 I'm with Dr. Pat Verdun at Colgate and she's the chief technology officer and she's got a toothbrush in her hand. What are we talking about today, doctor? I have a great toothbrush in my hand and thanks for stopping by the booth. We love having you. So this toothbrush is one of a kind. We are so excited about it. So most brushers around the world, you know, toothbrushers around the world have two problems. The first is, am I doing a good job? The second is, do I have a problem starting? All right. There's a lot of toothbrushers you'll see here at the CES that solve the first brush, the first problem. Am I doing a good job? Did I get all the areas? How much time did I spend? How much pressure did I use? And they got a nap to show you all that stuff, right? And that's fabulous. We have one too. Terrific. This brush is different. This brush is one of a kind. And what this brush does is solve that second problem, which is, do I have a problem starting? And how it does this, it has a blue light. I'm going to show, oh, it doesn't work. Oh, it's not show. I tend to see a blue light. So there's a blue light here. And that's right. I'm going to describe it for the audio listeners as well. So at the brush end, right below it, right below the head of the brush, is a blue light, is a blue light, very specific blue light that basically lights up the bad bugs in your mouth. And so the bad bugs have a certain type of criteria called porphins, porphins that light up as a result of this particular blue light. Porphins. Porphins, right. Is that a bacteria? So it's part of a bacteria. Bacteria have them in there. And those bad bugs have a lot of it. OK. So as you're brushing, what's so wonderful about this brush is, as you're brushing, this optic sensor engages this little collar, this little light, and it detects plaque and buildup. It turns blue. Right there. Don't we always have, don't we always have plaque and buildup except like 10 minutes after a root planing? Yes, but not that I had one last week. Yeah, exactly. That's I'm sorry you had that. That's a tough one. I know how painful that can be. That's a good four hour fun time. It's horrible. So and so this brush is going to help you, by the way. So you do have plaque buildup. The question is, do you have the bad bugs? OK. Right. And so this this gets rid of the buildup, particularly targets where those bad bugs exert and those bad bugs are responsible for bad breath, gingivitis, periodontal disease, as well as cavities. And so the idea behind this brush is real time. So I get a blue light when it's done, white light. Very accurate. You're saying it starts blue because it found some stuff and you keep going till you get a white light. Turn white. You're ready to move on to the next area. Oh, so you keep pulling it out to look at the light though. You can see it. You can see it kind of out of the periphery there. You can see it, which is so cool. And then the really interesting thing is it's specific to you. So you have plaque where I don't. You brush differently than I do. So we all start at different points and hold the brush differently. This gets rid of all those variabilities. And it says you've cleaned. And you've cleaned specifically for your mouth. And it gets rid of the precursor to most oral care diseases. Wow. So now that's in the head, which means this whole thing is replaceable. Are these like $800 a piece? No. No, so the brush head is replaceable, right? So just like every brush head, the brush head. I mean, is that brush head really expensive because it's got the optics in it? No, I don't know the exact price of the brush head. The overall brush will be about somewhere around $300. The brush heads are kind of a normal price because this is just an optic sensor. It's not that much. It's not a lot of electronics in it. It's got something that are in here. We do have an app where you can go to bed and look at how well you're brushing and all that good stuff. But what we feel is the real breakthrough is this real time feedback. Then it's almost like you think about it like Google Maps versus Waze. OK. You know, so you think about Google Maps will get you there. Waze will get you there a lot better and it'll prevent problems. Right, right. And avoid problems. That's what this is about. This is about preventing problems versus just telling you you did a good job, which is great. But if we can prevent problems, that's what Colgate Palmolive's all about. I like it. I like it. It is very cool. This is a labor of love for me because I think it's going to really get oral care and oral health in the world. You know, taking it up a notch, huh? It's going to actually get a place. I'm really thrilled. So we're obsessed with all of our dental care enough that our children mock us for how much we do for our teeth. So this sounds great to me. What is the product called? OK. It's Plackless Pro. Plackless Pro. Right. And we're in the process of putting it out in the middle of the year. We've been working with Apple for about two or three years. We have our brushes in Apple stores now. This will go into Apple and it'll go to the profession first to get traction with them. And then we'll get it out to consumers. Wow. That sounds fantastic. Well, whatever can save my teeth. And by the way, my friend Joe here forgot to bring toothpaste on travel. Do you have any? I don't. I don't. Colgate booth has no toothpaste. Well, you know, maybe we'll just go down to the Crest booth to get some. No, don't go there. Oh my goodness. That's terrible. We should always have toothpaste in life. I think so. I'm thinking a giveaway here, Pat. I mean, that's what you kept toothpaste for. I know. We need that swag. Oh, it's really great. All right, thanks for the interview. Nice to meet you, Pat. OK, so nice meeting you too. Take care.