 We're off the board with my great friend Dustin Schaefer here again live with the top 10 objections to drinking ketones from the health fitness nutrition industry. We thought we'd have fun with this. Today we are talking about number six, but let me just recap where we've been. You know, we've talked about the resistance to the health fitness nutrition industry. Dustin, I think the reason, I don't know, maybe we're qualified is because we're part of that industry. We've been athletes. We've been skeptics. We've asked all the hard questions. So this is just a collaboration and a combination of everything over the last eight years that I know were questions I had. And today, this was never one of my questions, but I understand where it comes from. So today, the top 10 objections we're doing this late night with David Letterman style to drinking ketones from the health fitness nutrition industry. Number six drum roll is, I don't believe in supplements. You know, this is a drinkable ketone. This is exogenous ketones. When people hear that word exogenous, think exo outside the body. Exogenous ketones that we supplement into body very different than endo internal inside endogenous ketone production. So Dustin, I'll let you kind of run with it and then I'll fill in what's missing. I don't believe in supplements. Oh my goodness. You know, there's probably a phase in my life where I was in that place until I guess I got educated and understood that to me, what's interesting, and I'm not going to say I'll let you talk about this probably, but this is more of a food than anything else anyway. So, but when it comes to supplementation supplementations really is designed to fill a gap that you need. And when we live in a world that we live in today that we're under higher amounts of stress we're under our food isn't what it used to be our diets been jeopardized our health has been jeopardized. We need it's a tool and a support the challenge with supplementation is really what do you use, like how do you use it which one's more important what is the most important I have ideas. I actually got to study under Charles Paul Quinn for many years who taught me and understood the nutraceutical world and supplementation of how it impacts the brain the muscles and how do we use as an enhancement for performance for all areas of life. So I think supplementation is somebody that maybe if you live in the woods in Montana and you have the perfect life and perfect world and you have no stress in your life because stress literally reduces magnesium increases stomach reduces stomach acid so that you're less acidic. It has so many impacts. So if you live in the perfect world maybe you don't need a supplement you know do the key to a diet but for 99.9% of all of us the only way to optimize performance is to use a tool or supplement to get there. Love it and you know what's interesting is and we're talking about exogenous ketones specifically prove it's kind of the category King launched gosh now almost eight years ago there's multiple patents on this product. But it's very different. So when we speak supplement number one. I understand. But I also believe context matters. You know I think there is a perfect world as you mentioned but I also think when we take a very practical approach supplements help people like me and you help so many people because most people don't live in the perfect world. Most people will choose practical over being perfect. So here is loud and clear. You'll never hear us say hey protein powder put protein supplementation is better than real food. That's not at all what we're saying what we're saying is let us help you create the only diet works that works and that is the one someone will do. Now our goal is how do we create a diet that you know let's face it. Not everybody needs to lose fat not everybody wants to gain muscle but we all want to age well and for me that's looking feeling performing good as we go just so happens. What if we can make you an efficient effective fat burn even someone that doesn't have a lot of fat to burn a lot of fat to lose. That might be efficient and effective at being a fat burn. Whether someone believes it or not as we age we compromise muscle maps that's why they're study after study. We need to probably increase our protein intake as we age we always need to at least in my belief and ongoing strength stimulus this doesn't need to join CrossFit or have a gym membership. It just means are you continually telling the brain with a signal from the bicep body that your bicep is necessary needed because if you don't over the course of time your body will lose that muscle it will use that muscle and it will give up that muscle as a source of energy. So all of this to say the reason ketones as a supplement is so different is because it's quantifiable and I want to point this out we're not here to debate protein powders you know there's vegan plant based powders there's way base there's animal base. What we will say is this is quantifiable in the body in the blood within an hour 100% of the time with one serving now Dustin the reason that's important is because now you don't have to take what I say you can prove it hence the name of our company. In other words ketones are an energy molecule you alluded to this it's a caloric molecular unit that has an energy tied to it so it's got a caloric value we all know the big three protein carbs fat technically alcohol could be considered a food nutrient because it's got a caloric value. But ketones have a caloric value so when we drink ketones they show up in the blood at a heightened level and I would argue when you drink this product it's in the body in the blood at a level that matters for the brain. I hear you say all the time and I would agree the heart and the muscle to use so we've just got a product that it creates greater compliance it's a supplement of all supplements. This doesn't replace protein there's plenty of protein supplements and a lot of food options and varieties, but you can't drink ketones outside of supplementation you have to initiate a process called ketogenesis to create this condition called ketosis. And Dustin we found in fact that might have been one of our top 10 objections I'm not a ketogenic person I don't follow a ketogenic diet, even more reason why this is the supplement of all supplements because we can put you in a condition of ketosis without following the complicated ketogenic diet. And here's the data let's say roughly 97% of human existence we've been in a state of ketosis. So for almost all of our lifetime we've been in Dr. Angela Poff said this when somebody asked her is it's okay to be in ketosis all the time she goes that's not the real question the real question is is how long should you be out of ketosis. Interesting. She goes just because the last 100 years we've we've shifted so much away from being in the ketogenic state that she's that's the concern over the last 100 years look at the decline of our health of our countries look at the you know the early onsite conditions and challenges and health problem people have look at weight and mass and obesity going through the roof. And the common denominator to that is the lifestyle choices and not producing ketones is a byproduct of that. So supplementing something to get us back to a primitive status is just unbelievably remarkable. And I'm a huge fan of supplementation but it's done a huge impact for me and partly because I had to get educated to I define who do I listen to. And we work with the top doctors and researchers and formulas and scientists in the world because we want to provide high quality things that we can go to a naturopathic doctor and say hey will you check this out and they're like yeah we can go to NASA scientists and go will you check this out and they go yes this is good stuff. And I would just say this is you know I have a pecking order of of priorities I would say for human existence right because instinctually humans want to survive and reproduce like that's at the end of the that's really our goals. I know you might want to look good you want this but you just your body wants to live and reproduce like that's it's important. So it really comes down to these three major components and then everything else really supplements it is its ketones minerals and amino acids and fat sorry for fatty acids essential fatty acids thing about the protein typically will come along with the fatty acids if consume properly. And so what happens is those are really the essentials you need those to thrive everything else the vitamins and everything else is really situational and they can be fluctuated from one to another pretty often but you can't go long term survival and an optimized human reproduction and longevity without those those four things. So I think supplementing maybe those can be useful if you can't do it in your diet perfectly. Love it. And just to kind of reiterate look this is a quantifiable nutritional supplement. I understand where the debate come in comes in my proteins better in your protein now there's all kinds of research and studies where BCAA is may not be as efficient or effective now they're looking more at essential amino acids and by the way if you're eating a protein rich diet you probably don't need either of those. Nevertheless here's the reality. We have a very significant supplement. It can't be pretty reproduced by other companies. It's exclusive to this company. It's exclusive to us and we believe in this because we've seen just testimony after testimony after testimony. So we encourage you as part of the health and fitness industry ask questions raise eyebrows do your due diligence dive in and see what we have to say. And if we could do a better job quantifying or clarifying what this is as a supplement that stands alone I think in a very crowded space we'd be happy to do that. So any final words Dustin we hope people would like share comment engage we want to be challenged because we were challenged over the last several years one of the reasons we put this top 10 objection list together. Yeah I would just say the last ones is if you really want a true test of this especially from the health and fitness industry and what I did is I listen I'm a one person of many. So I decided I was going to commit to 90 days 90 days was my commitment and then I got people that were not me to do the same thing my sister my mom my aunt just people that were different life. And we got different answers and different perspectives from all those individuals as long as they committed to getting ketones in their system continuously. So I would say hey you don't commit if you're going to try it but always come back to us with more questions and if you have somebody that's that needs this or you think that this brings value to please share it to him and let him let him know that we're here for them. Awesome awesome. So y'all that is today's number six objection I don't believe in supplements go back rewind watch all top 10 we've got five to go thanks so much for tuning in we will see you next time. Cheers y'all.