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iThrive: Need Validation

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Uploaded on Dec 15, 2011

In this video, Aaron Kurman describes the process that he followed to validate the need his team was given as part of the Stanford GSB's Design for Service Innovation course. This clip is one of a 10-part series in which members of Kurman's group, called the iThrive team, reflect on the process they followed to develop their service offering and share lessons and advice for other project teams.

Relevant Links:
Stanford Graduate School of Business http://www.gsb.stanford.edu/
Stanford GSB Program in Healthcare Innovation http://www.gsb.stanford.edu/phi/
Stanford GSB Design for Service Innovation http://designforservice.stanford.edu/

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