 Welcome, everyone. Today is the day, April 22nd, 2022, Earth Day. And we have been planning for today for many months. Today is the day we are launching our multi-author book, Greener Data. And it's more than just a book. We hope it's the beginning of a global movement. A spark started by our data center and communications network industry and further flamed by the business community. Together, we can leave a meaningful legacy to our children, a greener earth that is sustainable for our children to call home. So, how did greener data even come to fruition? Well, absolutely based on need. A recent International Energy Agency report stated that about 2.5% of global energy is consumed by data centers and data networks. And this number expected to quickly rise with global energy used by data centers alone to increase to 8% to 10% by 2030. It's a staggering number and a staggering increase. And as a person who has spent her career promoting data centers and data networks, I do. I feel responsible. I also recognize that I have many smart friends who are each tackling this great challenge in their own companies and in their own countries. Another question became, what if? What if we could break down these silos, our company lines, our country boundaries and instead consider ourselves citizens of earth sharing our approaches for others to seek inspiration and commit to getting greener in their own businesses, facilities and technologies? Out of this question, greener data was born. This book includes insights and real-world examples from 24 industry thought leaders located around the world, from Ireland to Finland to Hong Kong to Middle America. We have circled the world and included nearly every time zone and every layer of our critical network infrastructure to find answers to a complicated question. How can we get our data greener today and together? And to be sure, time is ticking, guys. JSA did a call out for thought leaders to contribute a chapter back in December 2021, short time ago. And we are so honored that in that one month we were able to confirm the roster and our authors have been six weeks to write and refine their chapters, so very timely information. And here it is today, Earth Day. This is now. This is happening now. And now is necessary. Collective action needs to happen now. And action through a multi-prong, inclusive approach, including getting to carbon neutrality, enhancing biodiversity, harnessing the power in people and resource management, leveraging hardware and software integration, investing in sustainable projects, facilities, partners, and ensuring there's universal and impactful measurement and transparency. In short, turning alarming predictions around and into opportunities, positive collective action, and even, as several of our authors cited in their chapters, potential revenue. This is greener data. I am Janie Skada-Kataya, CEO and founder of JSA. My team and I came up with the concept of this book on this timely necessity, and we've been really honored to work with these authors refining their chapters. And of course, with the help of our publishing house, Soul Excellence Publishing, led by our fabulous Kailie O'Keefe. Kailie. Thank you, Jamie, and happy launch day. It's so exciting that greener data is now out in the world. The book is available on Amazon in digital version and print. And I'm really excited to share that all book proceeds will be going to direct relief, Ukraine Relief, an organization that this community of authors has decided is super timely and super worthy to receive proceeds from this movement. So super excited to be here and can't wait for all of you to read this incredible book. Thanks, Kailie. All right, guys. So without further ado, you don't want to hear from us. You want to hear from our fabulous contributing authors of greener data. So let's start with my friend, Phillip Marangela, CMO of Edge Connects. Phillip. Yeah, thanks, Jamie. I mean, I think you summed it up best, right? And as the chief marketing officer at Edge Connects, this is both a personal and a corporate initiative that is near and dear to our hearts and our efforts as a company. And what I think is fantastic about the book that you're doing here is along with all these illustrious colleagues that you have that are authors, we are just a small sample of the thousands in the data center and telecom industry and the hundreds of companies that are all working collaboratively towards a greener data, right? And a greener data infrastructure. And the beauty is there isn't competition, right? We're all in this together. And we all have our unique perspectives. And what we're trying to do here is share those and be very transparent and open and collaborative on how we as a industry, as individuals, as a community can be greener, can be and solve for the challenges that are becoming more critical each and every day. Thank you. So thank you for allowing me to be part of this fantastic endeavor. I really appreciate it. Thank you. We are honored. Kim. Hello. I'm Kim Ganesh, Chief Commercial Officer and co-founder of FICOLO based out of Finland. So we are leading COLO in Finland and the only climate neutral certified COLO in Finland. I think it's great to come together across the globe for this fantastic initiative, this movement and share some of the insights that we had on the way to climate neutrality and our thoughts on going beyond. Because getting to climate neutral is a challenge that we share with many, many data centers. Most data center players nowadays have a vision of becoming climate neutral. Now, we're already there. So we're thinking about the next steps. What do they look like to become carbon negative? The challenges are quite different. Because being carbon negative, you move from minimizing your footprint to kind of maximizing your handprint, which means helping customers, stakeholders to improve. Yeah. Thank you. I love that chapter reference too. Thank you. Vicky. Thanks, Jamie. I think one of the most critical things that we each can do right now is really get an understanding of what our personal impact is on carbon emissions. And when we look at and study data, we really see the potential impact that we have every day just through every interaction we have, whether it's a computer or telephone, it all involves data. And as CEO of the Green Building Initiative, we worked with our chapter to really connect the dots between the tipping point that we're in with environmental social governance and investors being very focused on sustainability, health and wellness and transparency to net zero carbon emissions in the critical state that we're in with trying to get a handle on that and reduce impacts from climate, as well as the intersection with Green Building certification and how data centers can really take steps to sew that all up into one integrated strategy. So I think it's great timing. It's critical timing and truly tipping point for all of us to be focused on this one effort. Brilliant. Well said. Michael. Thanks, Jamie. I really enjoyed being part of this initiative and I'm looking forward to reading everybody else's chapters. I'm the founder and CEO of I Am Data Centers. I Am Data Centers is will be sort of the culmination of my career in the data center industry. We factory build modular data centers employing some very uber efficient means and methods throughout both our products and processes. And then we also want to operate a growing portfolio of our own data centers, primarily for the call location and IT management services. And my chapter included a bit of a laundry list of initiatives that we employ and reasons that I feel like factory building is far superior than traditional types of construction and also initiatives that can be employed for, you know, how to improve the energy efficiency and reduce carbon footprint of Mexican mortar and traditional data centers. But I dealt a little bit into sort of the sense that I had of the interconnectedness of everybody how incredibly interdependent we are and why, you know, this climate initiative is so timely. So absolutely necessary. Gosh. And so I wanted to delve a little bit into these some of the philosophical underpinnings of why I'm doing what I'm doing and why our company is so purpose driven. And even to the extent that we set up the company, we did an automatic carbide of 5% of corporate profits forward to go directly to environmental activism and a number of, you know, local community initiatives that we have as well, just to be better neighbors on the ESG side, so forth and so on. So thanks again for the opportunity. And again, I'm really looking forward to bringing everybody else's chapters. Thanks, Mike. Dean. Thanks, Jamie. My name is Dean Nelson. I'm the chairman and founder of infrastructure masons where professional association uniting the builders of the digital age, literally the people on this call, the authors in this book and hundreds of thousands of people around the world. It's pretty incredible. As I believe everyone knows, the world has grown dependent on digital infrastructure. This call is an example of that. It is part of almost everything in our lives from health and fitness to social media, volunteers and platforms, agriculture and almost every business function on the planet. It supports trillions of transactions and billions worth of commerce every day and it's only growing. My article tries to help us define what the industry is and its size. And the reason is to give us a starting point to measure our progress. If the world's consumption of digital infrastructure is the 2.4% of the global energy draw today with a little over half the world's population online and with the entry into the IoT age, what will that consumption be in the future? What we build, how we power it, how we as people consume it are all important parts of greener data. Embodied carbon must be measured in materials and products so we can drive that down. Carbon emissions must be measured in the power we consume to make that when we move those bits around as green as possible, regardless of where the data is generated or consumed. That demand is driven of course by the use of digital infrastructure by people and machines. Greener data to me means that we are looking at all aspects of the ecosystem and make sure we balance those factors. The digital infrastructure industry must be the stewards of building the right thing, the right way, at the right time to minimize the impact on the planet. Our aspiration is to get to the ultimate greener data which I believe is going to be net zero. So that's where I'm at. Well said, absolutely. Thank you so much, Jean. Mary. Hi, my name is Mary Allen. I'm Chief Content Officer at Insight as a Service. We're a group that has been working, thinking and covering green IT for many, many years. For this chapter, I've worked very closely with Francois Stéret, who's the Chief Industrial Officer at OVH Cloud and the team at OVH. We spent a lot of time in our chapter exploring this idea of the carbon conundrum, and this is for cloud providers in particular. So the kind of acceleration of data use that Dean and others have focused on is potentially good news for the IT, or sorry, the data center industry, but it's not so good from a carbon perspective. So our focus was to talk in very practical terms about what we can do, but how you can actually expand your efforts in your initiatives. So at OVH Cloud, the first area of concern and focus was the facilities, and OVH Cloud developed a pretty revolutionary water cooling system that they've deployed at scale. The next step was to move into the IT infrastructure through better lifecycle management. And finally today, they're really focusing on drawing in a broader community of stakeholders to try and solve some of these challenges. So that includes things like holding and requiring greater accountability from upstream partners, but also providing clients and customers with the kind of information that they need from their data center providers to help them improve their own carbon footprint. So it's really, the chapter is all about broadening the initiatives, expanding the initiatives, and broadening the group of stakeholders that can be aligned in this movement or in this initiative. And that's why we were so happy to be able to work with you, Jamie, because I see the book as really wonderful educational outreach to help us all work harder to help the planet. Thank you, Mary. Well said. Sean. Hi, I'm Sean Farni, director of marketing for Kohler data centers. I'm a self-professed digital nerd who has built and run every part of the data center ecosystem over the last 20 plus years. And I'm happy to be here because I love the space, the amazing engineering involved in all the technology that goes into data centers, and especially the passion of all the brilliant people that we're here with today and will hopefully consume this important book. And I'm honored to participate in this endeavor and inspired by the combined efforts of all of us digital infrastructure doers and influencers to answer this tough sustainability imperative. And finally, I'm really excited along with my Kohler author colleagues to share perspectives on both the revolutionary approaches to data center greener data, radical new technologies like hydrogen fuel cells and grid scale batteries and perhaps even private nuclear someday, as well as the evolutionary approaches to this sustainability imperative using existing reliable technologies and products but continuously evolving them to reduce carbon impact. A great example is alternative fuels like HVO or optimizing operations, green operations, sustainable operations, doing things with the way you run a data center to have a lesser impact or modifying engine technology, for example, to have less testing involved at less load to reduce carbon emissions and fuel consumption. So again, excited to be here and happy to be able to share that perspective with this combined audience. Well said. Thank you, Sean. Patrick. Hey, Jamie, thank you very much and thanks for including me with this group of authors. Really excited to be part of this. You know, I'm with Patrick Gingroso, by the way, with MCFI, Mission Critical Facilities International. We focus a lot on delivering and developing sustainable solutions from microgrids using fuel cells and solar to our data center designs that are pre-engineered and really develop design to shorten the timeframes and reduce carbon footprint and reduce the requirements for building the data center. You know, I've spent a lot of time doing fuel cells having done this back in 2002, 2004 when green wasn't cool. Now it's cool and it's exciting to see it come back, right? But really doing this as part of what you mentioned earlier about leaving something for our kids and are just doing it for when I was with my girls and we did White Princess. And the whole, one of the models that I always remember was when you visit a place, you always want to leave it better than when you found it. And I view that as the world we're visiting today, right? So, you know, my chapters around this is road to sustainability and really talking about what does it mean to be sustainable in the data center, not just energy efficiency and renewables, which is all great, but it's also about our building practices and using vendors and our community around us and ensuring that they're also following the sustainability goals that we're trying to get to. But part of that really is also around, you know, how do we monitor and measure it and how do we, you know, compare it against a standard that we're all agreed to. And right now that really doesn't exist. So how do we do that? How do we be transparent with the data and that how well we're doing against our goals to be sustainable? Well said. Thank you, Patrick. Wes. Hi, Jamie. Thanks for having me. I'm Wes Swenson, CEO of NOVA Data Centers. You know, for me, this is a great opportunity to explain through the written word a little bit about what I think we can do in the industry as data centers. Myself, I choose design and build these data centers and have a responsibility to do the best we can to have the lowest environmental impact from renewable energy to waterless cooling. But I think also the fact that this industry, the internet itself is about 31 years old. I think the opportunity is actually here. I mean, if you think about this in another 100 years, we have a big impact today on the market in environmental impact. I think we can actually be purveyors of change in this industry. And I really look at it as an opportunity to go from best practices to next practices. So, you know, I'm really actually super positive about this book and the different stories. The insights from all of these experts in the industry, it's amazing. So I'm just thrilled to be a part of it. And we're thrilled to have you part of it. Lee. Thank you, Jamie. I'm Lee Kirby chairman and co-founder of salute mission critical. We run data centers worldwide and in that we think that we've got some best practices that are worth sharing because we can make an impact in the data centers we're in, but together we can all make the impact that we need for the climate. So we put those best practices in there. We put the what we think are commercially viable options because they do drive out PNL impact and can be justified in your project budgeting. And they drive out societal change. So if anybody can take what we've shared and learn from it, I think we can do more together. And that's what inspired me in this book was looking in my grandchildren, looking at the group of authors we have here. I think we can have an effect that lives on for generations and just very tickled to be a part of this. Thank you. Couldn't, couldn't appreciate you more Lee. Thank you. Have no. Hello. I'm not having a shadow CEO of several fun and very happy to be part of it. Obviously, I think this is very important. We have always been very interested in, in our environmental impact. We actually got into data centers because it's, it's equivalent to driving your private car and then taking a bus, right? All our customers are sitting in one building. They're much more efficient than the old data closets of the past and the big computer sitting by our legs at the past. And actually the good leg warmers, but we may need to find another solution for this problem. We, in our chapter, we concentrated a lot about the myth of green versus the reality of green. You know that the lip service versus what's real, trying to encourage people to even take smaller steps, but take real steps towards truly getting as green as possible. And we keep looking for these real steps and the ability to make a real impact. And we believe in people. We got this far. We're very far from caves. We know that the stone age didn't end because the world went out of stones. So we believe the carbon age is going to end before we run out of fossil fuels. So here to help. Thank you. Thank you. Nicole. Thanks so much, Jamie. Thanks for including us as part of this book. My co-author is Eric Contag, who's president and trustee of the suboptic foundation. And I'm Nicole Starrasowski and I am the lead researcher at the suboptic foundation and associate professor at NYU. In our chapter, we titled it call for connective thinking and it grows out of a collaboration that Eric and I have been working on for several years. And in this chapter, we talked a lot about the work that we've been doing with the suboptic foundation, which is a charitable organization of the subsea cable industry. And we are deeply invested in a sustainable future for the subsea cable network. The suboptic area is almost a hundred percent of trans-oceanic internet traffic between continents. And we describe in the chapter how it's important to think about sustainability across the value chain from manufacturing to cable landing station development to the recycling of old cables. And one of the things that we kept wondering about as we were writing this chapter is how should we be thinking about sustainability as we build out digital infrastructure for the next generation. And one of the things that we propose in the chapter is that we need to focus not just on building connections for others, but on connective thinking itself, right? To bridge digital infrastructure, thinking to other sectors, other industrial sectors, economies, knowledge domains to learn as much as we can and to share our knowledge. And so for example, while there's been much work on data centers and sustainability, we're still charting these waters for a subsea. And this is in part because subsea is pretty environmentally friendly. They have little effect on the sea floor. They consume relatively little energy, but every part, every, you know, industry needs to do their part to try to be more sustainable. And also we can leverage the less these, the areas that are more sustainable to make the network more sustainable as a whole. So we can take more cables and lay them to strategically place data centers in order to unlock renewable energy resources. And we end our chapter with a call to action where we're calling for industry support and development, forward-looking programs that have sustainability at their core. And we're excited to join all of you in this process. Well said. Thank you, Nicole. Bill. Thank you so much, Jamie. And I'm really excited to be able to contribute to this book and be a part of this wonderful endeavor to create a greener planet for tomorrow. I'm Bill Klayman. I'm the EVP of digital solutions over at this really cool company called Switch. And we believe in green. From the first time, from the first day that we opened the doors for our very first data center, we've always leveraged green and sustainable solutions. Everything from building effluent water pipelines to designing some of the world's largest behind the meter solar and battery arrays. We have switched, built big massive hyperscale data centers, but also make sure that they are environmentally friendly and created on a greener architecture. Now, I know that we are a connected society. We are truly driven by data. Just look at how, how much we're relying on these tools today. But just because data runs the planet doesn't mean it should ruin the planet. And so we get to our chapter powering the fourth industrial revolution. But my story of my chapter actually begins somewhere else. It begins in the country that I was born in Kiev, Ukraine. And we talk about where I started, how I saw human ingenuity in industry creativity. To come to where we are today. And so in my chapter, I discuss some of the amazing endeavors and inventions and things that I've seen in our industry, everything from title turbines to massive solar projects to floating solar panels to nuclear power data centers. This is true human ingenuity and industry creativity. And we talk in this, in this chapter about creating a future that's truly more green where we use our ingenuity and our creativity to actually power a much more sustainable future. So that's what I hope in reading this chapter and in seeing all of these other wonderful contributions that you, you take something away too, have a reflective thought and think about how you can make a small change today to make a bigger impact for a greener future tomorrow. Well said. Well said. Param. Thanks, Jamie. I'm Karim shake, chief technology officer at virtual power systems. I'm also a faculty member at Carnegie Mellon University's integrated innovation Institute. So before joining VPS eight years ago, I was on the IT side, architecting and building software applications and deploying them in data centers without really much insight into what is happening on the facility side. So life is all good. But while I was with VPS, I really got to learn how far colors and facility facilities teams have to go to keep their tenants and IT happy. And the as a result, there's a lot of inefficiencies that have both economic as well as environmental impact. So when I got the opportunity to write a chapter for this book, I wanted to introduce the idea of an autonomous digital infrastructure, which is about software really playing a role in optimizing data center using the idea of software defined power. It's very similar to how it benefited from virtualization or software defined compute many years ago. Right. So my goal is to really explain how ADI maximizes the utilization of the power infrastructure in the data center, while also ensuring that we have full SLA compliance. And there's economic benefit to both tenants and colors. But more importantly, there's a big benefit to the environment because you're able to fully utilize what we have built. So what I really hope out of this chapter is that data center stakeholders that able to align with the calls to action that I mentioned in there. And I'm really looking forward to a strong adoption of software defined power in our industry for the next several years. And it should lead us to more greener data. Well said. Thank you. Brad. Thank you, Jamie. I'm Brad Meisner. I'm responsible for color power systems data center focused products. Our chapter asks industry leaders to challenge some of their assumptions as it pertains to the evolutionary and revolutionary changes occurring in backup power for data centers. We discuss how on site power generation is still the most reliable and lowest carbon footprint option for backing up a data center. With advancements like HVO fuels and revised maintenance plans. We are actually able to achieve near net zero carbon impact with traditional technologies. We also discuss promising future technologies like battery storage and fuel cells, including when they might become viable in the future and what hurdles they're going to need to overcome in order to be viable. It's been an honor to collaborate with so many industry leaders to write and publish this book. It is a start to a long journey that all of us are going to need to continue to collaborate on. But I am really looking forward to it. Very well said. Thank you. Next, Melissa. Thank you, Jamie. I'm Melissa Riali-Ali. I handle digital and content marketing for colors data center team. The rise in data as we all know comes in increased need for reliable backup power sources to keep mission critical applications operating in the event of an inevitable power failure. Kohler is building upon over 100 years of generator technology and trying to lead the way in providing a sustainable backup power option. Our chapter is about the emerging technologies, the latest practices, everything that can be applied to achieve a more sustainable outcome. And I'm both excited and humbled to have contributed to this extremely impressive book alongside so many great leaders in the sector. And I look forward to the continued collaboration as we all try to power a better greener future. And from Asia, we have Bram Singh. Bram. Hi, everyone. I'm Bram Singh, the CEO here at BDX. We are a data center company with facilities in Nanjing, Guangzhou, Hong Kong, Singapore and now Indonesia. Today is Earth Day and I'm so excited about the book coming out, Greener Data, in which our chapter is called Paving the Path Ahead. And I do hope you get to read it because it shows how we have used our automated platforms like 360 View to address some of the issues that have played the carbon trade since its inception with the Kyoto Protocol in 1997. A lot of these issues continue to remain and this chapter of ours shows how we are fighting to address them. So I look forward to you enjoying the book. Thank you. Well said. Thank you. And now, Eric Contag. Hi, my name is Eric Contag. I'm the president and trustee of the Suboptic Foundation. And let me start by saying, thank you, Jamie. What an amazing initiative to pull together industry leaders and write the greener data. You know, our world is going through an exponential growth of data and over the next decade, we're going to see faster speeds. We're going to see 5G, IOTs, potentially the connected car and other technologies that we have not even thought about. All of these require massive amounts of new builds and digital infrastructure. And as we build these systems, we need to think about energy. We need to think what can we do from the design, the construction, the implementation of the operation to operate all these facilities in a greener way. What we want is connective thinking. We need to think about the facilities and services in a very different way than we have thought about before. This is a call of action for you to think about these things and act on these things by looking for greener sources of energy for digital infrastructure, but at the same time to think about how to remade our planet by removing greenhouse gases through sequestration and other technologies using nature-based solutions. What we want is a greener planet for ourselves, our kids, their kids in humanity to live in in the decades and centuries to come. Thank you. And now from Ireland, Gary Connolly. Thank you, Jamie. Gary Connolly is my name and I'm founder of Greener. I'm really delighted to be part of this book. It's such fun. As many of the other authors have already highlighted, it's about a greener data or a data center. Energy is a big part of that story. And many of the other speakers will talk about reusing, replacing of electricity and energy. For me, I want to talk about something that's really important. It's about pollinators. Pollinators are those little bees mostly that buzz around your garden and help to pollinate the flowers. And when one considers that these little bees, of which there are hundreds in the world, are really responsible for over 70% of our crops, then you can realize that if those lads disappear, we have a food source. Usually, they have a lot of professional services people with small offices or large offices working on it. So collectively as a community, both in the community and around the community, if we can just make one small change to the design of those campuses, it can greatly help the pollinators. So what we looked at was we decided in the first place, we were going to do a pollinator plan. We were going to do a pollinator plan with the National Biodiversity Data Center. We asked them what's the real challenge and you'd be surprised. Stop cutting your grass. Imagine that. Just don't cut your grass. That's the first thing you can possibly do. Then when you're building out data centers, maybe take an area of the city and have a pollinator plan for the data center industry and that can be from your campus right the way through as I said earlier to a bee box maybe in an engineer's office and that's where the little bees live. But the health of the bees is a great indication of the health of society because we've got to give of ourselves. So therefore, one of the things that data center suppliers are often told or we hear is you're building a bee box on the top of a hill and we don't know what you're doing. We don't see any containers going in or out. There's no people. It's very austere. It's very like Harry Potter. But actually what we can do with the pollinators is we can reach out into the communities with orchards where we can actually look at the local tidy towns, the local hospices, the local schools and help them to understand what we're doing by actually planting orchards because orchards are one of the first things to flower early in spring and most of these little bees they sleep and hibernate in the winter and they wake up starving. So when they see this pollinator frenzy of a beautiful orchard it's a wonderful thing to see. So I'm delighted to be involved in this greener data book. I'm looking at it from a slightly different angle. I think it's really important that we holistically join all of the dots. We don't build what we can. We replace what we can. We don't build if we don't have to. But I think the bees, the pollinators and biodiversity is a way for us as a data center community to reach into the greater community and make a lasting difference. So Jamie and team, thank you so much. I hope that's been good enough for you. Thank you so much and goodbye. Well said. Appreciate that. Up next, Bruce Lerman. Well, thanks, Jamie. Appreciate being a part of this and I really appreciate you for taking the role in leading this initiative and getting us all together as authors. I think it's going to have a spectacular impact on the way the world sees us as data center operators and IT community. So thank you for that. My name is Bruce Lerman. I'm the founder, CEO for Involta and we are a nationwide hybrid IT service provider services. We have a large enterprise organizations meeting their IT needs. And as many others, we do consume a fair amount of power and seeing that continue to increase as we continue to grow. I am really excited about this project because personally and professionally I have the opportunity to do little pieces every day to help make the world a greener future from the work we do inside our organization to be more energy efficient. You know, there's no silver bullet and I think that that's one thing that we all need to recognize. But there are things that you can do every day to make yourself better and greener and, you know, even personally you have a choice to make whether you put solar on your home or think about how you set your thermostatic and the small things all add up over time. And I can tell you as an organization of Involta, you know, we've seen small decisions over a course of years have a huge impact in the energy consumption and the efficiency we have. And so I'm excited to share those with others and really look forward to hearing feedback so that we can continue to make this world greener. Thank you. Well said. Appreciate that. And thank you for inviting me to be part of this project. That's so important. I'm Raul Martinek. I'm the CEO of Data Bank. Data Bank is a national data center operator and being a data center developer and operator, we consume huge amounts of power on behalf of our customers. And ultimately, you know, I don't see that changing into the future. In fact, you know, probably there'll be a lot more data centers in the future. So I was excited to participate in the greener data project because ultimately we have to figure out as an industry how to become more environmentally friendly. Climate change is a real dynamic in my view. And ultimately our industry needs to find a pathway to be able to still support our customers but to do so in an environmentally friendly way. So in the chapter that we put in the book, you know, we kind of talk about some of the efforts that Data Bank has implemented to reduce our power consumption to make our data centers more efficient and to utilize more greener sources of power. So excited to share that with the wider community and we're supporting our goal from a data bank from a corporate perspective to be 100% carbon neutral by 2030. So thanks again, Jamie, for allowing me to participate and I'm sure the book is going to be a great success. Well said. Appreciate that. Thank you, Jamie, for organizing the greener data book initiative. Hi, I am Bob Painter, President of the Senate. As a data center operator and service provider, we welcome the opportunity to help our customers with their sustainability goals. In my chapter hidden in plain sight, I utilize my team's data center experience and our engineered focused approach to offer our readers simple low cost operational initiatives to help the cause today. Thank you. Well said. Thank you, authors and friends. There you have it viewers, a preview of greener data, not just a book, but a movement. Be part of the change. The paperback and digital versions of the books now available on Amazon. Go ahead and click below. Again, all proceeds of this book launch will benefit direct relief for Ukraine relief charity. After you give it a read, we also want to hear from you. Let us know what you think. Please add your own inspirational actions, your innovations, your suggestions by using hashtag greener data in LinkedIn and Twitter. We really want you to be part of this conversation. Thanks for joining us on our very exciting launch. Hope to see you at ATW this May, where we will toast in person. And until then, from us here at greener data, stay safe, think green, and happy networking.