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Adam Lashinsky: Inside Apple (clip) (2/15/12)

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Published on Mar 14, 2012

Adam Lashinsky: Inside Apple

Inside Apple: How America's Most Admired and Secretive Company Really Works

Adam Lashinsky, Senior Editor at Large, Fortune
Jessica Vascellaro, Senior Technology Reporter, The Wall Street Journal - Moderator

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then Lashinsky provides readers with a golden ticket to step inside. In a 2008 Fortune cover story entitled, "The Genius Behind Steve: Could Operations Whiz Tim Cook Run the Company Someday?" he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. Come hear the secret systems, tactics and leadership strategies that allow Apple to churn out hit after hit and inspire a cult-like following for its products as well as predictions for the future in the post-Steve Jobs era.

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