 What if your clients don't use Facebook? Should you still run Facebook ads or Instagram ads? That's a common question I get because I teach a whole Facebook ads course. And here's the thing. You say your clients don't use Facebook because you've checked with one or two clients and they don't seem to use Facebook. But do you know that for a fact for all of your clients or all of your potential clients? Let's actually look at the numbers, all right? So let's take a look at, I'm gonna just share my screen here. And first of all, how many internet users? Okay, so currently, as of July 2020, close to this recording, there are 4.6 billion internet active internet users. How many Facebook users? Almost 3 billion monthly active users on Facebook. So let's run the numbers real quick. That's 2.95 divided by 4.66, right? 2.95 divided by 4.66, what is that? So 63% of all the internet users in the world log into Facebook at least once a month. That's almost two thirds, just about two thirds, all right? And by the way, there's a bunch of people who use Instagram who don't use Facebook. So there's even more in the Instagram, Facebook ecosystem that you can reach with ads. So again, I ask you, how sure are you that most of your potential clients cannot be reached by Facebook or Instagram ads? I would bet, I'm willing to bet that you can more easily reach your potential clients through Facebook and Instagram ads than most other marketing methods that you are being told to use. It's just too easy. It's too easy. I mean, again, almost two thirds of every all internet user. So, and another point that's really important is even if somehow most of your potential clients don't use Facebook or Instagram, the ones who do use Facebook or Instagram who see your ads are going to share your ads, the ones that are relevant with the people who don't use Facebook or Instagram, they'll just send a link to your website. They saw you advertise your content, your website, your blog posts, whatever it is you advertise. The people who see it, find it relevant, find it interesting, will share it with their, you know, mother, father, sister, brother, you know, classmate, friend, neighbor who doesn't use Facebook or Instagram or doesn't use this much. So this is why I tell all of my clients, listen, if you want the most reliable, easy way to reach a lot of people through detail targeting, through the way to be able to like find the right kind of the person who thinks in this way, who has these interests, really the easiest way that I know how is through Facebook and Instagram ads. Well, that's why I teach a whole course about that. So I hope this is helpful and clear some misconception about this question.