 Welcome to theCUBE, I'm Lisa Martin with Keith Townsend, and we are in Orlando at SAP Sapphire now, 2018. We're very proud to be in the NetApp booth. NetApp has a very long standing partnership with SAP. Welcome to theCUBE. Thank you, we're so glad you guys are here. Over a million people are expected to engage with the SAP experience, both in person and online. That's enormous. SAP is the cash register of the world. 70% of the world's transactions go through SAP, but most of us don't see it. A lot of the SAP products, like Hybris, like Arriva's Success Factors, are built on NetApp. NetApp is 26 years young now and has undergone a big transformation. From a traditional storage company to more of a cloud. We're going to be now the data management company for a hybrid cloud. Every customer has a different rate of motion to the cloud, so that's why we have to spend an awful lot of time listening to our customers. No one in there talking to the C-level executives in the business side to say, what are your expected outcomes? Start with the outcomes, not the technology, right? More there be reduction in labor, improved quality, again overall equipment effectiveness, and help them understand what the strategic goals are. Choice, what we're hearing from customers is, I need choice, I need to move my data around on-prem into whatever hybrid, hyperscaler environment you want. Fast, efficient, with analytics readouts. Everybody looks at their phone when we make a deposit. We expect to see that deposit instantaneously. Yes, right. The business needs to operate just as instantaneously. And a company like NetApp could build this data fabric to connect them seamlessly so that the customers have choice. This interaction of sensors in two way, taking IoT data in and then also feeding it back into signals, but that's part of the interface of the software. People can deploy much more effectively with a lower skill set, right? So there's not that hurdle. It really allows the administrators to configure a dream workspace where you can get all the data that you need to work with in one place. Takes all that noise and makes it into one screen so that you can just simply make and change the data the way you would expect to on a spreadsheet. SAP is serious about this C4HANA move of being able to say, you know what, we are going to create an ecosystem of trust. If you have a developer in your enterprise and you say, you know what, I'm a big SAP user, but I actually want to develop a custom app, or are there some things that I might do, then SAP makes available the Leonardo Machine Learning Foundation. And you can take advantage of that and develop a custom app. Again, not just a product company, but an ecosystem company. I think Sapphire and Orlando is a great example of how they're expanding the brand. SAP can't do everything. So we work with a lot of specialists. We work with boutiques. We couldn't do this without hardware partners with storages. NetApp has proven to be one of those partners that could deal with a myriad of data types from a myriad of applications that forces the stretch into voice recognition, that voices the data mining and data analytics and the like. Augmented intelligence to augment humanity, this connection of humans and machines working together. They're doing all this genomic research, personalized medicine for cancer patients throughout Europe using HANA. I didn't even know about it. Public safety, if you could think of that, that's a big thing we focus on. Thinking about using drones for first responders. Smart farming throughout all the Netherlands. Reducing pesticide use. Water usage dramatically down. And they increased yields by 10%. Helping customers change their business, change industries, save lives, pretty cool stuff. Yeah. SAP has a little ways to go here. That's kind of a, you talk to any HCI customer validated and certified for HANA is a bad word today. But SAP understands it and they're moving to certify the platform for HCI. So I thought that was a great example of them listening to customers and continuing to transform over the years. We'd love to hear from customers, hey, can I, with Abadi, could I put this object and that object together and build a process, basically? There is almost everywhere a place where the net-up product will fit. But again, we have to make decision where is the space to start. Step back and look at what perhaps other competitors have done in their space or in completely different industries. I compare it to making great content. The Cube makes great content. That content would be found. People will take notice. You make a great product that impacts people's lives. It's no wonder that SAP is near the top of that brand recognition, brand value, 17th on the list. So if you want to become a leader or a thought leader in your own specific industry, join the SAP HANA community, make the investments in SAP Leonardo, work with SAP, work with NetApp, and like Bill says, let's get it done. Thank you all for being here. We're ecstatic for having the Cube in our booth. Lisa Martin with Keith Townsend on the Cube from the NetApp booth at SAP Staffire now 2018. Thanks for watching.