 Hi everyone and welcome back to JSA TV and JSA podcast where we're bringing the latest stories trends and innovations from our industry to you today live from the last and the final day of PTC 2024. I'm Barb Mitchell from JSA and joined by Catalan Bedea vp of product management for net number. Thank you for joining us. Thanks for having me. Yeah, we were saying it's been a whirlwind. I know we saw you when you first arrived and now we've had, you know, several days. How's the show been for you? Great. We were happy to meet with existing customers, potential customers. It's a great show. Yeah, so good. So busy. It's hard to believe that it's already almost winding down. But let's dive right into it in terms of some of the things that we are hoping to talk about with you here today. I know that there are a lot of stories that are hitting the news these days about fraud within telecom. And I think that from your position at net number, I think you can you can talk to those. So tell us a little bit about what's going on and Sure. There are there are many types of fraud going on in our industry, but two that are top of mind for our customers are artificially inflation of traffic and brand impersonation and account takeover by brand impersonation. In particular, the artificial inflation of traffic has been problematic and we already see the negative events of this, the negative effects of this type of fraud with many, many, many customers no longer using OTP SMS for two factor authentication and looking at other other mechanisms for that. The good news is that there are tools in the industry for fighting these types of fraud and we're offering some of these we what we provide is phone number intelligence and this helps with identifying phone numbers that might be invalid, inactive and fraudulent. And we also offer services that help against brand impersonation number lock we've launched it recently at the end of last year and this can help customers prevent text enablement of phone numbers that are not used for texting and therefore avoid brand impersonation via this channel. Yeah, I mean, one of the whenever I believe whenever we're faced with complex problems in our industry, one of the most powerful things outside of innovations which I think you can speak to are the partnerships that that help to fast forward some solutions. So can you talk about both of those things some innovations and partnerships. Sure, sure. Yeah, we're very much embedded in the ecosystem or working with with pretty much everyone in the mobile ecosystem. I would say one of the recent examples of what we're doing here. We're always on the lookout for additional data that helps our customers achieve their goals in particular for prevention which is like I said top of mind for many of them. And we've announced at the end of last year a partnership with WMC Global they are an established player in messaging for prevention. And with this partnership, we're basically coming together, you know, putting together our different tools and services that we have in order to help customers obtain more granular and more fresher for prevention data. Right. Okay. And so as you start to think about, you're staying on top of this but you also need to stay ahead of it, right? And so what does that look like? I mean, you know, I keep saying it's one of the things I love about PTC is that it's in January. So we're it's the start of the new year. Everyone's thinking about their plans for the year ahead. What's in store for you all at that number? Yeah, yeah. Product development is really important to us. We had a few really important launches last year. We launched number check, our number verification service. We launched a number lock and number watch that helps customers with avoid brand impersonation and monitor their phone numbers against threats that happen in the ecosystem. So what you will see over the next weeks and over the year essentially is, you know, the involvement of existing products but also announcements on new products that we're going to launch. But we've also done recently a rebranding exercise. So you've known us as net number global data services. We've dropped the global data services from our name. We're doing much more than just data. So we wanted this to be also reflected in our name. And we've also aligned some of the product names in our portfolio. So for those who knew our products as numeric check or numeric view, we're changing this to number check, number view and so on. Right. Okay. And so I know that again, we were we were saying that the show is wrapping up in a couple hours. And so as you move forward into the year, is there anything else? Anything else you want to share? Any parting words for us here? Yeah, I think fraud prevention continues to be the main topic in our industry. So we're very much looking forward to work with the industry to make it as difficult and as expensive for fraudsters. Yeah, great. Katelyn, thank you for joining us. It's been it's nice. You know, we, as I said, we started the show chatting or ending the show chatting and we'll see you again. I'm sure many times over the course of the year. And so thank you as always for for taking the time to to share what's happening with net number. We appreciate it. Absolutely. Thank you so much. Yeah. And thank you to our viewers, viewers for tuning in today to JSA TV. Enjoy the rest of the show. Happy networking.