if you weren't running facebook ads Keep everything here But here's my point Here's what's going on as I explained Person number one is the virtual person who met you like me Person number two is a person you met at a local restaurant that you never met before Those two people connect with christen here first And when when I come here This is obviously the image I can look at the image and be like, okay Beautiful knowledgeable professional real estate I can assume a lot of things from just family person mother I can assume a lot from just looking at the image alone. The image obviously is the first impression But also what sticks out is this intro So right when I come to the page automatically I see the intro And so from your side of it all being a business owner There's information in this intro and it's super basic. It's super basic I'm going to show I'm going to show it to you, but it's super basic But it's super important because now that we're in this social media world There's links that we need to be showing right away Right away. And so here's what's happening. I come across christen's page And this is what she's showing me the intro owner real estate agent And then and then your dot com I come across candy's page Let me go to candy's page and I don't know candy no more than I know christen But I come across candy's page And this is what she's showing me So right away a link to her business page just like your link But no other former so I wouldn't I wouldn't recommend putting the this one right here If that's if you're not with them anymore or even if you are with them I am I'm just I don't know. I keep getting mixed information from other agents like Oh, you have to put color williams or you're not in compliance But it's like but it's like, okay. Well the page is christen jillardy homes But I work with color williams. I guess I put both No, you know color williams if anything needs to be on your business page But over here on the personal page. This is your personal page. Yeah So put them on the business page if anything but not right here Okay, you don't need any attention. You don't need anyone clicking like None of your friends need to know about this link at all. Okay. Okay. So that that could be erased that could we could delete that But yeah, the first one up here perfect that that's where it starts But then also if you notice on candy She's also showing me instagram twitter Pinterest linked in her website address and it's not her kw link She went out there and got her own com And when you click on it, then it goes to her kw site But she's not branding the kw link Everything is matching under one name Basic super basic and I'm telling you I've seen it by the thousands No one even has that basic step So if I see your ad and all of a sudden I want to go look you up and I come to your page and I don't see anything I just automatically discredit you and that's just human nature. It's just we it's not that I'm looking for your links I'm just saying that if I come over here, she's just showing me a little bit more That's all I mean, it's not that she's better. It's not that just the human brain. I'm just oh, she's on instagram Hey, I'm on instagram. Let me follow her there. Oh, she's on linkedin. Hey, I'm on linkedin. Let me follow her there So it's not about having these up because all of a sudden we're a social media butterfly And we're going to post everywhere all the time. No from a business perspective. I just want my brand out there So I just need them active I need them listed and to take it up a step further. I want everything matching Because we're building a brand This is basic social media branding is making sure that all your links are up and all of them are active and matching That's it. That's it. So again, as people see your ads They're not only going to look you up on your personal page and maybe not see it there But when they come to the business page because you're running ads from this page right here If I click about and I want to know more about christin before I give up my name and number I see her ad. There's a learn more. I can click on learn more. She's asking for my name and number Hey before I even because on an ad Let me let me show you what what the ad looks like or any ad any random ad It's all the same As we're scrolling through our news feed and we're just seeing what our friends are up to seeing what everybody's posting And all of a sudden we I'll just use this as an example. All of a sudden we come across a sponsored ad This is an ad So there's the video There's the learn more button That's taking me to your landing page or your lead form when I click on learn more That's going to ask me for my name and number But before I click that Liquid also is showing is a link to your business page So if I click on that link, it's going to say christin It's going to be this image. It's going to be your link If I click on that link and I come to your business page and I click about because I'm going to look her up before I give her any of my information I do it over here with about all I see is this kw site now reading that's one thing But right here where it says more info Everything is about social media So show me your links. Let me know you're active. Let me know you're alive I should see that right there more info. I should see instagram linked in pinterest twitter And you don't want to show me this kw site. Show me your dot com. So for example, if I come to candies Let me click on her business page I come over her to her business page. I click about Because I want to dig in and see who she is all she's showing me is hedge properties hedge properties hedge properties It's just easier to the eye And and and now she's putting out one name and one name only this is basic I mean It's not that this is gonna It's not like this is going to capture a ton of leads for you But i'm just saying what sticks out to the average consumer. It's this basic Right like so if you look at that hedge properties, you're not going to forget hedge properties right right so And this is linked in and twitter down here linked in and pinterest But I don't know why the icon isn't showing but instagram twitter her website. So rather than posting a kw site Whatever you're doing so over here. You did it over here. Perfect christin galardi kw I'm just saying go the extra mile and everything needs to be under that name Okay That's step one And then and then you're going to get everything listed on the personal page over here And get everything listed in the about section of the business page Everything should be matching this.com. So let's see So rather than going the kw link and and doing that I'm posting that everywhere Whatever name you're branding go and get that.com. So let's even see if that dot com Is available. So christin galardi kw dot com And then when people click on that Then they go to your kw site But at least i'm just using that one name to brand everywhere. Look at that. It's available. You can get it for a buck Perfect that right there and that's and that's the dot com that you put on everything on every social media platform on your business card That name goes everywhere So do I want to include the kw though? So like say five years from now. I'm not even Very good question. No, you don't want to include it. Okay. I'm just using this as an example Just so you get the point. But no, you want to take that out for sure Like take it out like name it something else like galardi galardi estates Galardi royalty like get a little creative with it But and and obviously stay compliant because I know there's a few words that you cannot use Like if you're not a realtor like I don't think you could put realtor in that in that name, right? Like so there's a few words that you probably cannot use but there's a ton that you can um I would do that for sure and keep it short. You don't want it to be too too long And it's just the username like the title you can name that whatever the heck you want But the username That's that's what we're that's what i'm saying. That's what all this is referring to is is the username What is after the forward slash? Okay, that's what I want to customize and those are the top five Let's go back to the the to candy's personal page real quick. Those are the top five. It's just facebook instagram LinkedIn Pinterest and twitter those are your top five. So focus on customizing those um Because every past client every existing client every future client you'll ever close escrow on is literally on one of those five Now you got millions on on on youtube But that's if you're doing video if you're not doing video then then those are the ones you want to focus on Get the attention of of those links right there That's what I call step one and again after seeing thousands thousands look like this. There's nothing there Right, so I would just clean that part up a little bit and that's that's just what I call step one So here's step two. Here's what I see by the thousands now now As i'm telling you i've been doing this and speaking to agents on this exact exact exact topic 100 percent of this exact topic Since 2016 so since then i've literally helped Hundreds of agents with this exact with these steps I've spoken to Thousands right like now you can't help everyone right you're going to speak to way more people than you're going to close escrow with right It's just how it is in cells I've spoken to thousands But i've looked at Literally and this is for the record. This is a fact. I've literally looked at tens of thousands Of facebook business pages when it comes to real estate agents since 2016 And 99 percent this is a fact 99 percent of you guys Have 200 to 300 likes So just like when I come to the personal page This intro is the first impression When I come to the business page this light count is the first impression Now the average consumer They're not looking for all your social media links. It's not like i'm over here looking for your twitter No, the average consumer don't can care less All i'm saying is that that just adds credibility To your brand And over here on the likes it's not that people are looking for a huge like number It just adds credibility to your brand when I come here and I see 282 I'm telling you 99 percent of you guys have that amount I come across christians and that's the first thing I see I come across candies. Let's go to her business page I come across candies and before I even scroll Before I even scroll I land here and I see 3,500 First impression That right there so as people are seeing your ad They're clicking on your name. They're either going to click learn more and give up their name and number Right away or they're going to click on your link and come to your business page when they come here They need to see a big number And again, it's not that people are are intentionally looking and seeking that out It's not that it's just a fact that it's human nature when I see a big number I automatically assume that they know what they're doing Does that kind of make sense? Yeah So with you being in the business for seven months you could you could for sure Be in the business for seven years. I speak to people who've been in the business for 25 years and they have 300 likes And the crazy part is is that that's what we automatically judge on we automatically assume Because that's perception We automatically assume and that agent or that broker that i'm speaking to who's been in the business for 25 years And has 300 likes On social media No one knows you So I don't know that you've been doing this for 25 years. I don't know that you're a top producer I don't know that you're number one in in kw and have 10 000 people in your downline. I don't know any of that I'm looking at a number and automatically thinking. Yeah, you must have just got started seven months ago And on social media, we don't need to give off that perception I need to land here and see a big number because You only have my attention for a few seconds Yeah Impressed the hell out of me So I come here. I land there. I see a big number. I come there. I land there I see a little number and that's what I call step two Your next dollar I would shut off any ad you got going on right now the boost of po shut them all off I would shut them all off because the next dollar needs to go into taking that light count up I would just say you don't you don't necessarily need to go to 3500 That's higher than than every agent like you won't find many many agents that have Unless it's a company page like kw where it's a corporate page and there's 50 000 people who like the page and every single one of them is an agent You'll find corporate pages pages that have a ton but as far as a regular agent You won't find many that that are in the thousands at all At all at all 99 of you guys have a couple hundred just like this So all you need is a couple thousand like you don't necessarily need 35 You know you can you can easily take this number 10 exit and go to 2800 or 10 exit and just go to 2000 And that alone a comma in that number would completely put you ahead of 99% of agents when it comes to social proof online credibility and perception And that matters big time in today's world So that's what I call step two is a simple facebook ad to take that number up It's a one-time ad. It's not an ad you run every month or anything like that. That's a one-time ad And that changes the entire page So number one you have all those links listed everything is matching everything looks super legit You have a highlight count. There's a comma in that number. It's at 2000 Now automatically people think you've been doing it for seven years Now you have the attention just from the the basic perception alone That's step two now. Here's step three. Okay. Here's step three Rather than just randomly posting this because it's what everybody's doing You take a market update you take a listing you take an open house and you just post it on social media Instagram linkedin twitter whatever personal page business page whatever That's what everybody's doing is posting Now as I mentioned a few minutes ago 90 percent of the people it's really 99, but I'll say 90 90 percent of all of our connections on social media do not live in our area And they are never moving to our area. But those are the people who are seeing this post Random people. So what I call step three Is forget about social media forget about posting on all these platforms If you were a nationwide business Then then that's how you would do it organic posting posting every damn day on all these platforms If you were a nationwide business and although you can help anyone nationwide I get it like you can help anyone relocate. I totally get it even to a different state that you're not licensed in I get it. You can help them But that's not your ideal client. Your ideal client is literally in your backyard That listing is down the street that you want Like it's down the street your market the zip code you're farming is down the street So step three is rather than taking these posts and putting them all over social media for everyone and their mother to see Who do not live in your area and will never be moving area Step three is when you could take these posts and you could take one a week and run a facebook ad In 2020 from this day forward christen, you have to be running facebook ads. There's no other way Like there's absolutely zero. There's no other way. It's not going to happen by posting at all at all at all You're going to have one people that like it and that one person is going to live in a different state And so everyone is posting whatever they're posting. It could be a listing. It could be an open house It could be a market update when no one cares. That's why no one's liking it two reasons why no one's liking it two reasons Number one is because facebook only shows it to one percent of the 282 That's a fact. That's reason number one. No one likes it reason number two Is because 90 percent of the 282 Don't even live in the area Because these are the folks who we invited from our personal page and 90 percent of these people don't live in the area So the moment I see your post on a listing or an open house or any type of market update It's not that I don't care out of disrespect. I just don't care because i'm not in the market In your market right, so posting over here Is not going to net you anything I need to take that post and I need I need to run it to my local area where I'm doing business And the only way I can do that is with a facebook ad So my whole step three is when you could take posts like this and run one every single week Targeting your local area as if it was your religion That's step three And I always tell people if you have to go get a part-time job If you have to have some type of part-time hustle and sell stuff on the internet If you have to have a garage sell every weekend To free up a couple hundred if you have to stop going out to dinner so many times a week If you have to stop going to starbucks so many times a day If you have to free up our expenses to be able to put a couple hundred a month into your facebook advertising You have to do that I'm on a mission this year To to portray that Passion and knowledge that I have on how important that is for your business I'm on a mission to go tell a couple a couple million agents on how important that is You have to be doing that and this applies for any local business owner You could be a dentist that i'm speaking to right now. You could be a local chiropractor You could own a yoga studio In your local area and it's the same strategy If we're a local business owner We have to be running facebook ads because it's the only it's the most powerful And it's the least expensive way to get the attention of our local audience. It's the only way Facebook ads not going to happen with the magazine ad of newspaper ad or radio ad a tv commercial You're not going to put your face on a billboard. You're not going to put your face on a bus bench You're not going to do that You're not going to doorknock And you're probably not going to cold call because you probably don't have that budget to buy zilla leads Right, so how else can we get the attention of our neighbors without having to break the bank or Put in all the sweat equity. It's a facebook ad You can literally have this facebook ad running 24 seven to your local area while you're sleeping So step three is when you can literally start doing this every week And that's how you penetrate that local area with your face and with your information It's a facebook ad and i speak to agents all the time where they're like david Yeah, i boosted a post i ran one for 20 bucks and that was back in january I'm like really i'm like shit. I'm telling you to do it every week Like that's why you guys aren't seeing the the the roi is because most are still mickey mousin it And most are still doing one here or there the strategy step three is every week every week Every week you got to be running an ad every week and here's the reality. Are you are you married christin? You're married. Are you married? Yeah, okay. Here's the reality Here's a fact here. Here's here's the numbers for you If your husband were to take it to dinner tonight, and I use this example because it's so freaking real. It's not even funny If your husband were to take you out to dinner tonight And and i'm talking like a like a decent dinner not you know chillies or anything I'm talking about like a nice steak dinner for example nothing crazy expensive But i'm just saying something decent right he's taking on a date. Yep If he took you out to dinner tonight, he would spend more on that dinner Than what you would spend running this as a facebook ad for the entire week Right, that's a fact So that's why i'm saying if we got to stop going to starbucks If we have to stop going out to dinner if I have to get a part-time job Whatever the hell I have to do to be able to run an ad every week to my local area That's what I have to do How much do you put into each ad because i've been trying to keep them like as soon as one ends I try to start another one, but yes, I i've probably been Limiting it. I guess probably anywhere from 15 to 20 dollars a week or per ad just because I don't really know You you want to you want to definitely step it up. You want to be thinking like at least at least 10 dollars a day So 70 bucks a week 280 a month That's what you want to be budging for facebook ads Minimum and then after that you you can you can scale up But but what makes it so and I know that might seem like a lot of money for most people upfront when it's like man david I I I don't even have that budget I get it but at the same time that is freaking pennies that's pennies that is pennies when it comes to your business And I get it how you get how you guys have a ton of overhead and expenses And you got to pay for all these damn random things in real estate. I get it But from a marketing perspective, there's nowhere in the world You're going to go put a couple hundred bucks to and see some type of effect ROI There's nothing you can't even print flyers nowadays for a hundred bucks like it's a joke like it's so funny like it's it's crazy So at that at that weekly budget There's no other way I can get the attention of my local area. I have to run it It's it's either that or I continue to do what I'm doing And I'm just convinced because I've spoken to thousands of you guys No one is doing it No one's doing it You know, so so step three and here's the deal also with your ads Step one having all those links Will help it step two the moment I come here and I see a couple thousand likes versus a couple hundred That's going to help it But what's going to also help your ad which is step three Weekly ad is when you can start giving me something when you can start giving away something of value for free So for example, you probably have random ads right now on maybe a market update Maybe a buyer's list. Maybe a listing These are what consist of most real estate agents ads I'm saying tweak it a little bit your weekly ad needs to be A free download your weekly ad you need to be given away a free seller guide You need to be given away a free buyer guide So rather than running another listing that if it if it's a listing, that's one thing run an ad on the listing for sure But if we don't have a listing And even if I did have a listing that's one week. What about the the other three weeks? The other three weeks are going to consist of ads promoting a free seller guide Click learn more it'll take you straight to my page where you can download your free 2020 seller guide And this seller guide is a simple pdf five page 10 page Giving people tips on what to expect if they were to sell their house Giving them tips on what they can expect in the buying process The importance of speaking to a lender making sure you're pre-approved the importance of your FICO score the importance of your debt-to-income ratio All these things that you know is important in buying Your your w2 is your pay stubs your freaking tax returns all this stuff that you already know kristin When it comes to the process of buying You put together in a simple pdf and that becomes your bait So now as you run ads you're not just promoting yourself, but you're promoting a free download Click learn more it'll take you straight to my page where you can download your free guide talk to you soon You're either doing that in an image And I would I would I would recommend an image of you So if you're not going to do video which video Outweighs everything video is freaking king kong if that was you on video You would capture more leads and you could possibly handle But if it's not you on video Like for example video would be would be something like this. Let's say I was the realtor Hey guys, this is david and and this is a video that i'm recording on my cell phone Nothing fancy. I don't need a camera crew none of that on my cell phone. And it's a two minute video Hey guys, this is david I just wanted to come on on video real quick and and and and give you guys my top five tips On increasing the value of your home before you decide to sell I know a lot of folks are going to be selling this year And I wanted to just kind of give you my two cents on what you want to kind of make sure you implement Before you even list your house tip number one curb a pill Make sure that the landscaping I can go on for shit. I can go on for two hours and talk about that christin Like i'm telling you two minutes. So in two minutes one simple video Given me five tips on on on on on on on what to do to increase the value If I decide to sell it That's one video another video. I could talk about the difference between hiring a real estate agent Versus trying to list it for sell by owner. What's the difference? Hey guys, this is david I know a lot of people are thinking they could sell their house on their on their own Let me tell you the difference and let me let me kind of break it down Agent versus for sell by owner Like you already know you already have so much knowledge christin. It's not even funny If you were to break that down, but stay on topic either we're going to talk about buying For four weeks one ad per week or we're going to talk about selling for four weeks That two minute video of of you educating me on the process And at the end of the video you're saying hey and by the way Click learn more because that's what you're going to see in every ad So as as as you just scroll through the news feed every ad's going to say learn more Anytime you see a sponsored ad it has that learn more button. This one actually request time. This guy's looking for look Perfect example perfect example. Perfect example. This guy's doing this an agent home smart So he's doing a video and look at how short the video is. It's a freaking 20 second video And when I click on request time what he's doing, he's obviously going for an appointment So I click on request time. He takes me straight to this one page where he's capturing the lead He's requesting time what I'm saying is give away a download. So before you throw me in the back seat Why don't you take me on a date first? Give me something of value. I don't want to request a time with you. I don't even know you bro I'm barely seeing your ad and you're taking me. You're trying to have me jump in the back seat right away I don't want to talk to you just yet So if I was him I would be saying hey guys We put together a 2020 seller guide that is going to knock your socks off This guide is going to teach you everything you need to know about selling your house in 2020 Click learn more. It'll take you straight to my page where you can download your free copy Talk to you soon So now your weekly video your weekly ad that is targeting your local local backyard is now just based around giving away something of value, which is a free download And now you just start to load up your pipeline with tons of people That are interested in selling Or tons of people that are interested in buying Because you gave them away something for free. First of all, you educated them on the front end Again, that's that's either going to be an image of you and you're going to have to write out that text Or it could be a simple video on your cell phone verbally telling it to me in 20 seconds Simple man and and and all this guy is doing which he's smart. This is a guy that lives next door to me He has to like there's no way he's a local agent. There's no way he's marketing nationwide unless maybe he is Maybe he's recruiting a team. I don't know. I had never seen him before But I would be assuming that he lives in my local area He's trying to get business in his local area. This guy is running an ad while he's at dinner with his family That's what I call step three when you can do that weekly And then step four is when you could take me to a landing page Which is what I think command is all based on you guys have landing pages Take me to a landing page and capture the lead That's it Facebook ad step three landing page step four you get the lead name and number that's step five Step five is email automation. Now that lead is in my CRM and now that lead is receiving emails on my behalf. That's step five So I know that was a ton of information right there But step one list all those links step two take that light count up So people take you more seriously in the first second And then step three might not be now like I'm just assuming You know people don't have the biggest budget. So step three might not be right now, which is a weekly ad And then step four you have command for your landing page and and step five your email automation so Right now what you can really start first is getting all these links listed And then and then running that like ad to take that number up. That's where your next Minute and your next dollar should should go You know, so so um That like ad it might I mean if you're running it out of at a command I don't even think you can run a like ad or or or anything like that I don't know because I run all my ads through facebook like this is the ad manager And this is what's this is what's connected to your command But I don't know if you can run the like ad from from the command. So If anything like I can I mean I can easily run that ad for you like you just obviously You know you pay for it. Just tell me whatever your budget is and I can easily run that for you But all you're gonna owe me is a good review Okay, so it just it just comes down to your like you don't need to go that that high Like I mean in candy's case she went up to 3,500 like you don't need that many but Putting a comma in that number is what you want to do for sure. So just Look at this for the first month. I would look at it. Maybe maybe the first 30 days What what could be our budget and that's a one-time ad. So that's not an ad you're gonna run all the time It's a one-time ad like what can we put? What's our budget? What can we put towards that one ad and I can I can kind of give you an idea of what What we can expect like how many likes, you know, we can expect What's our budget? Okay That's a real question like what's our what what do we have like what's our budget for this one ad? What can we put towards that one ad? I guess I can probably try to do $50 or $100 for first ad Yeah, for sure. I mean if you put let's just put like if you put a hundred bucks and you put that over the next 38 30 days That number would be at 1200 in the next Seven to ten days. Okay And that's all you would need like that's all you would need that's that's all you would need No agent is even gonna come close to that number like at all at all at all so That would be the first ad and then after that If anything we can always jump on another call and I can walk you through the right I mean you're doing it through command I'm sure you have coaches and people are teaching you how to do it that way But what I want to also show you is how to how to go straight to facebook and just run it here Okay, because I think it's easier as well like command it makes it it makes it seem easier But I know there's a lot of things that that that that they're bypassing to make it easier When all I got to do is go straight to facebook and it's easy there as well And I can easily show you how to do that like we can always jump on a call that's step three We can always jump on a call later and I can I can just kind of show you how I run ads And and you can learn that way as well, but Okay, right now. Let's just do the like ad So 1200 is where that number would be in the next few days and boom, but you're gonna owe me a good review Can you give me a good review if I really yeah, of course you're awesome. Okay, so here's all I need you to do Are you on a computer? Yeah, okay go to your business page real quick All I'm going to do is just request access to this page so I can run the ad And what I'm gonna do is I'm gonna all I do is I type in luxury homes like you're you're in colorado, right? Yeah, okay So when I set up the ad I type in luxury homes in colorado and facebook pulls Hundreds of images of beautiful homes and I just use one of their one of their images. So Later on what I'll do is I'll email you first of all I'll email you a video on step one Okay, so the first email I send you will be a video that I put together because I have a youtube channel So I have a ton of videos I'll send you a video on step one just to make step one super easy for you You'll watch the video and you'll be able to link everything and customize everything in two minutes I'll email you that and then I'll also email you a picture of the actual ad once I once I set it up today So all I'm going to do is just request access to your page so I can run the ad So let me know if you receive a notification And if you don't then I'll just manually walk you through it. Let me know if you get a notification now Okay Yeah, okay, awesome. So it should be inspired digital. So just follow it through And then it's going to ask you for your password And that's it and then I'll be able to run the ad today Oh, there it is. Okay So the video that I send you Kristen, it'll it'll show you how to link everything on the personal page and on the business page So over here in the about section. I want you to list everything over here as well. I think that worked Okay, let me just um refresh my side real quick Awesome. Perfect. Okay, cool. Okay. So all I'm going to do is I'm just going to add myself and then once Once we're done like because our our target goal at that budget that's going to take that number past 1200 But let's just call it 1200 once once that light count hits 1200 Within the next let's just call it seven to 10 days You can always go back to your business page and right where you clicked on respond to request If you refresh it in fact, if you refresh it right now If you refresh it, it'll stay removed So once we're done with this ad you can always remove me from your page for sure Okay, okay So all I got to do is just set it up. I'll email you and then what card can I use for the ad either visa master or Amex, um, I have to go to the bank first. I don't have the money in there right now. No worries Whatever you need to do. Yeah, because I've got cash in my wallet that I gotta go put it in the account Awesome Email me I'll email you step one and that's the video for the for step one And you can just reply to that or you can always call me. I'll just You know message you my phone number. Whatever you want to do. Just let me know so I can put the card on file So I can start the ad tonight Okay, I can do that. Cool. Okay. I'll email you step one and then just message me if you need anything And then we'll get started today. Okay, awesome. All right, christin. Thank you so much. I'll email you right now All right, thank you. Okay. Bye. Bye