 I value the money over the people. Okay. I was so attached to the money and trying to get the money I lost focus on the people and what you have to realize is that money can come and go but people are here to stay What's up everybody Ricky Krooth here look I don't want to make a long video today I just want to say thank you to all my new subscribers and everybody who's been supporting me over the last three years I really appreciate it. I've come a long way from sleeping in my car being homeless working on an oil ray roofing houses all the things that I did to get here and I just want to share my gratitude with you and tell you how much I Truly truly appreciate it. If you're brand new here on this channel, let me just let you know that I'm a completely free coach I don't charge at all whatsoever. I'm here to just spread my message of relationships over transactions I want you guys to value people and your clients over the transactions that come from them Okay, yes, we value the transactions that come from our clients But we value their relationships even more and through that process you do more deals Okay, and I know that sounds like oh well at the end of the day. You're still just about the money No, it's really not true. Okay. I have enough money to live on I could call it quits right this second That's not where I am in life at this point what I'm trying to do and let me tell you right now I was at that point. It was about the money for me and that's why I lost everything in the crash I made a million dollars before I'm 23 and lost it all by the time I was 25. Okay, the market crashed on me Okay, why did it crash on me because I value the money over the people? Okay, I was so attached to the money and trying to get the money I lost focus on the people and what you have to realize is that money can come and go but people are here to stay Okay, the market will go up and down But the relationships you build are here to stay what you don't realize is when the market crashes people are still buying and selling Okay, the the transactions do not go away price adjusts to the point of where people will still buy That's the great thing about the market. It's set up for you to win You can't lose if the market crashes prices adjust in your favor so that your clients can still purchase and want to purchase and they're gonna want to purchase now Before prices go back up. There's gonna be so much urgency when the market does finally decide to crash Which hey, let's face it that could be ten years from now It could be this year could be next year could be five It could be 20 nobody knows when the market's gonna crash I'm gonna take advantage of whatever market is going on currently. Okay, if the market's great right now I'm gonna take advantage of it if it's sideways if it's in its transition period I'm gonna take advantage of it if it's totally down I'm gonna take advantage of it. These are the lessons that I learned when I lost everything in the crash I learned the ebbs and flows of the market and what to do and how to thrive and continue to build your business and Survive through a market crash. Okay, and through those lessons. I decided I needed to share that with the world And that's what I'm doing. I want to literally reduce the failure rates in the real estate industry And really the sales industry in general because all sales are basically the same Okay, relationships are universal people just want to know that the person that they're doing business with actually cares about them As soon as they catch downwind that you're more concerned with doing the deal Chances are they're not gonna do business with you anymore. They may continue to finish that deal But they're not gonna do another deal with you. They want to know that you actually care about why they're buying or selling What's going on with them? And they want to know that you got their back and that you're gonna work hard that you're gonna be honest that you're gonna Be dependable that you're gonna answer your phone that you're gonna do what you're supposed to do I shouldn't have to tell you guys this these are things that you should do any way Okay, and really that's not the basis or that the the thesis on which that I Started to try to grow this YouTube channel. Okay, the thesis is relationships over transactions not the other way around Let's find out what we can do for the prospects Not what the prospects can do for us and through that we want to build a huge personal brand through email marketing Social media direct mail all the different ways that you build a personal brand and we want to absolutely Dominate whatever market we're in and we need to realize that we're not in competition with the other agents or the other sales people in our industry We're not a competition with these guys. Yes, we may lose a deal or two here and there to our competition But business is unlimited the deal that we lost We just got future time back that we can go and get five more deals with Did you hear me future time that you get back that you don't have to work on that deal anymore that you lost You got that time back now. We spend that going and getting five more deals because they are available Five more transactions are available right now. Go get it to every single person out there Okay, there's not a shortage of deals There's only a shortage of the way you think there's only limited thoughts and thinking that there are a shortage of deals That there's only so many to go around that there's only so much business Okay, you have to get this out of your mind and you have to go get what you want because it's there for the taking This industry is set up for you to win There's no way to lose the only way to lose is to not realize what i'm saying and quit Okay, so anyway, I just want to say thank you guys. I appreciate you so much You have no idea and i'll do anything in the world to help you Uh from now to the rest of my life till i'm till i'm gone So we'll talk to you guys soon. Let me know if there's any kind of videos you want me to make Or anything else in the world I could do for you. We'll talk to you in the next video. Let's go