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JJTV #128 - Customer Consolidation

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Published on Dec 22, 2010

This week American Airlines announced they were pulling their fares and schedules from Orbitz.

This isn't the first time we've seen this kind of tension with respect to consolidated or aggregated offerings across industries like Music, Entertainment and the like.

Perhaps it's time for us to stop thinking about this from a seller's perspective, but instead from a buyer's viewpoint i.e. a customer centric approach

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