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Will the Pursuit of Happiness Make You Happy?

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Published on Jan 6, 2012

Complete video at: http://fora.tv/conference/l2_innovati...

Does the pursuit of happiness actually lead to happiness? Stanford business professor Jennifer Aaker reveals surprising data from two studies that may suggest otherwise.

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A social psychologist and marketer, Jennifer is the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. Her research spans time, money, and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think makes them happy? How can small acts create infectious action, and how can such effects be fueled by social media? Jennifer's work is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media including The Economist, The New York Times, and the Wall Street Journal. Most recently she has co-authored The Dragonfly Effect: Quick Effective Powerful Ways to Harness Social Media for Impact.

L2 Innovation Forum 2011: Module 2

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The Pursuit of Happiness

Jennifer Aaker
Professor, Stanford University's Graduate School of Business

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