 What if you'd like to make more content, make more videos or write more blog posts, but you're feeling afraid that you're not interesting enough for your audience? So there's a catch-22 here, because to become interesting for your audience, you need to make more content to practice your voice or your writing style, okay? And also to have more content out there for your audience to tell you what they liked the most so that you can make more of that stuff. So how do we get over the fear of making more content, not of the fear of our audience, essentially? What I encourage you to do is, if you're feeling afraid, don't think about your existing audience and how you might turn them off. Especially don't think about the people in your network, maybe there are certain friends or colleagues or family members or acquaintances that you're afraid to turn off. Don't think about them. Think instead of the millions of potential audience members that you have and as somebody who's been making content now for consistently for four years, I have more than 400 videos, these kinds of videos now, I will tell you that the majority of the people, the vast majority of the people who are going to discover you and love you for your content are people you don't even know yet. Really. So again, that's why it's important to think about the potential audience rather than to be afraid of the current circle of people around you. They might not like my thing. Don't think about them. Think about the potential audience. Let me just give you a quick example. Even if you just think about Facebook alone. I was just searching on this before this video and if you wanted to reach just English speaking audiences, if you're watching this video, you probably speak English. If you want to reach English speaking audiences just in the United States alone, that's 200 million people you could reach through Facebook, especially through Facebook ads, $20 on Facebook ads will allow you to reach a thousand people on average. Sometimes it's 10, sometimes it's 30, but on average in my experience, it's about somewhere around $20 per thousand people reached targeted people reached people who are more likely to be interested in your message $20 to reach a thousand people. Now let me keep that going. 200 million out of let's just say out of 100 random English speaking adults in the world and let's just put 100 random English speaking adults in a room. How many of those hundred how many people out of those 100 are going to maybe be interested in your message? Maybe 10 out of 100. Let's be really conservative and say one out of 100 random English speaking adults are going to be interested in your message. So just in the United States alone, that's 2 million people. And if you expand that out to the rest of the world, English speaking, that's 500 million English speaking adults in the world, 5 million of them are possibly interested in your message just on Facebook alone. Think about them when you're making your content. You're not trying to please all of them. Out of all of them you will filter towards you the ones who are most interested in your message and in your presence. So don't be afraid. Don't think about your current circle. Think about the potential audience that you have who need and want your message.