 I felt that institutions like this fall in a niche and escape focus. The stockbroking firm is a great example. In these companies, the flow of data is largely mandated by regulations and not really special interests. It's not something that we really even think about. Because of the heavy regulations, they're not really seen in the same light as the social media companies. Although the amount of data that these institutions handle are probably in order of magnitude moving towards their social media.