 What is going on guys welcome to a new video so today then I'm going to show you how to pick a winning niche yesterday I uploaded a video on winning products but today is going to be all about the niche so the debate then between niche store versus general store has been going on for quite some time and it will probably continue to go on forever and ever so if you are one of those people then that would prefer to build a niche store then before you commit all that time and all that money to paint a designer whatever it is then you want to make sure that you commit into a niche that actually has potential so in today's video I'm going to show you exactly how to do that I'm just going to be showing you a couple of different research methods and strategies I use and then I'm going to be taking you through the checklist I used as well that I checklist off against every niche that I find and if I get the right answers back then I know that I've got a pretty decent niche on my hands so that being said that's the topic thank you for tuning in I hope you enjoy the video and let's get straight into it what's going on then guys welcome to my computer so let's jump straight into this then picking a winning niche for your Shopify store so just quickly then just a few advantages just in case you still are on the fence between whether you should have a niche store or a general store the main kind of three advantages then to create a niche store number one branding obviously it's easier to build up a brand of one particular type of product and obviously the stronger your brand becomes then the stronger your social media following becomes you'll get a higher customer retention and it kind of funnels down into all the different things as well such as upsells and cross sales which is point number two obviously if you're selling products all within one particular kind of niche then they're all going to be similar and they're all going to appeal to the same kind of customer so somebody coming onto your store then will be more likely to buy more than one product which is obviously a good thing and then point number three is marketing so when it comes to facebook then if again if you've only got kind of one type of customer coming onto your store then the data isn't going to be skewed and every time somebody does come onto your store they're going to be contributing towards that data that facebook is going to use to pick out ideal customers for you and then the second point is no email segments so basically what this means is that every time you gather somebody's email address then they're they're a potential customer so when you have a general store then you're going to have people from all walks of different lives coming onto your store which means you're going to have to segment the your email list out between the different niches on your store so if you get 100 people on your store and you've got five different niches you might only have 20 different people per niche whereas if you've got a niche store then those 100 people coming on they're all for one niche so potentially you've got a better chance a better hit rate every time you market a new product or whenever you set any send an email out then it's going to appeal and apply to a high percentage of your email list if that makes sense so that means that then let's move on to this recommendation which is quite important actually which is choosing a niche that you have a knowledge of for a couple of reasons really number one it'll be easier to pick products because if you're involved in that niche yourself so if it's your hobby or if you own a dog then you'll know because you live in it and spend time in it you'll know what products are good if that makes sense so for example then so for example then I own a dog and I can go into a pet shop looking for a new toy for my dog and I will tell you straight away which ones he will destroy within a minute and which ones he'll destroy within an hour and which ones he just won't be able to destroy and because I own a dog then I have that information I have that knowledge so when it comes to picking dog products I'll know which ones will stand the test of time which ones people will find good quality and which ones essentially will bring people back onto my store which is the ultimate goal the higher your customer attention can be then he absolutely better and then number two choosing interests so for example again then I play golf and when it comes to picking interests within your niche then you want your interests to be specific to people who are already spending money in your niche because obviously we want to target people who are spending money in the niche therefore they're more likely to spend money to spend money on our store so for example then the golf niche if I was to say to you Tiger Woods then probably everybody watching this video knows who Tiger Woods is you might not play golf but you still know who he is so to target him as an interest wouldn't be a very good thing because it might include you even though you don't spend golf spend money within a golf niche but if I was to say Sergio Garcia then you might not know who he is and the chances are the only people who will are people who actually play golf because he's not a well-known golfer if that makes sense and if they're if they play golf then they're obviously spending money within a golf niche and therefore they're more likely to be interested in my product if that makes sense so hopefully you kind of grasp an understanding of what I'm talking about here I'm not going to go into too much detail because that's not what this video is about but any questions at all then obviously just feel free leave a comment down below or reach me on one of my social medias all the links are in the video description so moving on to the main bulk of this video then which is actually how do you choose a niche and there's kind of like three different points here that I like to consider when I'm thinking about what kind of a niche to go into and then at the end I'm just going to take you through my checklist as well these are the questions you need to be asking yourself when you've found a niche and if you get the right answers back then you know you've got a pretty decent niche so number one then if you're thinking about niches try and think of trends and when you come across a niche then obviously the easiest and quickest place to test this is on google trends if you've never used it then make sure you check it out make sure you get to grips with how it works I'll give you a short introduction now just because it is a really powerful tool so I've got a few examples then of niches to show you guys just so you can see what I'm talking about and the number one is shapewear so when you put a search term into google trends it's going to give you all this different information you can select different options you can compare different terms as well and as you can see I've selected worldwide 2004 to present and as you can see there's an upward trend which means this particular search term is getting more and more popular which means it's not a dying out market if this graph was going the other way then it would tell me that it's a dying out market that people are losing interest in this product and you don't want to go into a niche for obvious reasons that's dying out what one a couple of things really that I really love about google trends as well is the extra information it gives you so it gives you the interest by region it gives you the most popular countries and these are countries as long as their countries you can target on facebook which nine times out of ten they will be then obviously it tells you exactly where to start with your facebook targeting another thing it gives you as well is related queries again it's always worth having a search through here because these might they might give you like sub niches or really popular search terms within that niche so as we can see here straight away shapewear dress so it's a really popular query within the shapewear niche so again it's just another line of interest to go down and do your research moving on to number two then which is the heated vest I was speaking to somebody on instagram about this product recently and it just I thought about putting it in this video just because as you can see there's like speed there's like peaks of interest usually around kind of winter time and what I've done is I've left it as worldwide so you can see what kind of countries where it popular is because what you want to do is if you're selling a trending product then you want to make sure that you know exactly when the trending months are and that you actually have products to replace the sales volumes when sales start to dip so for example then heat vest it's not going to sell very well during the summer months for obvious reasons so you want to make sure you've got products to replace that during the summer whereas if you were to sell it in canada which is probably what as it says here the most popular interest most popular region sorry then it's going to sell pretty much all year round so potentially north america and canada is where you would want to sell this product and then at the bottom you've got your related queries as well moving on to a couple more just quickly the posture corrector as you can see the interest over time has just increased dramatically so definitely something to consider and then again you've got your usual information and then you've got this one here which is your environmentally friendly products and what I would do then is if you found something that you were quite interested in I would simply just go and put those search terms into aliexpress which I've done and these are going to give you product ideas so number one was bamboo utensils personally I can see this niche becoming absolutely huge over the next couple of years especially with the big people on a massive hype about plastic at the moment and to create a store that's all about reusable things which is the next thing I want to show you guys I think it's going to be huge if you can create a brand that's around saving the environment and offering everyday alternatives to things like utensils I believe the biggest most popular product on here was the reusable straws then I think you're going to be onto like a pretty big thing if you do it correctly and you brand it correctly and you spend the time and the money to build up the social media following you have a really good message behind your brand and you could even team up with a charity as well and give like an X amount of your profits to a particular charity one thing to do is when you put a niche into aliexpress just make sure you filter by the amount of orders and it's going to give you obviously the products with the most orders so it's going to tell you which products are most popular so in terms of niche ideas that is point number one going back to the second point which is passion so there's one quick little tip I like to do to pretty much kind of find out whether there's an actual passion for this niche or not and it's really easy to do all you do is go on Facebook and you just put in I love that should be in speech marks there get rid of those just put it into Facebook search for it make sure you filter by the actual pages as well and it's going to give you all these pages and it's just going to give you ideas for niche like people obviously look at the followings for the different pages and if a certain page has a massive massive following then it obviously tells you that people love that particular that particular niche or that particular subject or topic whatever it is so just scrolling down from top to bottom I love family Manchester you could maybe sell Manchester related gifts wallpaper I'd probably stay away from that Christmas again 2.3 million so it's obviously huge people obviously love Christmas Christmas themed gifts obviously would pass that point now I love ours so a potential lead to go down there and again you could do the same thing if we just head over to aliexpress for example and if we just aliexpress will actually tell you if you just put ours in here then it gives you all the different search terms and if you just start with the top one so our lingerie and then again filtered by orders it's going to tell you what all the most popular products are within that niche so again there's so many different kind of routes and avenues you can go down what I recommend is just spending a couple of hours literally just diving into different things cross-referencing everything so you could go ahead and put our jewelry into google trends and see what kind of results you get and then finally we'll go through that checklist at the end of the video as well so where were we I love so just a couple more examples for you I love angels 110k like this would work in cats obviously cats is a really passionate niche and like I said if anyone's gone to the point where they were to create a page like this and there's a lot of people that actually like that page as well then it tells you that people obviously are passionate about that niche I love boxes which is awfully a brand a breed of dark so that's if point number two then which is passion the more passion you can find within a niche then they're easy going to find it to actually sell products to that audience and then the third and final point is size so there's a couple of ways you can do this if you just create an ad set within your facebook ad manager and you can put the search terms into the interest and it's just going to give you the size of the audience and as long as it's a significant amount and then you should be pretty good to go so if we just put in here for example dogs and all you do is kind of like highlight it and 383 million which is obviously huge and if you would say compare in different niches and you were to put say I don't know let's put bird watching birds and bird watching size 838 people that seems a bit small to be to be correct but even all these other bird watching pages are like 15, 20,000 people so you can kind of use that as a general guide to see how big a niche is but there's a couple of other ways you can do it as well so google and google adwords so I've got this extension I've got an example here to show you guys so I've just put dog bowl into google and it's going to give me the volume per month which again just tells you kind of the popularity of that product and how many people are actually searching for that particular product and you can do the same with pretty much any product any niche whatever it is so if that is one method that you want to give a go then it's this add on here and it's called keywords everywhere it's 100% free I'm not affiliated whatever it is to be honest I downloaded it for youtube to try and find out the most popular keywords and terms search terms for youtube but it also applies for google as well and it does actually come in handy when doing niche and product research too and then the third and final method I want to show you you will need a google adwords account to use this method but I thoroughly recommend you actually get one even if you just use it for this purpose because it is such a such a good way of finding out pretty much how popular different search terms are and as you can see it gives you different search terms as well so the way I got to here was so if you just click on find new keywords you can put whatever you want in there your niche your product whatever it is as you can see I've already used dog bowl search terms as well so again if we were to just put if we literally just wanted to go into the dog bowl niche we can see it's got an average monthly search volume of 33 000 people the average monthly search is then sorry between 10k and 100k and one thing that does do as well is it gives you a top of bid a top of page bid sorry and a top of page bid and high range it gives you a low range and high range so you can see like how competitive a certain space is so when you're doing your research if you come across a certain term that is just like significantly cheaper than everything else then it then it kind of gives you potentially shows you like an opening in the market but again you'd have to do your own research so that's a final point then I wanted to show you so the final thing then that I wanted to run through with you guys is the checklist because once you've found a niche then what you want to do is ask yourself these questions against every single niche and if you get a yes back for every single question then you can pretty much guarantee you've found yourself a pretty good niche so are others making money yes if other people are making money in it then there should be no reason why you guys can't make money in it as well um a passionate audience again if you've got a passionate audience then it shows that people are interested they've got a strong interest they're already spending money in it so why would they not spend money in it with you um number three can you target on facebook and instagram so obviously just create an ad set go into the detail targeting put your niche or your product in there whatever it is see if you can actually target it and again look for influencers on instagram within your niche and actually see if there are potential influencers that you could do business with um upward trend you can use google trends i've already shown you how to do that just make sure that the graph is going higher and higher and isn't going down um and then perceived value i haven't spoken about this i haven't spoken about this in the video yet but what this basically means is that when you look at a certain product so i know let's take this one here so the bamboo wood kitchen things you want to make sure that the products you're selling has a higher perceived value than what you're buying at or significantly higher so these bamboo wood kitchen spatula things somebody to us they're going to cost us a pound but for somebody who's really passionate about reusable items and not using plastic then they might be willing to pay say five ten pound per spatula if that makes sense you want to make sure that the products you're actually picking just has a higher perceived value and because you're playing on that kind of moral sense of saving the like saving the environment um it's the same thing with cars like environmentally friendly cars electric cars are a lot more expensive than diesel and petrol cars purely because well number one the technology hasn't been as mass produced but people don't mind paying that bit extra if it's for a morally like beneficial or good cause if that makes sense so people will pay more if it's going towards a good cause and saving the environment is something people feel really passionate about so they'll be willing to pay that a bit more if that makes sense and the same for these kind of products as well so the reusable straws so two pound for a pack of four i can easily see somebody paying at least a ten pound maybe fifteen pound for them depending on how you brand them and how you sell them so that means the thing guys that pretty much wraps up the video i apologize for been talking really quickly there's been a lot to get through um and i'm trying to make my videos just a bit shorter um and just more jam packed full of information so that being said if you're still watching i really do appreciate it thank you for tuning in and i'll see you in the next one