 A lot of things in the building materials industry are education-based, so you have to have your audience's attention, and you have to teach them something. There's always an education hurdle with a new product that a manufacturer is trying to push, so YouTube is the place where you have your audience's attention. An average view for us on Instagram is probably 10 to 15 seconds, because most videos are only 30 seconds or so. On YouTube, our average watch time on the video that we just posted is almost 10 minutes. There's a huge difference of audience and attention, and if somebody's watching you for 10 minutes and they're choosing to watch you for 10 minutes, that in itself just blows my mind because nobody can pay attention to anything for 10 minutes, let alone me talk about building a deck in a patio, so that's where I think the most value is for the creator, for the partner, for everybody involved. That's the space where I think holds the most opportunity.