 Hi everyone, I'm Matt Mayer from Genitech. I'm here to introduce to you our new ATSC 3.0 products. So ATSC 3.0 is a new standard for the US? Yes, new standard for the US. It's an OFDM based modulation that is scalable bit rate-wise so it can support mobile applications as well as fixed-home applications. So this is like over-the-air TV, right? The main over-the-air TV system for the US, Canada and Korea as well. Korea. Yes, and it's actually a hybrid system where there is a base layer that comes through the off-air broadcast portion and There are enhancements available through an internet connection. Those are combined in a hybrid setup box. They're like synchronized somehow. Yes, so the base layer gives you the base video but you can do things like UHD and HDR using that IP connection. And the UHD can also happen over-the-air? Yes. The 4K is 60, H265. Yes, it's a scalable HEVC. Yes, in the base layer you can do over-the-air. And so what is this board you're showing here? Yeah, so this is actually the board that's inside this box. It's an NXP i.MX 8M processor, a Sony tuner, and then we are working with our software partner BitRouter on the ATSC 3.0 stack for that box. So what does BitRouter do? It's specialized in ATSCs? BitRouter has a very long history in doing stacks for off-air modulation. So ATSC also for QAM and now ATSC 3. So until now there's been only ATSC 1 in the US, right? Correct, yes. So skip ATSC 2? Right. So there were some discussions along the way of different technologies to be used and eventually it all just turned into ATSC 3. So it skipped right over ATSC 2. Is ATSC 1 quite popular? TV of the air, like millions of people use it? Yes, so in the era of court-cutting a lot of streaming services aren't able to offer local channels through AT, through their streaming services. They don't have the rights to do that. So a lot of people who are doing court-cutter services are picking up an off-air signal to be able to get their local channels. The service is pretty good in the US, right? You get lots of channels. Yes, definitely, yes. There are usually anywhere from 6 to 10 in most markets, in the major markets there are certainly more, and then on each of those you have a lot of sub-channels that are available. So you can get upwards of 30 to 40 channels through those broadcast signals. It's free. And it's free. In Europe it's more popular, no? That DVBT is like everybody's at milling. Yes, well actually in a lot of our transitioning to DVBT 2 at this point, which is even higher bandwidth, more signals. So what's the difference between DVBT 2 and ATSC 3? That's a great question. Aside from the modulation is obviously different. It is both OFDM-based, but the way it's configured is a little different. And the video standards are a little different as well. OFDM, what does that mean? Orthogonal frequency division multiplexing, it's a way that signals constructed through multiple carriers so that if you lose some of the carriers through multi-path over the RF environment that you're still able to pick up a signal. And this is over the 600 megahertz or something like that, like the white spaces, whether it's the same area as the white spaces. Is it TV spaces? It's the, yes, TV broadcast spectrum, which in the U.S. has been compacted down to about 54 megahertz to 600 megahertz. And so that means it's long distance, everything is covered, even indoors? Yes, and that's part of where the scalable video and the scalable modulation comes in, because you can choose different bit rates. The lower the bit rate, the more robust the signal, the better it is to do for mobile applications. And the HTVC codec is pretty good for even 4K, you can go quite low and it's okay, right? Like Netflix is doing 16 megabits of 4K. Yes, and that's actually one of the advantages with the hybrid system, so you can do something with the base rate through broadcast, but you can also add to that and make an enhancement using the IP connection if you have a hybrid setup box. For example, in this box right here, you can go over the error, or you can connect an Ethernet, boom, over on the Wi-Fi, and then it might increase the quality. Right, exactly. And it's just no need to be like a super advanced user to know how to use it, and it's automatic. Right, correct. It's the choices that the broadcasters make, the people providing the signals, how they want to provide that to you. So, Giniatec, are you like the first to do this solution? This is like groundbreaking, or is new, is very special, or? Yes, in conjunction with the NXP chipset and the BitRouter software that we're doing, we are one of the first to have this available. So NXP must be really proud of this work, right? Yes, indeed. There's three places you can see this demo here at CES, is our booth BitRouter and NXP's demo outside the central hall. So they're currently eager to do more and more partnerships with Giniatec to get more stuff working. Yes, absolutely. To see what experts in making things work. Yes, we have a whole line of products coming based on NXP processors, so the ATSC 3 is the first of that, but we have a number of single board computers, or embedded SAM modules, so that you can use those, take advantage of those NXP SOCs for other applications. Also, development boards, you do those, right? Yes, absolutely. And what is this small one here? Yeah, so basically what we've also done is, this area right here is the demodulator, the receiver for ATSC 3. We've turned that into a USB stick format that you can use with your PC, and we've also made an embeddable module for that as well. It's just USB, boom, you add ATSC 3 to your PC. Yep. It could potentially work on the formwork of different TV boxes, right? Uh, down the road, yes. This is a PCB in there? Yep. That's the PCB that's here. So a slightly different form factor, but the same function. Did you say something about Sony? Yes, it's got a Sony receiver, is what we're using for ATSC 3. Is this one on the chips, or what is the chips here? Secret. Yes, proprietary. Okay, I'm not gonna reveal too much. And what's, this is some IMX8MM? Yeah, so this is one of the developer boards that we were talking about. So there's an IMX8M, what we call a SAM, or a system on module. So this can be used in a number of applications. You can do your development on this and then add it to whatever carrier board you want for your specific application. Can you pull it off easily? I think so. Sorry. So this is IMX8MM, which is ARM Cortex A53. Right. So it's kind of like an important YouTube for an XP. There's like long-term support and they're eager to get into the industrial and better world, right? Yes, absolutely. This is a great choice for applications that are doing video processing, camera inputs, things like that. And it's great to have not just ATSC 3, but maybe other stuff that Genetic is optimizing. Yes, definitely. So again, specifically this one would be good for video processing applications or artificial intelligence, video recognition. There's a range of applications that require high-end video processing, this would be great for. This is connecting some fast memory here. That's actually a PCIe mini slot, so you can add other interfaces here like a cellular radio. And USB, a bunch of USB. Yep. And this one, so this was the NXP stuff right here. Right, yes. And you have some other solutions at the booth. Should we walk around? Yeah, absolutely. So one of the other main areas we're emphasizing this year are, again, more system-on-module type solutions or single-board computers. So we also have a range of rock-chip-based solutions. This is a 3399. Yes. And one of the interesting features of these is there's a neural network processing available on this one. So it's a very high bandwidth. Things that have high processing power needs, this is a great solution for that. And it's, again, like a SOM solution. Yep, this one's a SOM. So project development can eventually customize the board that goes under. Yeah, definitely. We also have that same chip in a single-board computer form factor. So this is one where that module has already been integrated to a main board. Also 3399 Pro. Yes. So it's dual A72 with quad A53 and a lot of different ports and stuff happening here. Yep. All right. HDMI, ins and outs, USB, Ethernet. With the Genia Tech, you do lots of Qualcomm work also. You have all the Snapdragon 410. Yes. I guess also 610 and 820 and everything. 410 and 820 are the two that we're focusing on. And it's getting lots of traction. Oh, absolutely. The place where we're using a lot of the 410 is in our IoT gateways, which is our other focus here at the show. Let's go over there. Yeah. So this is the IoT corner, right? Yes, this is all of our gateways and modules. So the gateway we were just talking about, the board we were just showing over there, is inside. Sorry, wrong module. Yeah. Maybe your colleague can also help with this part, right? Yes. This one is based on the Qualcomm 410. 410. Yeah. 410 and this one. And this is the lower rail gateway. Yeah. Yes. Do you want to grab the microphone? Yes, absolutely. It's just, if you speak, it's a bit far away. And here's some IoT, what's called it, peripheral sensors and all that stuff. This is the gateway. Yeah. This is Zikibi Gateway. And it's kind of working with different kind of Zikibi device from any kind of different company. Like thousands of different devices supported. Yeah, it's compatible with them. Right. And some new, this is the lower rail gateway. Yeah, this is the lower railway. Some new solutions here also. Do you have implemented NRF Nordic in just this? Yeah, just this one. This is Rodeo. It's like a 10 USB device to be a gateway to connect with Zikibi device. So you can connect every... Zikibi device. Every TV box can use this. Yeah. And then with that you get IoT support. Yeah, that's true. Right. And some, something new there. This one goes 4G. This is the LTE center box. LTE. Support IoT for the low cost. Low cost? Yeah. So it's Qualcomm 8909. Yeah. Low cost. So some places, some people just getting into it with LTE. So they just do LTE for all the internet. Yeah. They don't use ADSL or cable or something. All right. And this is the Android IoT gateway. All right. So it's been a busy, busy show. Interesting things happening. Yes. Absolutely. Sorry. Sorry. No problem. And what's happening in the US market for genetic? Sure. The US market most, again, what we're focusing on is enabling people with embedded modules and also gateway products and sensor products for industrial and commercial applications. So that's really a big part of our business for this year. And I guess this market is, you're being strong with this market. And you have some customers that are kind of impressed with how you get things done. And things work. Yes. Yes, definitely. Especially our partners. So you saw the ATSC 3 box as a partnership with NXP. One thing that I missed over here is a sensor reference platform that we've done with our partners Aero on Semi. And Bosch. So what this is is a worker safety sensor. It's meant to be risk-mounted here. It has positional sensors in it, air quality sensors, humidity, temperature, so that you can keep an eye on your workers who might be in hazardous environments. But basically this also serves as a reference design for all of our IoT products. So you work with Bosch. Yes. Those are the big guys. Yes. So you do everything from small partners to huge. Yes. So again, Aero, Bosch on Semi recognized our expertise. They were happy to bring us on to partner and build this module and do the software for it. And it's working. It's smooth. Yes. Yes, absolutely. All right. And you can... What's running in there? What's happening inside this? Like in terms of hardware. It's like a little sensor microcontroller. Right. There's a Bluetooth microcontroller. There's the DRF. Right. And then the variety of sensors coming from Bosch and on Semi. All right. Cool. All right. Thanks a lot. We'll see you next week. Keep going to be new stuff during the whole year, right? Absolutely. This is just what we're introducing today. So keep an eye on us for... Just the CES. Yes. There's other shows coming up. There's... Digital signage show, NAB. We will be there, Hong Kong fair. Yeah. All right. See you there.