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Uploaded on Mar 16, 2009
The goal was to create a fun, attention-getting ambient experience on the streets of Chicago for Windex. At the same time,Draftfcb Chicago wanted to prove in a light-hearted way what so many Windex users have learned: Glass is so clean it's invisible. The solution was a guerilla effort utilizing Chicagos renowned Second City improvisational performers and Nothing. The result: thousands of consumers saw nothing and went away thinking only one thing: Glass so clean its invisible. This event was staged over a week during the busiest times of day on Chicagos Michigan Avenue.