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Published on Nov 26, 2009
Virtual shopping that transforms insights into activation.
Quantify the impact of product assortment, aisle flow, pricing and in-store signage using the industry's leading online virtual shopping technology.
Virtual Shelfset provides a fast and flexible virtual platform for marketers, researchers and category managers seeking proactive shopper marketing and category management solutions that drive improved sales in critical product categories. Compared to traditional testing methods, our virtual solutions let you quickly gather and analyze shopping data, providing unprecedented insights for shopper marketing and category management decision making.
Su Ning Strube, SVP of Technology Solutions at Vision Critical demos how data can be collected and sorted from a virtual shopping click map exercise. The virtual Heat Map shows which in-store messaging and objects are most attractive to customers.