 Greetings, this is Gerard Leonhardt from Basel, Switzerland, Futurist, CEO of the Futures Agency, a quick introduction to our event on November 5th in Sao Paulo at the Museum of Sound. This will be a great pleasure to see you there. So here's a couple thoughts of what I'm going to talk about then, and here are the details. I think you can find it on the website at GamesforChange.com.org, rather, I think. But in any case, I hope to see you there. And my work as a Futurist is about foresight, it's not about predictions. So what I'm going to share with you are foresight developed about looking into the topics of my work. They're not actually predictions, and I don't really like the term predictions. I prefer to call this a foresight work, and I hope I can share some foresight with you then. My next book is going to be called From Ego to Ego. And part of the conversation that we're going to have at this event is about this meme from Ego to Ego, becoming a global meme, and this is a good thing. But the topic is kind of difficult, actually, when you think about the ramifications of it. That business, as we know it, is broken, and that we have to reboot how we do stuff, do stuff in a very, very basic way. Global warming, as Al Gore said, it's clearly the biggest market failure in history. And so we have to ask the question, can this problem be solved by free market capitalism, by turbo capitalism, as we call it in America? I live in Switzerland. I spend a lot of time there. So global warming is a big issue, but not only that, but also in media we have the issues. I mean, basically, as John Elkin says in his book, The Zero Now, it's what you can see here, it's a great book I recommend, it has a world of 9 billion people, will demand fundamental different changes in our mindsets and the way we look at stuff. This is the discussion that we're going to have at this event. How can we shift from an ego system, from an economy to an economy? I think this is the crucial question. If you're looking at what's happening with our thought patterns being sort of aligned with industrial things and industrial-era things like perpetual growth and profits, and now all of a sudden the internet and, of course, the environment is forcing us to think of this more of an ecosystem, a connected interdependent system. And this may probably mean the rebooting of capitalism, not in the sense of the alternative, which maybe some people think about socialism, but rebooting capitalism in a sort of natural way of what people call natural capitalism or sustainable capitalism, if that even is feasible. I mean, what we're seeing in Brazil, of course, is that many symptoms of that capitalism rampant also in Brazil, but all over the world, including deforestation and the selling of natural resources. So responsible capitalism, natural capitalism, how do we do this? I think basically business as usual is dead, and that even as the U.N. Secretary-General says, Ban Ki-moon, the old model of economic development and growth is a suicide pact, a global suicide pact. And this has quite clearly become the true of this. David Courton reinforces over it. The S Magazine is basically opposed to the biosphere, and it's a suicide economy. So how do we build a new economy? What is the question? And Tim O'Reilly, as a publisher, has a great example, says, if you take out more than you put in, the ecosystem eventually fails. And this is very true about record labels. As you can see here, that ecosystem is completely dysfunctional. And it's true about oil when you're talking about all companies and what people do with energy resources. I think we're moving from independence to interdependence. There's a great movie I have to watch by Tim and Tiffany Schlein called Connected the Movie. And interdependence means creating an ecosystem that works for all of the parties or it does not work at all. Like, I think YouTube versus MTV shows the example that I'm talking about here, even though YouTube is far from being the perfect interdependent ecosystem at this point. But it's pointing in the right direction as opposed to centralized television. The music business I talked about earlier is just like the energy business. And it's kind of bizarre to see that people are still saying, you know, we're not ready for that shift because, you know, we want to amortize our old investments and, you know, we want to keep people, have people buying CDs or downloads or, of course, oil. So we're moving to a biosphere, not a myosphere. And I think this is very true. As you can see in this thing I found Antombla, fortunate I found this. I have no idea where it came from. But obviously people have been thinking about this. A biosphere in technology, in media, in arts and society, not a myosphere. This is a substantial difference. I think pretty much our only way forward is the creation of this biosphere. And to my view, Brazil could take a leadership position in creating a collective and a common approach that we're seeing. I mean, clearly we're going to need new energy ecosystems, new money ecosystems, new media ecosystems, and a new ecosystem for education. That's based on zero cost of distribution that the Internet affords us, but also creating an ecosystem of values. And this is very, very important. You know, look at this long list of what the ego from eco is going to entail. Distributed media, real time, invented anywhere, crowdsourcing, shared, open, hypercollaboration, it's about nodes and not pyramids. I mean, all these things we'll talk about at the event. Obviously we'll be there for two days, just kidding. But the limitations of the industrial age of stuff, they're gone now. I mean, we don't actually need physical product anymore from media. This is very good news for creators, in my view. But of course now we have to think about what it actually means to live in the age of ubiquity, not the age of scarcity as the little fish who's looking for the bait, you know, that is distribution. That is going to radically change. And I think this is so true also for energy. Distributed energy is the way forward. The future of business is a decline in empires and the rise of networks. And that is inevitable. I mean, not just with Facebook, but, you know, all businesses, especially at B2B, for example, LinkedIn is becoming the primary place of hiring now. It's going to be mind boggling the decline of empires and the rise of networks. And that is something I think that we're seeing everywhere, behavior change in mobile technologies, using what's called the personal tracking and the idea of creating a quantified cell and so on. I mean, this is going to be very interesting. Social media isn't enabling us to interconnect this way, especially in Brazil, which is crazy about Twitter. I think number two on Twitter or number one even on Twitter. I think we're sort of on our way to a global brain, finding ways to recycle and activism on social networks and sharing energy information. And as Zuckerberg says, his goal is a more open and connected society will create a stronger economy. But also, I think, emphasis would be on a better economy and a more equal economy. I mean, we're looking at all the stuff that's happening around the world, how people are sharing tools, and we're clearly shifting from this place of where everything was concentrated on profit and growth and industry and industrial to the next level of interconnecting and creating a valuable ecosystem. And this, in my view, could be the role for Brazil in the world, because clearly that's not going to happen in America, as we could see in the current election debates, where climate change isn't even mentioned. I mean, this is appalling, isn't it, in my view? But also in Europe, where we are completely stuck with regulation and with trying to change the system to go forward. Energy revolution will follow the communication revolution, as Jeremy Rifkin says in his great book, Third Industrial Revolution. We're going to see an integrate where we can actually have something like the internet with energy, feeding energy back and forth to each other, generating profit from this. But also, having the users become contributors and participants in this, distributed energy, distributed media, distributed business, that is our future. And it's clearly, as Marshall McLoone says, this could be quite chaotic because being a decentralized world is different, is going to take a lot more energy to organize it and to filter the chaos. So Brazil, I think, has a very special position here. I think Brazil should adopt the motto of Bhutan, which is not about gross domestic or national product, but about gross national happiness. I think this would be a great headline for Brazil to look at this. I mean, they even have a happiness commission in Bhutan. Check out the quote down here. It's quite mind boggling. So bottom line is I think we're going to have a global village. We're going to have a system that's switching to an ecosystem from the ecosystem, or we'll have a global desert, or rather, a global black hole. That is our alternative. It's time to hit this button. So I hope to see you at this event in Sao Paulo on November 5th. And thanks for everyone for putting this together for Gilson Schwartz and everyone else. And it will be a great pleasure to see all of you there. Thanks very much for tuning in.