 What was that like when Kid Liora came in and? It's fine like you know for I mean we're just treating like people you know if they're nice they're nice Less impressed more involved. Yeah. Hmm. Yeah, so that's what we want like if they're cool I don't get stuck struck with anyone. No, yeah, it's my favorite artist, right? Yeah, big one a two Oh, bro, they're coming to the shop. Holy fuck. Oh You have to put me you have to Can you sign me and I'll get it Welcome to the servo show we have Edward Maradona here. It is his baby's ninth birthday today He has no children though. His baby is cabinet noir a Concept store. Yes. No. Yes. Yes idea. It's a concept store That was in the business plan and if I always wanted to create a concept store, not just a regular store There you have it. He is he sounds cooler He is here and yeah, fuck. Hey, Ben been good. Thanks for having me Literally a ninth year birthday. We just I just had a you know a massive conference call with Pima Which is awesome. They want to support us our birthday You know, we're just being talking with our legacy brands Trying to celebrate because next year it's our 10th year anniversary So for us, not here is a big kind of a teaser for ninth for 10th anniversary next year Super excited 2023 and as a Jordan number 23 So good, so what's the legacy brand legacy brands for us It's like brands that they've existed in our store for over five years since the beginning So brands like Pima has been there since day one You know Like they become a family and if you have brands have been there not necessarily since the beginning But they came in midway and they've been supporting us and helped our business since then as well So we considered as a legacy brand like comedy gas on has been huge help for us to open a lot of doors And then we have a lot more other new legacy brands I want to keep maintaining if you think about it's kind of like fine dining restaurant to have the the key ingredients They're super proud of you know the wagyu's always iconic iconic dish the duck breast. Yeah. Yeah, it's a big chair Go back to day one Go back before day one Who are you what the fuck do you do? How do you want everyone you just call me edit and they still do Start of as a as a b-boy. If you don't know what that that is. It's a break dancer or breakers b-boys stands for break boys and that's what I was doing throughout my 20s My graduate high school went straight into university because I had to which study film video and multimedia I had a degree double major So I was doing masters and then I dropped out of master's. I was like I don't want to do post-grad and Just started breaking More traveling around the world trying to figure out what I want to do when you're 18 19 20 21 You don't know what you're doing You know, I didn't want to force myself into getting into a career that I didn't want to pursue so 27 decide I had the opportunity to open the store or had the opportunity to either open the store or get a house What was it like backtracking to 21 when you're you know, you still don't know what to do being from An ethnic background What's that like in that household? Well, we had divorced parents. So mom is very quite liberal She's not a typical Asian mom. She's like, oh shoot here to finish the grief So whatever would you what do you want to do what makes you happy and at the time I was just traveling working at foot like I work in adidas g-star on a part-time casual whilst I was traveling competing Around the world and I like traveling and that's what I would suggest any young persons to do travel, you know and just See the world see the the standards you want to live in because if you're stuck here You don't know what you're doing and you just stuck in this bubble and you start hating Perth, right? We start traveling around the world. You realize alright. I want to do that I want to do that you meet some people new people and your network expanded So that's what I'm my biggest suggestion for young people who just graduate or they don't want to do just start traveling You might even find a passion in traveling you make a living out of traveling. Who knows? But Eddie, how do I make money to make to go traveling only fans travel? Tick-tock to make money on tick-tock I just want me to my friend who's kind of seeing this girl and she makes living off Traveling so she's been on travel the last couple years or something like that. Yeah insane It's an it's an insane hustle for me like I'm still trying to figure out how I can monetize my travels Better like hitting up hotels and shit But I just hate asking and especially because I know a lot of them now are going all these influences They're fucking taking the piss you don't want to ask you want to be asked, right? Oh, that's that's the game, right? So it's like you want to you want to throw the bait, but you don't want to be like Hey, like guys like, you know So you kind of want them to approach you so I'll focus on me and what I'm doing what we're doing as a team as a Brand rather than like asking, you know brands. Hey, we've done that in the beginning We used to ask hey, can we do collaboration? Can we do this and I was so hungry to do that And we get knocked back all the time all the time and now we're like as a brand expanded they're knocking on our door now I'm like, hey, can we do collaboration? I'm like, yeah, sure. You know, if it lines up, then we'll do it Um, but we don't we don't want to Do that anymore and we just want to focus like as soon as the increase of value everyone start start knocking your door Yeah, do you do you listen to the people I said no to your originally? Yeah, yeah for sure. I don't take him too hard. I just think we're not ready And you know like I agree but oh man, maybe we're just too optimistic trying to Get in early and we're just trying to rush it. Yeah, it's always like that same with with anything Same with anything but your life have people always comparing that life to someone else. My god that person's only 21 only made a billion dollars And you're like, oh, no Everyone had a different journey. Thanks daddy. Thanks daddy. Yeah, no some of my should made billion dollars through that one, you know, whatever they were doing only fans Like only fans but not only that like I've seen a lot of young entrepreneurs Inspired me. Yeah, you know, I've seen some Young persons like 20 through whatever and it's like coaching online coaching and helping other people I'm like, oh, he's so young and I wish I can do that. Am I there's a lot more now that it was back then Definitely like information is so accessible now. Thanks to the internet, right? And that's where the kids are like now. They're all on their phones and the parents are like, don't go on their phone I'm like, no go on the phone as long as you're looking for the right things. Yeah Don't fuck around. Yeah. Yeah, that's what I'm trying to like tiktok's good But then you know that you can there's like 99% junk On tiktok. Yeah, yeah entertaining social media is good like anything. Instagram is good, but then you got you got to filter it out Yeah, my my attention hack is how can I give value inside that 99% junk then they realize oh, it's not actually junk So you're in your 20s. You're break dancing. You're traveling You're working at all these different places getting experience getting connections What made you go I'm going to commit to my own thing now Well, when we're 19 or 18 when it started Footlocker, I remember like talking to All our homies like and working for like man, one day we're gonna have our own sneaker store And then out of those people three actually did it And the rest stuck stuck in the company and went all the way to higher top and You know, that's the journey Footlocker, which is awesome. And I'm still close friends with them Um And then after that we just You know, like I just I just let it go. I just didn't really think about it too much until I had this Like I said when I was 26 27 Had the chance to go either by house or investing in a business. So I threw everything into the business um should have asked around for experience and you know, like Advice back then but back then like you got no internet. You can't just go how to start a store Now they started like you google and you can like on youtube People would just tell you how to run a business from scratch to to So 27 that makes you 36 now technically 36. Yeah So and and that's what something I noticed on instagram today about your story You had no idea you're winging it Winging it even now, you know, you know what's funny, right? I thought I was being it and And there was a point in my life where I started going, you know what I had You know what everyone's winging it. You know when I went to that's me Yeah, the big the big boomers when I was when I went to Paris um, I was invited in into this table of Dinner for with like iconic people, you know people from complex magazine hype beats essence idol like these these are experienced people And I was on the table and I had the hype beats and other journalists asking me Hey Eddie, like I've seen you on the show that uh, what do you think the next trend is going to be? And I'm like hype beats asking me this Jeremy, that's why I figure you know, uh, you know what it is everyone's winging it here too Everyone's in fashion week trying to wing it trying to figure out what's happening What's going to be the big trend? That's what I got. All right. No one knows what they're doing We're all in the same boat and I've seen people who's got more experience than me um Struggling to keep the store afloat struggling to keep the brand afloat They don't know what they're doing to get the brand across globally So everyone's on the same journey. I look at Louis Vuitton still trying to figure that out Do you know what I mean? Like look at that. Oh, right. All right, you know, um, Introduced as a creative director, but you see all the big brands doing that So everyone's winging it and in a sense I think I think the most common thing between everyone is the fact that you're actually doing something Hmm, and that's the one percent Trust you got and I think if you're passionate what you're doing and you love what you're doing And it comes across to to your work Um to the products you you're presenting to the products you offering the people Like, you know, I love going back into the analogy of the culinary Industry, right the the chef, you know, the Michelin star chef their journey I look at through you know the beginning first 20 10 20 years That's all struggling trying to figure out trying to find out there Then there's the style their character the individuality until they hit that up. This is what I want to do I'm gonna perfect this I'm gonna master this and then they become well known for that particular thing And I like that, you know people just a lot of these chefs Especially the three star Michelin chef and I really respect and I see that in fashion as well So that's what we want to do. All right, let's you know, we've done experimentation We've learned our foundation. We've learned how to do French cooking But now how can we incorporate that foundation into this? How do we add the icing on the cake the cake being the foundation of it? And then that's what makes a difference the icing on the cake does does Yeah, and that's your own personal icing as well. Yeah, I mean what we're doing is not Unique or not original at all. It's it's been there. I'm just getting it I'm just learning from different brands different people different companies But you're your actual personality. Yeah, we're just putting our own twists our individual like, you know, for example I like certain things. I like hip-hop, you know, I like EDM music. I like party and the festival I like, you know meeting people and I like people from different genres. So it shows in our In our brand. Yeah, and now even our group of people are just so diverse Um, and I like that you know meeting people like with their own story Like, you know yourself. I'm I'll find you like man, very intriguing. What's Ev's doing? Oh, how's how's he got a million followers on tiktok? You know from when I first saw you to now? I'm like, well, there was a gap that I didn't know what's going on between that He's Ev's doing his own, you know, going to the Himalayas came back as Batman kind of thing, you know That's how I see it. I'm like, what one point one million like how how the fuck like you said It is nothing someone's not done before but it's something that I enjoy and I just went all in on And again, I had no strategy. I was winging it And like mr. Beast, right? Yeah, winging it still But he's been doing it for over 10 years And I'm like year number three. I think year number four. I've been into what I like He doesn't chase for money. No, I just want to create content. Yeah, and I love that I'm like, man, if it ever makes money, just give it back or throw it away. See right now I'm working about I'm working on the business skills because the business skills helped me continue creating Yeah, that's what I wish I had when I was younger. It wasn't something learning about profits and losses learning about budgeting learning about cash flow Young all these things that I didn't Wasn't into no, I was like, I'm a creative. I don't want to learn about that But now I was like, hey, if you're a business owner, you need to learn that Yeah, I was a business learn the money if you want to make money you got to be good at money I was very fortunate to learn three years ago just before covid hit about the kind of the matrix in the world, you know Like the take the red pill and escape the rat race How to how to escape the rat race? It's you know, pay yourself first You make you make money to invest the money to make more money. The money makes you money If the money makes you money, you're free. That's it If you the money makes you enough To cover cost of living you're free. You do whatever you want. You play with house money And as long as the banks don't cancel your account, you're sweet So we're going back to you You're now in your 30s But halfway through to be fair. I feel like I'm living my 20s now My 20s, I feel like I'm just doing my teenage hood then right You feel like you're kind of back 10 years right now like every decade And I'm like, all right, cool. I've got four more years before my 40s, which is my adulthood. That's what I think I need to get shit figured out before my 40s. You'll still be technically in your 30s Yeah, that's why I'm still dabbling. You know, we just opened a cafe and now we're dabbling to different businesses Um, I'm looking and you know getting into some getting into liquor getting into billers You know getting into mobile apps nft fashion nft and now we're talking to um our app our ticketing app So if you notice, I'm just like there's like so many things that I'm working on Yeah, I'm still trying to figure out what I want to do in life I want to know what I want to do when I grow up kind of thing What's been your biggest failure so far? But what I'm going to reword it What's been your biggest learning moment so far? Yeah, well, I don't never say failure because to me failure is like a learning curve Maybe I don't know I came close to a lot of a lot of times where I came close to like really killing my business Good cabinet, right cabinet. Yeah, just doing dumb shit. You know like what? Oh, I just wasn't wasn't there like there was a time where I was like, you know Going through breakup and I mom I wasn't mentally there So I had to rely on my staff which and they were like my leadership Right on my number wasn't there's a lead. Yeah, and I was just kind of like Just off into a party life. You know what I mean, which Don't don't get me wrong that party. I remember that got me. I remember that eddy phase. I didn't know you that well In 19 it was like, I remember that time. I was and I still remember those days But I get me right. It's like I love that because like my in my 20s. I didn't party So I start partying in my late 20s the 30s early 30s Um, and I was oh, I try to figure out what the party life is like, you know And that's when I network a lot. That's how to become began networking a lot more Um, so it kind of helped the business too, but I wasn't there So I was just like networking outside, but I wasn't working inside the business, right? I was like, yeah, I do my thing and people see me as a brand But then I wasn't there To make money. So so how did that reflect on the business? Oh horrible and and I always say your business always reflect Your personal life how you what you're dealing with if you're mentally not there if you're feeling upset depressed Anxious wherever you're feeling down the reflection of business it shows. Yeah, um, it's a complete mirror People don't see it. I think most business owners will see that, you know, your personal life reflects on your business Yeah So if you feel like constantly damaging sabotaging your life your business will suffer too Especially if you're like fuck around if you fuck around in in your personal life You tend to fuck around in business Sometimes I'm trying to figure out how like people who live that life. I'm like, how are they still maintaining? How do I Dan bazirian live that life and still maintaining but then again, he also lost a lot of money. So it's kind of like, you know so I don't know I'm a different journey now. So I'm like, all right cool health and fitness and then now I was like focus on the business again now understanding Uh, the minute side of things was like details of how to run a business So now I can like and and I don't have to do all that. I've got teams. I've got people who are really good at that I've got accountants really good at that. So you started delegating. Yes. I you know, I'm building mastermind, right? Like I think the rich book says build a mastermind Don't rely on if you're not a lawyer get a lawyer to understand you're not a count and get a count on understand finances That's right So don't try to do everything yourself build a team build a mastermind and that's what we have We've got teams around the cafe. We've got teams around the store teams around the brand And then teams around the finance teams up. You just these people are my family that really collectively help The essentially the rocket ship that we're flying at the moment. What was the turning point for when you Went and said, okay, uh enough fucking around and partying. I need to Not kill my business here The starting point was when I owe a lot of brands a lot of money because I was like at the time during This is being open, right? Because retail market was flying down rapidly. This is probably 2000 Oh starting 2018 19 maybe earlier than that 2017 retail was already like we're competing against online online was booming and we were in that space properly we're competing against You know, um online giants already spending five million dollars for Um advertising a month a week And then we got what a hundred dollars budget a week to compete against these giants. How do you compete, right? Um, so retail has gone like this to a point where like, all right, we owe this brand money we owe this brand money we owe this brand money because With our business you have to buy stock early beforehand and then you pay it later But then if you're selling a stock you still have invoices to pay within 30 days But then the stock just sitting there. So you're not you're not being able to pay all the stock So what do you do right? So we just have to extend extending so that we get Really shitty and I'm like, oh fuck. What do we do? And that's because like my projection of sales are completely wrong completely um ruined by I guess I'm not blaming the retail market because economy goes up and down But if I looked at it closely, I would have I should have Be more careful of my spending But it's relying on the minus and the minus gone and then now before you know, 10 000 people left The offices because mine is gone Do you know what I mean? So like all these things chain reaction And I'm a big believer in law of traction, right? If you believe like the solution is going to come and it'll come And that's part of reason why we moved to rain square Um And then all these things losing even losing key brands that we didn't want to lose You know, we didn't want we still wanted to work but then they just being Too forceful with things Right. It's hard to do with that um But we have to be upfront. Like this is not we can't do it if you're not supporting us Joe i've been supporting you You know, then we can't continue this relationship at the time. I was trying to maintain the relationship. Yeah But you know, sometimes you just learn how to let let go And and these are key key business and our key brands in our business Joe, I mean, and that's why those brands are not there anymore because they don't our direction changed They want us to go this way and we don't want to and you didn't serve yourself No, we don't want to be dictated by the big brands Especially, you know, like this is the blueprint since get go help us You know me and and and they didn't see it So we have to let them go and and and now actually works better because now our brand's taking over our brands on a projection Where everyone wants to represent? Oh, it's gone higher. It's only above So you you you have cabinet and you have merch your own cabinet merch, but then you also have our race That's a race. Yeah. Our race was my first brand all race. Yeah. Um, I remember that was my first ever purchase Yeah, so it came from the word all races all race and I like that. I'm like, oh, that's stuck on and I changed spelling That was like first brand. I want to bring it back. It has such a cool name Um, and people still wear the stuff and I still see it every now and then man That's Tisha's been there like 10 years. How do you still have it? The quality is so good So a lot for 10 years over 10 years 2009 we started that Um, no, I kept it nice the focus now, you know, like I really want to put because I'm like my ADHD kicks in every time I want to start do this. I want to start doing active wear brand. I want to start doing this and then again I'm like Eddie learned from a mistake. You were spreading yourself too thin focus on these you got a cafe. Awesome Stick with that, you know, we got the brand stick with that store stick with that We've got three things going on. Yeah, and then everything was all the other side projects. I'll make sure it's not going to Uh, what do you call it gonna, um gonna get me out of the thinking about Side track, I guess you know, you're looking at the c cpt model the the the choice The the choice the priority and the time over time choice per every choice priority time cpt So which which choice are you going to make? Is it the prior is it priority or not? and overall How much time does that take? Right, exactly. If you have a top priority thing that's going to take you a lot of time You probably want to smash that out sooner than later. It's like kind of going on the main quest It's like one of my favorite analogies. You need to gamify your life kind of like you're doing real life, right? uh, kind of like you're doing video games, so You're making cabinet you've made cabinet noir and you've Pivoted so many times you had setbacks. You had to move to you had to move to Like this like For me like this is the ideal goal, right? My goal is to have the cabinet noir as the top of the umbrella top of the chain And then the cafe the villa the bar the liquor Whatever i'm doing the brand that all gonna this is going to be an ecosystem under a cabinet or brand Yeah, so if i make the brand is big enough this only going to elevate Yeah, of course, it's going to be like a cash cash printing thing the name is so Like the brand itself so strong that people associated with the brand with and then when I see The name the brand in a different industry for example if we open a bar So and so particular bar by cabinet noir people know. Oh cabinet noir's bar. Yeah, so that's I have a comfort They they association associate and associate with luxury and conceptual, right? Anything that we do has to be luxurious and has a nice concept to it and you're not a piece of shit Yeah, exactly and that helps. Yeah, it helps a lot Well, I don't know like maybe being a piece of shit also helps the brand depends on how you want to sell the brand Yeah, depends on your target audience long term So and that goes back to kind of like the the game of fire theory But like let's say another analogy I like to use is cleaning a room The ultimate goal is to have everything sorted, right? And then if something falls on the floor as long as you identify it earlier you can pick it back up But if you try and try and clean everything at the same time pick up all the rubbish In at the same time pick up all the clothes Sort some shit out move some furniture out if you try and do it all at the same time And this is the ad hd thing You're not going to fucking get anything done not in a not in a hurry, but if you focus on one thing Then everything else systematically comes together like yeah other brands just make me anxious by reminding my room I have like four different rooms full of clothes and shoes Well, that's what Jordan Peterson uses as an analogy. He says clean your room I clean my room very quickly Done, but then there's like so much junk there and I declutter right? I'm like and that's how I kind of want to see my business So like there's so much shit that I need to declutter. Yeah, it's metaphorical. I want to focus on one section first Exactly that section is done. Let's go this section. What is that? What is that for you right now? Right now, it's the brand For us is the brand the brand the clothing brand has such a massive opportunity and potential to go and and we have When we went to Paris Fashion Week, you know, we met clients from Oh my god from countries. I don't even know they stock up brand, but they're wearing it in Paris. My oh man. Like yeah, we stock your brand Um, yeah, yeah, we love it. The whole country loves the brand You know, we had Jay-Z bought our stuff at one of our stock is in New Jersey Tell me about that. You got Jay-Z wearing your threads. Yes. So our agent was a hey, by the way Jay-Z has bought Some of your pieces from our New Jersey stock us. I'm like, what we had a New Jersey stock This I didn't even know my yeah Yeah, there's so and so and Jay-Z walked in and then bought some stuff. I'm like, awesome and you know bought some cab stuff And it's starting to happen, you know, we started seeing like artists celebrities coming in You know, we had sticky fingers came in just wearing bought our stuff that we didn't give them the clothes We just like they just come in bought some stuff You know, and then because they they like the brand and and so on and that's what we want We want people to come in and buy the brand. Yeah, so how do you how do you leverage that? How do you take advantage of that situation? So let's say Jay-Z is on tour and He's wearing your your threads. You can clearly see it. What do you do there? If you were like the things about celebrity placement is its own thing Or I saw like for example brands would Work with stylists and stylists would go. Hey talk to different brass. Hey, we want some pieces When I let the jackets are kind of out there for the next show for so-and-so for Justin Bieber for Jay-Z Whatever so the stylist then come and pick that's how you see celebrities wearing certain thing They don't have they don't usually have to say what they want to wear They the stylist come in with a rack full of clothes from different brands and then by chance the celebrity will pick Sounds like a dream to me. So I don't have to fucking think about it. It's so easy, right? And they get like close to wear every every show to me. I don't really like I don't really I'm not even into that because like you only sit in one show If you get the photo amazing, but the photo will only last like 24 hours and you'll forget about it, right? So you can't really But then I want people to come in and buy our stuff. You know, I want people Yeah, I mean like if if there was an off chance that Jay-Z was wearing your when he wears your stuff and there is a photo Oh, yeah, grab that and go holy shit. Sure. Why not? Why not? Yeah, and you know what? Unless we're not selling the photo or we're not making money out of the photo It's a promotional tool. Yeah, I mean we started getting that a lot where we get promoters um, for example, our home is um Promoters from vault the night in on saturday. Isaac Bailey's a bit They're coming. Hey, um DJs coming want to wear stuff to the show tonight. Hell, yeah Yeah, I mean like we'll support them. Yeah, because I notice you always sometimes have um, you close your store for those people to come in Um, that that's really cool. Yeah managers. Sometimes they contact haze Um, for example, kid Laura wants to come in. Can you shut the door for a couple of hours? Yeah, sure. Hey gunner wants to come in. Can you shut the door for a couple of hours? What was that like when kid Laura came in and it's fine like, you know for I mean We're just treating like people, you know, if they're nice, they're nice less impressed more involved. Yeah Yeah, so that's what we want like if they're cool You know, I don't get starstruck with anyone. No, you can't because then they'll be like, oh, here we go Yeah, maybe if it's kid Cody, I'll be like, oh man, can I get an autograph? Yeah, he's my favorite artist, right? Yeah, a big one or two. Oh, bro. If they're coming to the shop, holy fuck You have to put me you have to Can you sign me and I'll get a tattoo of it? I actually I actually almost did that when I met mark When back in 2013 When I met my blink one or two Thing in there Well, I got the pop vinyls. I might put them in the background, but it doesn't really match the aesthetic. Does it? No, very can I wish I had like a rotating wall that I'm like, all right new aesthetic new aesthetic But when I met the boys in in 2013, obviously travis didn't travel because of fucking his playing stuff Um, understandably It was uh, it was a friday I thought that was still a thing until the announcer tour hang up. So surely he would have been no He said he would give it a go but then last minute he goes. No, fuck it. No, I'm not doing it No, but then they now now that yeah now he's good. He's flying already. Yeah, that's the fucking Kardashian girl Shout out to the therapist So so it's uh 2013 sound wave and I buy every ticket to every city Because I want to see them plus the lineup is insane fucking metallica's on the bill Right. Yeah, so I go to brisbane's the first city and they play on the friday there They have a their own solo gig and I was like, fuck you. I'm going to that as well And then the next night was the I think it was in the same spot anyway in on for soundwave And I was trying to I hired some apartment out and I stayed there But then and this is this is why I got twitter originally I just wanted to follow mark to see what he was saying And he I remember seeing a tweet on the friday morning going hey, I'm in the club in the club and I'm like What the fuck does that mean at 10 o'clock in the morning which club so then I'm like, okay He's having breakfast though in a club in a club Where are the uh people staying and it's normally novetel novetels normally hosts the celebrities back then anyway So I was like, okay. What is the the the breakfast place called at novetel? It was called the club So I was like I went and it was like a five minute walk down the road from where I was staying I got there and then I went straight into the elevator past the reception got upstairs And I'm seeing the breakfast bar, but there's doors there You have to have a key to get in because it's all buffet. It's all access like free breakfast included And there's no one in there except for him and his family and I'm like, holy fuck. There he is I've like I've cracked the code. I found him. I'm my fucking stalker So then I'm like trying to get in I'm like this lady comes out. She's like can I help you? I'm like, hey, I'm just here to see old man over there and she's like you have a key card I was like nah, she's like you need a key card. I'm like, can I just go say hi? She's like you need a key card and I'm like, fuck So went downstairs and then I was like how much for a room and they're like 400 bucks and I'm just like god damn it My fucking teenage Music $400 away I could literally talk to her and speak to him. So I was like fuck it. I got got a room 400 bucks Yeah, I went straight up there with a key card bang went in Said hey, I was wasn't too disruptive, but I was a little bit fanboying And I was like, hey man, you know, I love your shit You know the music showed him the tattoo and he's like great And then I said to him, can we hang out? Oh god, my god, he goes but he goes no, he goes to me. Hey, I'm hanging out with my family at the moment And I'm like, oh, okay cool. Can I just take a picture picture? And he goes, yeah, no worries. Had a photo and then I didn't realize because it all happened so quickly Went downstairs and then I thought about it and I was just like Fuck that was dumb Yeah, but you would do dumb things with like Yeah, I was 21 and I was just like nice enough to say no in a nice way Yeah, and and I got a photo and then I'm sitting downstairs in the lobby because I have a little fucking little mini restaurant down there and then Walk, uh, some uh, one of the the lead singer of offsprings walk past And I'm like, oh Stunner slowly walks towards talking everyone in the middle of the look and in the corner of my eye Standing walking right behind him Tom DeLong And I'm just like, oh Fuck and then straight to him and he's pretty tall guy So I'm like, hey man. How you going? He's like, hey bro. It was it was cool. It was cool And then I got a photo with him as well and Yeah, that was it and then later on I told my mates as a bro Fucking found them come down here. They are here right now And my mates come in we're sitting in the lobby again waiting for them And we were like looking at like in the out of the elevators. Are they coming? Are they coming? Do you have a visual? Do you have a visual? Are they surely going to come out? They're going to come out Before the show and then they came out and we rushed them. We were like, yeah, take a photo I'm got a photo again with them But yeah, didn't complete the set though. No Travis so I need to get the man. I need to get it. You know, it's the it's of the band. I think that's right That's right. But yeah, I was fucking fanboy But what I learned from that was they're just people you gotta be You gotta like I talked to him a little bit, but I was all about, you know flexing the photo That's not the way to go about it. Don't fucking don't have that moment in time with someone that you admire For a photo and then fuck off because that's what like like now being all this famous on tiktok and shit All these kids come up to me. Hey, sir. Can I have a photo? I'm like, yeah, man. What's your name? You know, hey nice to meet you, you know, like let's talk for a little bit and then they take the photo and they fuck off That's a thanks for the photo That's all they want sometimes, you know, because you know what sometimes they go I don't want to interrupt your day too, right? That's true. That's true. I don't want to interrupt your day But it's a transaction. I feel like I'm a whore, you know Well, you know, you're giving them something to remember, which is the photo. It's better than nothing. Hey, look, you can't take a photo But flea flea from red or chili peppers. He doesn't allow that and he's got the same theory He goes, I don't allow for photos. I'd rather have a conversation an interaction something more memorable I mean, yeah photos forever, but I'll remember. I'll forget this. Just give me the fucking photo I'll have my phone seeped up. I'll just have like someone in the background taking a photo of you take having a conversation That's what we did. But yeah, what about you? What's your like like your your most memorable celebrity encounter? I don't know. I met a lot of celebrities and I've done dumb shit in front of them. Come on. Story time, surely Oh man, I can't really say this because drugs involved All right, give me a vanilla one then a vanilla one I have so many back of the um You know back of the stage kind of thing. Yeah Things that I can't disclose No, that's fine. That's fine. It's part of my personal memory But there's moments where I'm like, there's so many moments, you know, we had Diplo in the store and I end up Dance battling the manager on stage while Diplo was playing because he was like, I heard you break. I'm like, I'll break too. All right Let's battle. I'm like, oh, we're battling while Diplo is playing So that was kind of cool Had a moment had a DNM with Reggie Snow in the back where, you know, he wants me to We just smoke weed and just wants me to create this Helping with this brand And then bought me to hermit you and I was super drunk and I said, hey, do you want to dance? I heard you were dancing I'm uh, I'll dance but I never rocked up because I was too power to do anything You know, just so many just back at the stage thing. I'm I never like You get my god, you're so so, you know I've been like this close with Billy and and she was right about all the parents and um, be the Irish Um, was that like a couple weeks ago? No, this was GTM back then. I didn't I didn't know she was here last time Oh, the promotion is just horrible. I'm like, what? I mean, it was a good turnout Well, I heard I heard it was packed. They had to open another show Yeah, obviously it wasn't probably announced on radio and I don't listen to radio anymore I don't know. They must have yeah, I don't know because only the kids know and I'm like the the kids on the radio, right? I mean, I've seen it on on tiktok. I've seen on tiktok. That's probably the best way to do it There's a lot of celebrity encounter, but I just never get Like I'm not that like you said I've treated most people. Yeah, um, you know If you treat him like people they're actually Super nice to you if you don't ban boy, I'm gonna actually treat you like friends If you treat him like friends that treat you like friends. Hey, you want to drink? Yeah, that's it. That's it. Um You know, what was that guy who who was that bolt? Um, not longer. He was super famous Kind of like has an emo look. Uh, what's his name anyways? He was just like next to me like dancing behind dj. He's like, hey, you want to drink? Yeah, let's have a drink You know, let's let's go Um, but the ones are banboying the ones good. That's right. Oh, no. No. No, you know, these people are crazy Yeah, no, no, you definitely need to go past that phase eventually on this. Yeah Oh, I've been this close to bill hadid. She was in the show in paris Um, and we just full of paparazzi. So I was like, I'm not gonna say hi, you know, just let him be Um, yeah, just it's cool if they approach you or their management. I'm more interested in like how tall are they in real life? Because I'm sure I'm uh, she's about my height. No, I'm a bit taller You know, I saw the uh, aria from gamer throne just like literally sitting from I was next to j bulb and sitting on the show Was this that supernova or something? No, this was a paris fashion week I was like literally next to um, j bulb and and his hot girlfriend next to him. Oh, hey, joy Um, but you know, it was really funny because it's you can't like, you know, we see we see them all the time But like like I say between like people they're just super cool, man. Like, you know, yeah No, they respect it. They they appreciate it. And so like I It's weird saying this but I I think it's like you have to be confident in your values too. Like you don't want to lower yourself And you're like around them. Hey look, I'm the same if not, I'm probably just as good as you are Once you start lowering yourself being a fanboy. That's when they go, oh, you know, you're not same level as us You're not gonna hang out with us Um, but if you're kind of hey, look, I'm I'm probably more valuable. I'm good enough of my worth too Yeah, you gotta have value. You gotta bring value to the table. Not just be a cooked out That's the key of socializing, you know, like demonstrate values to higher values Learn that of the book the game how to pick up the pick up artists. That's it Very very helpful book if you just want to learn how to socialize and pick up girls But most I use that for socializing. So, um, wouldn't you you mentioned Paris fashion week before You've been to the Milan one Yeah, I used to do Milan, Paris, um, and Japan. I used to do Japan quite a bit as well Is that the Tokyo one? Tokyo is more like they don't have a fashion week. They have like a fashion month. So they do showing different day for like a month So it's not like a cramped up fashion like Paris fashion We got all the brands showing back to back to back to back. So people will only say they have like seven days Um, Japan is like it was too widely spread. So I don't do Japan often But mainly Paris and I used to do Milan, but Milan was so boring And it's so expensive to do for like three days Yeah, I when I went to Milan I found that Paris was a lot more interesting Yeah, it's sad and everyone goes to Paris and people used to go to new york fashion week But now everyone just focused on on Paris fashion week. Yeah Yeah, so it's not so Paris is the one to go to right Paris the only one to go to the only one to go I think I was not worth going to any other ones unless you want to party with celebrities You go to new york fashion week. Yeah, new york fashion week is known for that Just like partying with celebrities. It's like a celebrity's coming to Paris anyways So it's like, okay. They're in for trading Paris now It's a new thing. I was kind of a common thing now where celebrities walk in the runway now, especially if you see recently Um, just full of celebrities. Yeah. No, for sure. I remember we were there just after Yeah, just after because you were there and um, I saw I saw pictures of um, Kardashian the the the kids kim's kids on the Eiffel Tower Yeah, we were there the same day. Yeah, we didn't go to the Eiffel We didn't go to the top there But I was just like far out and you see the like the background or the people around that had no idea obviously um, they posted it afterwards and they would have recognized them or or whatever but um Yeah, it's crazy how like the fashion industry is like I'm slowly kind of getting into it I wouldn't mind like a like a stylist as well. I'm just waiting for my sister to finish her fashion degree Um on that what are your thoughts about fashion and that needing a fashion degree? What's what would you sit with that because you you didn't get a fashion degree. You got a marketing degree. Nope And again, this is when When I figured out hey, you don't need to study this You just need to put yourself out there in the field, right? Kind of like I learned everything Practically really. Yeah, it's like oh if I want to know oh, how do you do budgeting? Okay, so how'd you So what do you mean by doing this this I would ask people around in the field That's the business side, but what about the actual technical side of fashion itself? I don't know. I don't know. I don't know. I just know what's gonna be trendy So I'm gonna have a thing for like I can predict trend. There's always been my thing um And my crew knows this like man, you predicted that it's gonna be big next, you know Like a couple years ago, and I knew it and people would never like see it Um, how would you predict it? What's your do you have like a key formula or is it sacred? Really, I think just like three things that I see And I'm and I think those same people who are leading the industry would see that as well Things that you see and then things that you hear The songs like the whole lifestyle the whole community the whole society And that's kind of dictate what's going to be trendy um So how do you do that in Australia where everybody fucking dresses the same? You don't look at them when you look at you know on social media the world is so small now. Yeah um And to be honest, I like the Australian fashion I think like when people ask me what's this like if you Create an iconic high fashion or the little key look for Australians What would it be? And I would say Kurt Cobain Right, if you look at Kurt Cobain style. Yeah that punk grunge. I mean I see it that's actually on point right now If you look at think about it if you put Kurt Cobain in free mantle for example, he'll blend in Right who blend right he put him in a festival here blending. Yeah, but no shit though It's just that that white tee those kind of parachute kind of jeans. I don't give a fuck. I'll wear whatever I'll wear foot coat. I'll wear this and I love that. Yeah, I'll put weird glasses on those glasses are so trendy last year This that's Kurt Cobain is the fashion but what's next? What's next? Yeah. Oh, there's a lot of um, right now. Obviously Kanye is a big influence whether you people gonna cancel about it I see him as a massive massive influence You know, I mean I'm like so what with what he's doing with the fashion world and I see he's like he's style Are gonna come into play Yeah, he's got been he's been gap recently. Well, they've been him. Did they've been him? Yeah. Oh, shit. Must have been dry Yeah, well, he said he'd been but it's like he He crossed a lot of things on the contract and and same with adidas and stuff like you know, that's why Big companies they don't you know what if you cross in the line You're gonna they're gonna terminate the contract no matter what? Yeah, no matter who it is But you know what? He's got the money. He's got the power. He can influence people. He's got his own brand He's got his own brand So I don't understand why he should just focus on he did just focus in Yeezy brand without partnering with anyone Um, I think can make more money that way So I see his influence a lot. I think the next Five seven years his style is gonna even be more prominent than ever Especially if you see in the Yeezy gap, but then siaga Silhouettes he's pushing Just really weird kind of, you know, everyone used to mock him for like wearing creating the homeless look Right. It was I mean, it's like the whole Yeezy's based on everyone's wearing a shirt with holes in it Well, that was been a thing for a pump But he kind of created that look that modernized take on that like like a fusion of the two even now It's like I'm looking at the Yeezy season nine. I'm like, wow, okay very interesting um, I don't understand it very much like You know the fashion of star trek or you know, like Star Wars, right? Kim's collection through um, was it Dolce & Gabbana? Fuck I'm gonna get rid of that. Was it Dolce? Yeah, that was actually really good Like and then she came out at the end and heard did you watch that? I was sick Like I've never really paid attention to fashion shows but my sister got me onto it And I was like, oh wow because I was like, oh, I don't know So it seems like she's just like the icon and now I feel like fashion is so accessible and like, you know people Becoming more prominent in everyday's conversations. Yeah back then it's not and that's the thing I want to create in in Australia, right? Like we if you go to Paris we talk about fashion 24-7 how You know try and talk about sports here for example, you know, oh, yes Do you see she watched the game? Do you watch a footy game over there? Oh, do you see the collection from you know, Armani or did you see? Yeah, because that's the the sport there over there, right? So I want to normalize that like how we're talking now about fashion. I mean just that collection. I was amazing I got a question for you about fashion in terms of big boys, right? You see the NBA, right? And you see them walk in to the game and they're all kidder fashion, right? What is it called? They call the tunnel fashion. They walk through the tunnel fashion So that there's this whole all thing. That's that's one whole catwalk for But now I'm like because I haven't done research. So it's good to ask you right here Where the fuck do they get those clothes from? Same thing stylist So like my friend look what brands catered to that size? Oh a lot like for example, if you look at Kaiser Clark our friend's brand mark my Kaiser shout out to my Kaiser He just did a collaboration with NBA. So his brand was probably the most born in in Within the NBA community. Is it like top tier pricing or is it affordable? Yeah t-shirts probably 250 300 Um, so luxury. Yeah, that is my hand fucking t-shirt. Yeah, I mean it's so normal now, you know, like I mean easy gap Balenciaga stuff, it's like I mean, I mean, that's the that's the brand, right? But is there something that is you know warrants the same sort of quality material for a more affordable price for For young Quality is so subjective. I'll spend $800 on a Gucci t-shirt Super nice silky material, but I wash once holds. Yeah, that's shit And then like you can buy a five dollar super high like super Slubby cotton very thick material and it'll last you a long time. But it'll be a cheaper cotton So for you, which one is a better quality a thin soft cotton a silky, but then it'll last long depends on the brand Or Maybe I mean depends on your love for the brand. How loyal are you for me? It's like the price is just trying it's building your emotional attachment to it It is do I mean like if I say hey, this t-shirt is 500 bucks. It's a black t-shirt You don't need to know that but for me I like I would know what I'm wearing but I need quality, right? I need quality. So And I need shit that fits me. So I've got a couple brands. Uh, there's three I can think of We're about this right quality. What about it's a high end It's a super luxury cotton. Say it's a spamer con or sea island con the most expensive con in the world But then it's produced in a sweatshop See that is a high quality But it's produced a sweatshop. So would you regard that as high in quality? Or would you produce that as a fast fashion? You know, so it's kind of like what I say quality is very subjective, right? And you have to kind of really dig into behind the scene before we can judge and you know, like for For a lot of rich people that 800 Gucci t-shirts high quality. Yeah, um, very soft material and you got a nice tag on it But for for me, it's like man, yeah, I paid it and only lost me probably 10 10 wears Yeah, I've got three different brands in in Australia. Um, and They fit me pretty well and I'm doing some collaborations with them. Um But I'm still looking for something different Right. I'm actually being to Paris now and Milan recently They've got they've got some cool outfits, but I know none of them will be fitting me So if you were to style me, where would you recommend surprise? I mean, if you look at buying Balenciaga, for example, you're probably a size medium size medium Yeah, because they run really oversized Once the new styling anyways, and then you go to Celine you won't fit you Louis Vuitton nowadays they make oversized fit so it'll fit you So if you're surprised you're gonna have to look around. Hmm. Um, you just have to kind of like try them Hey, have you got what's the biggest size? Oh, actually, let me put them on up. It fits me All right, it's more about like find what you like and there's a lot of cool brands out there Almost like too many brands out there to choose from it's a good problem to have But yeah, I don't know but then like it's so saturated like what do you pick? I like that t-shirt from that brand, but I like that pants from that brand You know, oh, there's a cheaper version of that t-shirt that I like from this brand You know because that brand looks up to that brand, you know, but you can get cheap alternative that And then yeah, I mean I've I grew up with the sneaker thing. That's how I got to know you and Back at Shaftolane that first Yeezy Part was a pirate blacks. Yeah. Yeah I'll make up the pair Yeah, so, um I remember you were like the only one in Perth with a Yeezy account. How did you snatch that? So long ago, I didn't remember how we got it. I think we had a cool direction and um I don't I think it was yeah, it was very aligned with his style and his kind of Aesthetics, I think that's what out of us will communicate with say they want to put into like top boutique only Like a high-end boutique like luxury boutique They want to position it to And that's why like for me transitioning from sneaker store to a fashion store a luxury fashion store It's a big jump When we're a sneaker store, we couldn't get all these luxury designer store brand because they look down on sneaker stores for some reason So now for us, we had to transition into a luxury designer store to be able to get some luxury fashion And for us it's more interesting selling those kind of thing and that's what we I'm a lot of sneakers, but I've kind of fell out of sneakers because so saturated now Yeah, like when I see kids wearing my shoes. I don't want to wear what 15 year olds wearing 30 I mean don't don't get me wrong, but I'm an adult now. You know like I don't want to wear the same stuff as they do I haven't seen kids wear like I'm wearing pandas right now, but these are high-top og Nike Tongue pandas see bussy like about on a panda and I see I wouldn't wear until next maybe 10 years later And these are my beaters like this is fucked And and people are like what the fuck you do to your pandas? I'm like, dude, I bought these I wore these when you were still in kindergarten. These are my panda loafers. Yeah Same color so I'm like I'm wearing like loafers. I'm wearing boots now Because I feel like you know what I'm gonna like elevate because we grew up Watching the celebrities. That's how we're going to sneakers. Yeah And like basketball grew up watching Gordon's. I'm like and people now buying drawings haven't seen his game Yeah, then I had the same emotional attachment. You just know it's like other celebrities wearing Jordans So that's the emotional attachment to the shoe. Well, we had a different emotional attachment to the shoe Like when we were wearing like some people were in love the penny hard way shoes or you know the up tempo Pippin's right. So like people have association with the issues from the players But now they don't they have association with like Oh those Jordans because of off-white collaboration, for example, that's their association, right? Everyone's going about the travis scots And so that's the new attachment to it It's the it's the new celebrity collaborations and that's where Jordan's pivoted very well because he understood that Very that's why I love what Kanye is doing. He's the new The Kanye era is different to the Jordan era the Yeezy era He single-handedly did that except those fucking foams, man. I don't get it Those you don't get it. But like, you know what you talk about it Like this is what Jeff's I love what Jeff staples said, right? The more people hating so when when Jeff's I was said, look, I normally read the negative comments So the more negative comments I get or they get the more sales they make So when Kanye you have more negative Feedback, it's gonna sell out really quickly because people so like it, you know, you want to Invoke emotions with art with product, you know, if you if you kind of like, uh, that product is meh I'm not gonna I'm not gonna talk about it. But if you hate it, man You talk about oh my god that product and the same time people gonna talk about it And then for you know, hey, you're just promoting the fuck out of that brand out of the product And that's why negative feedback is good. That's why he makes them outrageous. That's all marketing. It's very smart marketing Yeah, and he was any quality is good. I'll call it the duck who Yeezy, you know, which one I'm talking about the webs Oh, yeah, it looks like it's got a fucking tumor on your top. Look at duck feet Phone runners. Those are the ones I was talking about. Yeah, boom runners. I look I look at her and they're so ugly But I know it's gonna create slides. I like the slides. They're very clean. Yeah, I see a lot of knockoff I went to cotton on it had a lot of luck That's that's how you also know you've made it everyone's imitating me All these fakes coming out of the the um the rain boots that he's doing Oh I'm like, wow, that's smart. Yeah, he's smart marketing man marketing You know people hating on it and they think he's a dumb ass and all that but Man, he I love what he's doing like in terms of marketing. I find it funny, right? Because I think it's great great controversy And the next day who he'll release his album. I think it's great It's the same as like back in the days of paris hilton All my life. I grew up thinking what a dumb bitch But it was all back now on the runway. It was all an act And I was like, holy fuck. She fooled me when I was talking about it the whole time I was like, fuck this paris hilton bitch. You know all this stuff and she made a Music album and shit. And I'm just like, are you kidding me? Why is this so famous, right? And then I looked I looked back now and where she is now. I was like, holy shit That's a smart bitch. Maybe she doesn't even know it But then the managers know how to do it, right? Maybe the I'm gonna give her credit I don't think maybe she doesn't know it but like, hey, you know what this we can create Something out of this same thing with With Kanye probably like, oh the publisher or whatever the producer. Oh, I like this. I do need strategists. It's like if you go to tv show The players or the the act on the acts of people involved in the show They don't know what they they're just they're just doing it. But then the producer. Hey, look cut into this Yeah, put at that Give um, you know at that guy's ex in a love island or bachelorette I've been I've interviewed a few of those people and they've given me the spill I wasn't allowed to air it afterwards because they realized they've said too much and it breaches the contrast like there's a Show about it. What is it called? Um, there's not many people know about it Yeah, not many people know about the kids. So based on that produces, you know manipulating that and I feel like the same thing with with brands with Celebrities, they just loop. They're just the pawns of the brand Do the controversial better? That's why podcasts. I think uh working well now because it's authentic It's uncut to to their knowledge, especially video podcasts um Vodcast I could be a thing vodcast New drink. Yeah vodcast, but um, it's it's raw. That's why joe rogan is so successful. It's raw. It's no bullshit It's just they just talk about stuff. Whereas tv show or tv presenters like jimmy kimmel and shit One of my mates said to me. He's a comedian. He's a comedy writer for like big time shows in america and over east He said to me You know all these are pre-planned questions And I was like, what the fuck? He's like, yeah, these interviews they don't just sit down and then just start talking and and it's funny They're good. That's how prompt I go in there. No, no, well sometimes maybe but they actually they actually Uh, like they know what this good. They're gonna be asked so they can practice their response and I'm just like We're just getting high That's what I like. I don't even watch the talkers killer high club. You know podcast. Yeah Do it drink tequila get high. Is that legal to Uh, I don't even know apparently apparently it's coming in in the next couple of years here Italy just became legal and I think thailand has actually this is crazy thailand's thai. There was a vice um an episode on vice on youtube like thai Thai's weed and people getting super high in thailand is like weed's such a huge thing there now Yeah, the the temperature is perfect for that shit Apparently I have no fucking time to check out thailand I guess Well, well, it's a big deal over there because before you'd get You get executed for that shit like barley as well. Yeah, you know same thing I mean for me and again I say this every time someone talks about barley like it's the best thing thailand makes barley look like it's from fucking wish Thailand for me and there's a subjective obviously but thailand is awesome And imagine when weed becomes legal in thailand. Holy shit Do you ever go down bangla road in puquette? That's where the fucking parties happen Bangla road you got you got a Bangkok blow before you. Yeah, but when I was a kid So not when I'm at it. She should do a bank. That's all Yeah, I'm scared that I'm going to come back. I love I love Bali You know, I love Bali because it's kind of like but we're in Bali I stayed in that changu area like everyone else did I went to ubud. Ubud was nice. Yeah, beautiful. Uluwatu is the spot now along the kit a cliff But I don't know that's why I want to I'm so adamant to To do business in in Bali. Maybe like do a cabin or luxury villa villa thing Tell me about tell me about the villa thing and then we'll wrap it up with the uh with the coffee So like I said like cabin or anything any project that we want to do has to have a concept behind it Yeah, so we want to create a luxury villa Cabin or branding you stay there a few days and you get a complimentary row without cabinet or brand You can do whatever you want with the content creation gift pack Right. So um, and we want to just make it so aesthetically pleasing I've seen a lot of like villas that are so aesthetically pleasing. I'm like, I want to stay there It's good for creatives to to be creative in because I'm sick and tired of seeing the same villa So it's like, you know, cool. We And we want to I do want to have five villas or different locations Ubud, Changgu, Paranen, Uluwatu. They all have the different theme. Cabvillas or How would you? Cabin or YLV luxury villa. All right, so LV1 will be like LV who ever told me it's currently typing. Yeah, yeah In every villa would have a theme kind of like Disneyland, you know, like when you go, oh, Disney world You got a Disney resort. Oh, you want to go to the jungle theme Or the water theme Resort, you know, I want to do the same thing with like the luxury but oh, this is the concrete theme Oh, there's the pink house or this is the whatever, right? Yeah Internally so thinking about Bali thinking about resorts thinking about villas. What is your idea of relaxing go? Relaxing for me is going to yelling up my group for like three four days There's the only place in the world that I feel so relaxed stress-free This is what I tell to all my friends man, you know going down south it's like It's like can you imagine toilet full of shit going down south to me just flushing it All right, so now you're ready to come back to work Fill your toilet bowl with more shit And then once you go over full, I'm like, all right, let's go back down south flush the toilet How many how many weeks generally is that before you actually four or five days? Oh before I flush normally around this time before Christmas No, well, do you do it obviously do it more than once a year? How many weeks of grinding and working hard do you to be honest? I'm usually do it around now like october november. I just been last week. I went three days So every other time you're not really fazed to go anywhere. I go to other other countries like for example During winter. I'll go to paris. There's kind of my distress Because paris in summer is nice. Yeah, I would say distress more like Filling with energy reset not reset, but I'm like absorbing the energy of different city Yes, or you get complacent in Perth. I'm kind of like my battery needs charging I go to paris and then down south it's more like, oh, I need to replace my battery or I needed Yeah, yeah, I get you know, I mean, so it's something something different Hmm. It's a different kind of use I guess for my travel and I see my travels like that I go to big city to charge up and I go to down south yelling up or somewhere in nature to Declare a distress and just kind of level my vibration down a bit. I love that. That's good All right. What's the biggest lie you once believed was true? The biggest lie you once believed was true I don't think it was a lie, but I think it was a secret Oh It's I mean like no one really lied to me about anything Okay, everyone telling me the right thing to each other, but for me The biggest thing is like that I learned no dream is big enough and I wish I knew that before All right, because I was trying to humble myself more. Oh, you don't think too big Don't wish too high And you know and for me I wish I learned that the genie will grant you anything you want And the genie being the universe being the law of attraction being what if like if you speak it to your mind Whatever you want in your head and you believe it it will come through somehow. I'm so Motivationally erect right now It's so true. It's crazy like like Like, you know what how many people I asked all right if a genie asks you what are your three wishes Give me 60 seconds now go they can even answer me that You know, I mean like they don't have a wish big enough for them to To us and that's why the life goes around and around about what are your three my three I want a 30 billion dollar empire that I can help the the poor kids You know, I want to have a mansion by the beach with a rooftop garden That's your selfish goal and then your selfless goal is helping kids. What's your third thing? Well Just like so I have I have few dreams. I would feel goals I wouldn't say dreams because like it makes it so I want three Yeah, I was just saying my third one. Okay, so I've got What was the first one? It's like I get 30 billion dollars so I can help the poor and the kids Right. So more like a philanthropic project. Yeah, and then the second one will be building a house and family having all that You know, the third one is just creating a brand So powerful so big enough That we can actually help each other for peace And that's that's for me. It's like a big one, you know, like just connecting everybody through our brand And it just growing our family with that brand Cabin or being that brand being the if you like the Prometheus to a different world, right? I'm bringing I'm trying to bring everybody to a different planet. And that's what for me the cabinet with the ethos and You know, what we're doing is for so you did that the first branch out is the coffee First branch of this coffee And we might get into liquor. How's that going so far the coffee the coffee is going great. You have to try it So we created this blend inspired by sneakers bar So I have sweet tooth. So I hate like bitter coffee So this coffee is designed for people to want to eat chocolate cake or You know sweets after that. That's evil. Yeah, so it had that nutty chocolatey flavor So like a lot of coffee shops in city very much A lot of people like that sort of bitter taste, but I don't I like the coastal coffee taste. So when imagining Um, I envision our coffee like if you have a sip you can just watch the waves and the horizon of the ocean Yeah, yeah, you know because you have that sort of nutty flavor that winter flavor Not the not the mediocre like I want to not the mediocre ones we get on the coast. No disrespect. Sorry guys The coffee is great in australia, but man, there's so much better stuff out there Yeah, for sure. And and you know, and that's what we want. I mean expanding it We're learning more about coffee. I'm learning more about coffee and umbrus is learning more about coffee But your store is now starting to get momentum. Yeah Yeah, so the the cafe is like we're finally getting people It's it's hard to convince people to leave their The local coffee shops, right? Yeah for us. It's like to convince them to offer them. Hey look try a coffee Give it a shot. If you like it keep coming back. I need to do a version two of that video that went viral. Yes. Yes. Yes We still trying to get a sign I can't believe you don't have a sign. Come on. So then you're talking about alcohol. You're talking about tequila Maybe a vodka Yeah, so I do even want to do a tequila brand like having a tequila And I'm a big fan of tequila. So you can see I've got a tequila tattoo here And initially we're gonna go through the process of launching a vodka brand Um, we're doing one with Haver before with Dean Buchanan and so he extracted the Delica from uh, Pinot Noir, which is the concept because cabine or Pinot Noir So the vodka tastes like wine But now we have access to the killer brand. So we we're gonna venture out into that Which I've got meetings with our team and and we'll see we can fulfill it for 2023 And what about what about fragrances if you're wanting to make a cabinet Noir? It's very very hard, but you know, um, funny to say that. What would it smell like in your perfect world? So it'll have some sort of oud oud is my favorite Natural smell and chubros and jasmine also Um, so smell of barley would incense oud or combine Into that muskiness and it'll last a long time. I like having You know a few dabs and then it'll last you for a long time And that's what oud does so you have two dabs oil and I'll get guarantee you girls But I want you to smell really good. I'm so keen. I'm so keen Oh, shit. So what is uh, what is the one thing that you would give advice for for anyone about anything? I Would recommend you try as many things as you can before you stick to one And I would want you to stick to that one thing religiously and passionately and almost to a point where obsessively That one thing you want to perfect your craft if you want to become successful of that Um, this is what I learned from you know, the Michael Jordan the Kobe Bryant You know the the top chefs in the world You know, we see them so passionate of like what they want to do with that one thing to be obsessive focus on that one thing Focus on that goal ill on mass. He's focused on getting people into the mars Do you know what I mean? Be obsessive to a point where you need to be obsessive and you have to believe that that's the direction It's like this is what I say to people like man imagine You want to go somewhere but you like or I'm putting myself or I'm going to go to this address But then you keep changing your address Like if you keep changing your address, you're never going to get to you what you want the destination You need a destination clear get there before you. Ah, I've been there now. It's up into that address You know top another address, but be obsessive before you steer away before you get distracted Um Yeah, that's what I would recommend. I wish I can tell that to myself When I was younger and I'm hey man to focus on this one thing Even if you're not sure about that one thing if you don't know what you're doing just focus on that until you love it And then once you figure out what you want be obsessive to that point. Absolutely. And uh and with that How do we Come about your brand? How do we buy a piece of clothing or coffee? You can come to the shop um And our store is a multi-brown store for now, you know, we want to cater for everybody until I mean slowly we're transitioning into phase three, which is Um, it's expanding our own collection our own cabin or collection because that's at the moment It's just had a huge hype and huge Um Want people want it, you know, people really want it and and what I love about it It's it's like when they wear our stuff, they feel People have that sort of emotional attachment to man. I love wearing this Or I want to buy a cabin or a piece for my 21st birthday. For example, they they treat it as a luxury item And I love that, you know, like oh man, I love you appreciating the product It's not like you're buying t-shirt. I'm I'm done with it and I want to buy a new t-shirt There's my oh, I share this product and every product we put a lot of time into it So then I can tell oh, that's a 2015 collection. That's a 2021 collection I can pinpoint which collection this and I want them to know it too. Like, oh, yeah, I bought this in 2019 Yeah, no, that's a 2019 SS 2019, you know, that's a collection we like So every collection we we're making has a story and that's what we want to communicate with our customers You know, again, this is fine dining attitude, but we're trying to still learning always learning always learning. Yeah, probably learning I remember the cabinet Hoodie you gave me and I took it to Kyrgyzstan I wear a wort on the on the three hour mountain trek on a horse And I was wearing it and I was I got so fucking hot so quickly That was just 570 grams of Japanese cotton you're wearing in the mountains. Oh, dude. It was so warm. Yeah, it was so warm I don't think it definitely matched the the scene, but it definitely stood out But more recently when I took it with me somewhere else in the world Yeah, the everyone's like looking trying to read it and it's cool I love your feedback from people around the world I mean, I wore it to melbourne. I got a discount because I thought I was from Perth and I They thought what I'm wearing is cool. I love that, you know Oh, I was wearing it in New York and someone from Perth recognized it. Hey, you're from Perth And then network there and make new friends You know, that's the sort of stuff that I love hearing back. It's so cool. Yeah, it's just again connecting the people That's what we want with the brand Prometheus That's it. So hit up Eddie's brand cabinet noir. It's in the description and let's see how you handle the next Year before the the big decade 1.0 and also all your expansions And uh, yeah, following a journey Sevo as always, you know, we want to hit 10 million followers by next year. Hopefully I'll be doing other shit before I do that. But yeah, for sure more collab and do a Sevo show cab Fucking one-off shirt that I'll only get to wear, you know But yeah guys, thanks for tuning in as always. Good. Thanks