 I had also read the book, The E-Meth Revisited by Michael Gerber, right? And it tells the story of a baker, a technician, who becomes a business owner, but she gets trapped in it because that's all she knows how to do. And she never gets out from inside of her business to work on it. And so I came to the realization that I want to be able to architect a business that serves not just our audience, but also us as owners. And so that was a pivotal shift for me. Well, you know, a lot of technicians and craftspeople, they will work 16 hour days. And so as a result, I think that they oftentimes manufacture a bit of a prison for themselves. Does that make sense? Correct me if I'm wrong. What you want to be able to do is to create something that works within your own lifestyle, something that you're creating this as a vehicle to bring you happiness, but not really locking yourself down to the typical fallacy of a restaurant owner working 16 hour days through the holidays and so on and so forth.