 Hi there, my name is Hannah and I'm going to show you how you can identify your competitors using Maz's brand new True competitor tool. It can be really hard to figure out who your competitors are, let's say if you're a new business, or just somebody who hasn't really thought that much about it before. But that's where True competitor can help. Firstly, if you'd like to learn more about this tool, you'll notice that there's a more info button here and you can click it. It's going to give you an overview of the competitive research suite of tools as it holds, including some videos and some guides. The first thing you're going to see when you want to go look for your True competitors is that you're going to be able to enter a website. I've been the huge lately, so I'm going to pick Steve Madden. You can also select your domain type, whether it be domain or subdomain. Personally, I'm going to stick with domain for this example. And finally, you just need to choose the country of your preferred market, then hit find competitors. So the first thing you're going to see is your website and your domain authority. The DA is a Maz metric that is used to predict how likely it is that a website will rank. It's calculated by evaluating multiple factors, including linking your domains and the total number of links into a single DA score. Domain authority scores range from 1 to 100, with higher scores corresponding to a greater likelihood of ranking. So from there, we'll scroll down and you'll see that Maz will generate a list of up to 25 competitors listing them from most competitive to least competitive. You'll see the list of competitors on this left hand side, and we can also see several metrics. We can see the DA for each competitor, as well as two new metrics, overlap and rivalry. The overlap metric refers to the percentage of keywords that we analyze that you share with a given competitor. The rivalry metric is on a scale of 1 to 100 and combines your DA, your competitors DA, keyword overlap, keyword volume, and your rankings to identify your biggest rivals. You can filter this list by each of the metrics that we see here at the top to analyze further. You can also export this file to a CSV that you can view outside of MazPro. I hope this video was helpful in you finding out for once and for all who your true competitors are. Thanks for watching!