Do ordinary people need a brand guru? | Tara Vallente | TEDxWhitehaven





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Published on Apr 8, 2015

Tara's talk will look at how each one of us is a brand in the sense that we all have a story to tell. She’ll talk about how the way we look, what we say and what we do all come together to create an image of who we are. She’ll explore the idea that, as global citizens, we can reach the world through the internet and ask whether we need to be more conscious of our own brand – what makes us stand out or blend in – and what mark we’ll leave upon the world in what is a short lifespan? She’ll probably argue that we’re all extra-ordinary and she’ll wonder what on earth a ‘brand guru’ might be. And because she loves words and stories, she’ll share examples or how ordinary people achieve extraordinary things if they work their story out before they share it with the world.

Tara Vallente loves words. She loves stories. She loves pictures that say a thousand words. She loves films that bring a story to life.
She’s pretty lucky to live in the Lake District and keeps finding great stories to share … in words, in photographs or in film.
A long, long time ago, she was a journalist and wrote stories for newspapers. Some of them were quite good. United Provincial Newspaper thought she was the best Young Journalist in the country and the Commonwealth Press Union sponsored her to go on a busman’s holiday to Sri Lanka. That was quite exciting.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx


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