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Published on Mar 30, 2018
Featuring Joel Aranson, Programmatic Deals Manager at Google, and Pete Kim, CEO at MightyHive, this webinar explores how brands can increase reach efficiency by consolidating their ad buys, gain control over exposure and messaging across all parts of the purchase journey, from awareness to purchase (and beyond)and achieve significant end-to-end efficiency savings (time saved) when using Programmatic Guaranteed versus traditional reservations.