 Welcome back folks, Dow. Dow Industries right now are down 890. You get the Mazdaq off 219. S&Ps are off 90. I guess today, folks, is Boba Karasik. Boba is the co-owner and CEO of Paradise Advertising. Great to have you on TFNN, Boba. Thank you so much for having me today. So, I was just telling you this story, and folks, okay, the bottom line is that this is a funny story, actually, okay? Because when we had the radio station up in Boston, my neighbor, so this is going back to him. My God, I think it's 1989 or something. My next-door neighbor said, I feel so sorry for you because you don't even realize what you're getting into that no one buys advertising. You have to sell advertising, right? That's right. So, you've been very successful. Paradise Advertising is downtown St. Pete, but you have quite a reach, don't you? We do. We do. We're based in downtown St. Pete. We have staff, luckily with COVID, we've been able to expand our team and have them work remote. So, we have 40 team members and we're growing. We'll be at 45 by the end of the summer. Congratulations. But our headquarters and the lion's share of our team, 80% of our team is in downtown St. Pete, which we've been since 2002, and the rest of our team is scattered throughout the state. That's awesome. So, when clients are looking for something, what are they looking for? I mean, we know that everyone's looking for business, but what exactly are they looking for? Meaning, digital versus touching versus, well, I guess, versus branding versus selling. So, it's all tied in, right? One doesn't really mix without the other. If your brand is broken, you could throw all of the money that you want and you're advertising and it's not going to work. And conversely, you could have a great brand and your strategies or your tactical executions across platform isn't going to work. Clients are looking for solutions. Now, more than ever, they really need to understand what is going to move my business and my needle forward or move my brand forward. And that's what we do. Every client is approached independently and different. Every solution is different. Every opportunity and business challenge is different from every client. And so, you and your team, of course, you've got to get really creative, but it must be kind of cool for all these different clients, meaning for your team as to how you have to think that through in order to get them business. Yes, how we get business. Years ago, even last year, pre-pandemic, you would think, here's the annual plan. Here's how we would look. We would chunk it out in little sprints. Now, we're planning 10 days, 12 days, 14 days at a time. Wow, that's pretty cool. Literally, we're in many, many, many sprints. It's not a marathon. It's made up of 100-meter dash sprints these days. And when folks, like if you took your corporate clients, what is the mix that people just want to do a brand versus really get product sold? Well, it's a great question, but it's always both. If you are not constantly always evolving your brand and innovating your messaging and creating different ways to attract, engage, and motivate your consumers to move your business forward, we're not doing our job. So clients may come in needs versus wants. They might say they need this or they want this, but they really might need this. We're going to make sure that we continue to evolve their brand, make it true and authentic to the consumer, new or existing, and then marry in all of those integrated marketing tactics along the way. You have to do both, always. You know what's pretty cool is that you almost sound like a business consultant. Right now, it's just cool. That's right. It's really cool. Because just the question that I asked you was very naive, basically. Do you know what I mean? Because I understand what you're saying. No, it's really cool, meaning that I could picture even myself coming in and saying, listen, I understand what you're saying, but maybe you should look at this, which is really cool. Yes, we don't look at ourselves as an agency or even a marketing firm. We are truly business growth strategists. Right. We build brands, move businesses forward, and drive bottom lines. And maybe that's why you're growing so much, right? Knock on wood. We have a great team. I stand on the shoulders of so many giants at our team. They're the ones that are the brilliant category experts that do all of the heavy lifting. And how did you get into this business? You know, I actually wasn't into marketing at all until I came back for graduate school at USF and went into their mass communications department. And I had an internship with a gentleman who founded Paradise, oddly enough, at a different agency. And he was the one that just pulled me into the business, got me hooked on being a marketing leader. And all these years later, three and a half, four years ago now we acquired the agency from him. So, you know, I'm passionate about people and I love building community, impacting communities. It's very purpose driven. So my career has been a meandering path to get where I'm at and I wouldn't change a thing. And that's how I think most of us are, which is really cool, because that gives you the experience to be where you are right now. So, when we're looking, are there different, like between finance, between retail, what is, is there a bulkier business that you just spread right out? Great question. About 80% of our clients are in travel, tourism, hospitality, right? So, and that's always, that was how the company was founded. And that's always going to be what we call our bread and butter. Okay, cool. However, because of my network and my husband's network and many of our other, you know, new business opportunities, we're going after, we just, we work in healthcare. We have two healthcare clients, hospital and fertility. We have worked with consumer package goods, retail and other channel marketing opportunities. And, you know, we're just nonprofits. You know, we're just, we're very fortunate that our team, whether we sell tennis shoes, tacos or tourism, it doesn't matter. We, we are applicable and we move brands and businesses forward. Well, you have a great name. And, and I'm not, I'm not saying that just because you're here. I've watched, you know, you know, so folks, you know, in order to stay alive, we got to sell advertising. But I've watched your brand, right? I says, well, how'd they get so big so quick? Because you guys really did, you know what I mean? I understand you bought it off the other guy four years ago. But you still accelerated up. I mean, and it's very tough to do. This is a very tough business. I mean, because you're going against, what, those guys from London, they bought everything. I mean, I get TD Ameritrade, I get Direction. I'm dealing, you're dealing with like companies that have billions of dollars. So you, it's pretty cool, man. We're very, we're very cool. And I also think, you know, running a small business, right? And you think 40 people is not so small. But in the, compared to the big boys, it is, we're more, we're less like a cruise ship, we're more like a cutter. Nice. So we're moving quick. That's good. And we can adapt and change. And there's just, we get from point A to point B pretty quick with our client campaigns. Well, I can patch it. 10 to 12 days to change gears is great. I mean, because I can tell you from dealing with just the larger clients we have, we're talking three months. I mean, we get everything that far ahead. You know what I'm saying? But that's really cool, man. Because that's what it takes. It seems that's what it takes digitally. I mean, things are just like this, right? That's right. And especially in the pandemic, and we're not out of the pandemic, so we're constantly evolving and changing our messaging, the narratives, the strategy, the targeting, the retargeting, all of that. And our team is just, they're smart, they're data-led, research-led. And you follow the data. And as we say, data is dollars, as you know. The data is the big deal. That's right. There's no doubt. That's right. You're getting into the... Well, the travel's coming back. Thank God the travel's coming back, right? Because there are so many people employed in travel. And so many small businesses employed in travel, right? That's right. I mean, there's a huge amount of small businesses that make a good living, whether it's safaris, whether it's, you know, around here in Florida, it's great. I mean, I'm going to Crystal River for the week next week. Do you know what I mean? Good. I mean, it's like... And it's right next to us, folks, okay? And it's totally right next to us. Well, listen, folks, okay? You need some help in advertising. And this would be no matter where you are in the country, really, right? Our clients are all over the country. Totally, okay? Yep. So come over to Paradise... I said Paradise.com. I'm sorry. Paradiseadv.com. ADV. See, I'm going to go to the eye doctor next. It's Paradiseadv.com, okay? Bottom line, you can give Barbara a call. She'll set up her team, get you going, and I can tell you folks from down here, it's the first time I met her, but I watched this company grow, and it really did grow exponentially. Thank you so much. Congratulations. Great community. Appreciate you coming on. Look forward to having you again. Likewise. Thanks for having me. Thank you, Barbara. Thank you so much. Stay right there, folks, so come right back.