 Good evening sir and batch mates. Today our team is going to discuss the business plan of Himalaya Triveda, our new product. And we are going to tie up with Himalaya Company, a famous herbal healthcare company. Today is our new product Triveda. As the name itself mentions, it is a mixture of extract of three Ayurvedic plants. And you will come to know what are those plants in the upcoming slides. Next slide. Deadly combination. Here meet our team, Myself K Surya Teja, marketing manager who constantly tries to increase our market reach. And Avinav Gnani, financial manager who constantly put efforts to increase the profitability of the product. And Sharath Patel, our quality control manager who takes care of our customers' health. And Pawan Kalyan, our product developer who is also head of R&D department. Next slide. Beautiful. Sharath. Is like not getting changed Surya. Sharath Sharath, you can continue. Okay, okay, sorry. Good evening everyone. Let me discuss about the mission and vision of Himalaya. Mission statement is to bring wellness and joy to every home in via herbal solution based on the science. So our company is the Himalaya company is based, the Himalaya company's vision is based on to bring the herbal solution based on the science. And mission statement is to establish properties from trust and healthy life by acquiring Himalaya with science based problem solving head to heel brand and nature of wealth. So this is a mission statement. So let me briefly explain the history of Himalaya drug company. It is started in 1930 when Mr. Manal M discovered the Rawalphia serpentena. It is a common name is Indium Snake root which has very good anti-hypertensive properties and he released it in the name of Serpina. It is the world's first anti-hypertensive drug. And in 1955, leave 52 and legendary medication for maintaining the ideal liver capacity. It currently serves, it currently provides the revenue of around 250 crores. And next in the upcoming days Himalaya drug company released septiline, cytosyston, bonison and many more drugs like rhumalia, septiline, and cyston, bonion and rhumalia. And in upcoming the Himalaya drug company also entered pharmaceuticals and personal care, baby care, Himalaya for mom's wellness and animal health. Currently the products are, 500 products are recommended by around 4.5 lakh specialists across the world and appreciated by the lakhs of people. Good evening sir and bachelors. Yes. Good evening sir and bachelors. Before going to product description, I am going to explain about some products of the Himalaya. Till now, Himalaya till now is in business of animal health, baby care, Himalaya for mom's nutrition and personal care. From the year 2021, we are launching our new product Triveda collaboration with Himalaya. Some of the products of Himalaya in the market are ashwagandha, septiline syrup, o roti, oral rinse, quistocates and some others. We are hope our new product Triveda also in the year 2021 will be in the Himalaya group. Next slide, coming to product description. Our product name is Triveda because it is manufactured with the three Ayurvedic medicinal plants. Our new product is the conglomination of these three plants, where the extract of berry vinkel, oil of lemongrass and powder of blue lily tuber under the fixed proportion. If a person is suffering with the hypertension, diabetes, digestive problems, cough and cold joint pains, then this will reduce the impact and it's ultimately heal it. And if a person is not suffering from these diseases, even though the product is consuming by the person, then this will reduce the chance of occurring in the business in the future. Next slide. In this slide, I am going to explain about some medicinal values of these three plants. Coming to lemongrass, it is native to India and is also using some of the health issues like hypertension, diabetes, cough and cold, rheumatoid arthritis and rheumatism. And it is also used as an antiseptic and astringent. And coming to next one, glural lily. Glural lily has been an important herb used in the Indian system of medicine since ancient times. And it is found growing in the western parts of Karnataka, coming to its users. The alkalites which are present in the glural lily such as qualicin and gloriosin are responsible for its medicinal properties. It is used in curing for asthma. And also it is used to treating gout and joint pains. And it has an antibacterial property and it's an antibiotic activity. And it is used in the cancer therapy. Coming to last one, berry vinkel. Berry vinkel has the medicinal values and it is used as a purgative, anti-diabetic, diuretic, anti-malarial drug and anti-dysentric and against kintises also. Coming to its users, alkalites like azimilicin, serpentine and reserpentine are obtained from these plants, used in the controlling of high blood pressure. It is used in the cancer therapy and also used in hypertension and inflammation. Coming next, let's continue by my teammates. Wow. Good job, Pavan Kalyan. Yes. Yeah, Surya. Sharath, are you there? Surya, the slide is visible. Yeah, Sharath. I think he's not able to... I'll take that. I'll take that. So, the drive is... Sharath, I think. Sorry bro, I've muted. I forgot to unmute it. Okay, okay, okay. Go on. The goals and objectives of our product in Himalaya Companies to increase the share of this product to 6% 6% for total revenue generation by increasing the production and distribution and making it available throughout India and making it feasible and effective for all age segments and customers. And the next goal is to make it the most effective herbal medicine through continuous research and development and effective packaging to hold the effectiveness of the medicine and maintain the very good cold chain movement to maintain the effectiveness of the drug and to make it to develop the markets worldwide, to supply it to worldwide and products suitable for local conditions and local climates and the fast movement of the drug from company to foreign customers through... to make it its effect intact. And the last one is maintaining the highest ethical standards like we want to make it a household product, make it provided under the lower cost and make it available to the... even the poorer section in every local area of India. Okay, this slide will be continued by my friends. Coming to present slide, generation of idea. The idea of producing a medicine which could tackle with the five major problems preventing the human society was the main motivation behind starting this project. The five chronic problems are hypertension, diabetes, tuberculosis, digestive disease and cancer. Here in the slide we have some statistical data. It gives how the product is important in the future generation. Like foremost one is diabetes. The government survey found that the total prevalence of diabetes in India is 11.8%. In that, male showed prevalence of diabetes is 11% and females is 13.5%. In that, nearly 40% of now diabetes were diagnosed in 1 to 4 years back while 5.3% of now diabetes cases reported diagnosis within the past one year. And coming to next one, hypertension. Overall country level problems of hypertension among the younger age individuals in India is 13.6%. 13.6% in men and 8.8% in women. And overall problems of hypertension is 11.3%. And also, most of the people are consuming convenience foods. In that convenience foods, over uses of essence and preservatives, it causes detrimental to human, human digestive tract. So minimal uses of essence and preservatives, it does not cause any detrimental to humans. But the over uses of essence and preservatives are causing harm to human digestive tract. That's why half of the human population is suffering from one or other digestive tract diseases in India. And coming to next one, cancer. It is likely to have over 17.3 lakh new cases of cancer. And over 8.8 lakh, that's due to the disease by 2020 with the breast, lung and cervical cancers. Okay. And these diseases are not, these diseases does not see any boundaries of region, country, money or cash. So currently the new product, which will be in tablet or border form, whose daily consumption would reduce the types of occurring of these diseases was one of the important motives of the company. And expectations from Himalaya arises more as this is the first company which was making Ayurvedic drugs in the field of hypertension. But still this is prevalent. And the main reason that we found with our market research was people do not take hypertension as a disease. And also it has some financial insecurity. 1.28% of the people suffering from enlisted disease cannot have money to buy it. So this product is one of the kind in the market as no other Ayurvedic medicine by ever being made with all these five benefits and no side effects. So this effectively bring down our competition and give an edge over other companies. This product will be unique in itself as this will reduce the chances of occurring of aforementioned problems at a minimal price of 93 rupees only. We hope that these prices are affordable for all classes. Next slide. And before we thought of this product we conducted an online market research survey based on one question here and we got these results. 69% of the consumers try new products that are launched in the market and this gives the confidence to come up with a new product. And 51% of the consumers tend towards the new products that are launched by the existing companies. So we thought of tying up with Himalaya rather than for startup company. Because 51% consumers are tending towards the existing companies. And so we come up with Himalaya and then 87% people are aware of the new products because of social media and television. So this helps us in strategizing the marketing. And consumers prefer to use it repeatedly, our new product if there is any positive correlation between the price and quality. So we have to price our product based on our quality. And then 86% of the consumers try the new products because they are keen to try something new. So we have come up with these three plants because there is no product till now. Which has the components of these three products. Three plants. They mean tilblory and lemongrass. So we have come up with these new plants. And then 18 other neighbors or friends. This way we can increase our market. Next slide Sharad. Yeah, how? After we thought of coming up with this product, how to, I mean implement this. First thing is forming, contract forming. Everyone knows about contract forming. Like it is a form of agricultural system where there is a dealings between the buyers that is our company and the farmers who grow these products. And we will specify the quality we are expecting from them. And we also specify the price for which we are buying those products. And then we will mention them the dates on which we want these three crops. And then we will also help them by supplying the inputs required for growing these crops. And then second quality check. We have to check whether our product is satisfying all the norms of WHO and FIO. That is World Health Organization and Food and Agricultural Organization. Our health quality officer Sharad Patel will take care of that. And then processing and tablet mark making, which we will discuss in the next slide. And there are three distribution channels that is traditional online and franchise, which will also be discussed later. Yeah. So moving on to the market analysis. First one what we did, first one we segmented. We segmented in four different kinds. First one was geographic. We found out that in the Northern India as because our product will be launched firstly in India. So Northern India is having more rate of occurring of these disorders and diseases. So our geographic zone or target zone will be Northern India first. And then moving to demographic will be concentrating more on the people who are in the age group of 18 to 52. As because the occurring of these diseases has been seen to the prevalence of 96% in these age groups only. And again, women are having a percentage of occurring of 18.67% which is much more than any other gender. This is trans or male. So our demographic will be mainly towards the female who are having joint problems and again to the age group of 18 to 52. Moving on to the behavioral and psychographic market segmentation. Will be that the people who are having fear like in Corona period people are having a great fear of cough and cold and psycho glasses which will be removed once we are supplying them with this product. As because once modern perfect has said that if you are having a fear then if the market is having a fear then you should tap it and utilize it and utilize the potential that is available. So we will be doing that and again the brand, the brand from Himalaya is in itself that will help us to achieve our target. Next slide. The marketing mix, again the four keys, product price, place and promotion. The product again, the brand is there in Himalaya. The quality will be controlled by Sharath Patel. The uniqueness as because it is coming up with three products and how in the next slides. No side effects are there as because it is completely organic and completely Ayurvedic. Price will be firstly putting a discount on the subscription. Now we will be first moving on, that will be explained in the other marketing sections. I will be giving the subscription to the people of Himalaya card and then three in one margin will be given to the contract farmers. They will be given the free distribution of these products. Place as I have already mentioned it out and promotion that will be covered in the next slide. Marketing strategies. So after a great brainstorming we came out with three marketing strategies. The threshold, the first threshold is college going students. So Himalaya under the name of Triveda will start a college competitions with alluring prices which increase the airtime and visibility of the product. That will be younger generation as was did by Samsung in 2007. The second thing for the launch of advertisements will be offer five common consumers. We are going into the market with the consumers and we will participate with our company and we will make them face. Then again they will be allured by our product and it will be a great marketing strategy. The third one is my India campaign. We are making a team of five doctors and sending it in the 28 states. That will be 60 days tour which will be called as my India campaign and it will be the take up of the rural people with the name tag of Himalaya Triveda. So that we can intercept the rural market also. We are coming to five year plan. Next year by 2021 our first product will be launched in 2021 all over India. By 2022 with the feedback we receive we are going to develop the product under our R&D department. They will be informed regularly the feedback and then by 2023 two more manufacturing units will be established in the nearby areas of production that is near Gujarat. And we will connect trials of mixed farming under the guidance of R&D department like mixed farming of these three crops. If this mixed farming is successful by 2024 we are going to increase our manufacturing area from 50 to 125 international trade of our product. We will start international trade beginning from this year. So coming to the important aspect that is the financial analysis. First one I will be telling you this expenditure that will be done on marketing. We will be spending approximately 27,000 like 50,000 on marketing that will be divided into websites, messaging, then customer relationship management that I have already told about giving subscription to dealers as well as the consumers and email marketing. Online marketing e-commerce we are having 122 outlets all over India which will be converted into permanent e-commerce platform for the people and it will be made available to the people within 2 or 3 days if it is not available to the nearest shopkeeper. After that traditional media we have used the term traditional media as because the newer media, the traditional media are the media person which are coming on the television. So we are going with television and also with newspapers. Newspapers adds a lot of weight. Apart from that advertisements are there. There will be spending 8 lakh rupees. Next the farming. Again lemongrass, periwinkle, globally they are having different planting costs and the maintenance and harvesting costs are also different. So total we came up with the closer of 4 crore, 75 lakh, 25,650. That was the budget and 50 acres of land has been given to all the three crops and that is why we are eager to come on mixed farming as because we want to reduce the cost. Then we want to go internationally by shrinking the consumption. Our production is divided into 3 parts. First one was farming. Second one is processing machinery required. And third one is tablet making. So in processing machinery the three processes are there. First one is steam distillation from where we will be taking out the oil of lemongrass. Second one is macarization from where we will be taking the extract of periwinkle and third one is powdery. Powder of the tuber of glory lily that will be taken out by crushing and milling it. So these are the machinery that are required. Next slide. And the total came out to be 94.58,900. Next tablet making machines. As I told about the third stage that will be tablet making machines. We are coming out with world class product that is there for the people. By the people of the people and from the people. So from the people as because farmers are producing often people as because Himalaya is always about the people. And by the people of the people from the people and it will be produced from the people. So these are the tablet machines from where we will be producing the capability and caliber of Himalaya human resources. And then we will be producing a world class tablet that will come out in the form of Trivita. Next one and total financial expenditure will be 14 crore, 29 lakh, 29,100. Total without one time investment, one time investment that will be done on machinery will be 5 crore, 7 lakhs, 75,600. And the maintenance cost will be 5 lakhs. Next one. Sir, the tablet per packet will be 30 as because we are coming with a subscription of next one. Next one, Sharad. We are coming with a subscription of one month if you are taking it for one month that has been proved by Central Institute of Medicine and Aromatic Dance. What is the collaboration of Food and Agricultural Organization that is the offset of World Health Organization. United Nations has told that if you are consuming this for one month straight then you will be away from 5 diseases that we have already told. So total turnover will be of 6 lakhs and total cost will be of 5 lakhs. So we are coming with a profit percentage of 24% and net profit will be 1 crore, 74 lakhs, 7950. Next. Next. Coming to distribution system. Sharad, time is up here. Pass this, pass this. Coming to distribution system. Great job done I think. Sharad, next slide. Great job done. I think normally you went a lot of in-depth superb analysis. What analysis? I think it's okay. So one thing that we will try to add here that because of the pandemic we are going with the established brand as because it will help us to elaborate our venture on international basis. And again the summary was there but because of some time constraint we are stopping it here. Thank you very much sir. Thank you for giving us this opportunity. This is just 10% of the work, this presentation is if you want anything in detail about this product you can refer the reports which is about it. Lovely.