 Oh, what's up everybody? It's Brand Man Sean and I want to do this video as a part of my branding series because so many people say, how do I change my brand? I'm known for comedy and I want to be known for my music. I'm known for music. I want to get known for comedy or some hair extensions or whatever you're trying to change your brand to. This is how you need to think about it. But the first thing to understand is, yes, there's many traits that you can have. These is just a few of many. But if you think about anybody who's well known, they're known for many things, period. And you can't decide what everybody thinks of you. There's no way you can control all that. Think about Jay-Z, people think of him as a businessman, people think of him as a rapper, right? There's multiple things people can think of him as. There's actually people who don't think he's that great of an artist, but he's a great businessman and that saves his career. There's people like Justin Bieber who think he's good looking. Some people think he makes great music. Some people think he's just cool, whatever. So with that being said, this is how you actually resolve the problem for yourself. All right, now you have a graph. And on this graph, you got fans on this side. What's that, the Y-axis. And then you have your brand traits. All right, it's a little messy, but this is how it's gonna look. So you'll have one trait that let's just say, this is your comedy, you're known for your comedy. And then, I don't know, some people who watch you think you look good. So we'll just throw a third one in there. And then we have your music, which is not existing. People don't even know you for your music like that. Okay, so what do we do from there? The key is not to actually think about getting rid of people. The key is to think about adding people on, right? That's the key. Most people have a scarcity mindset when they think the fans that they currently have are the only ones they're going to have. And they focus so much on trying to change these people's mind that they waste their time when they should be trying to find people who want to experience the version of themselves that they want to be big. So imagine that those are 100 people, 90 people really, really rock with you for your comedy. And then another 10 people rock with you because they don't think you look good or something like that, right? Well, there's that. But your music, the thing that doesn't exist at all up here, don't worry about these 100 people. Focus on your next 100 people. Focus on the next 100 people after that. And next thing you know, you have 200 people who rock with you for your music, right? And then you do have these 100 people that didn't necessarily care for your music at first or they didn't come to you for your music. But guess what? Some of these people, they're gonna convert over. Some of these people are going to stay here. You're gonna have people who like your music but don't think you're cute. You're gonna have people who like your music that don't think you're funny. So there's gonna become some overlap, but what you have to do is find these people and build traction and over time, let the people who currently like you for whatever reason, let them come on to you late, right? That's what you have to do. It's not about trying to convert the people you currently have, it's about finding new people, adding on. That's the key, that simple. Now, whatever the skill set or the whatever brand that you're trying to convert to, think about it that way, all right? That's it. Wow, what's up, it's Brandman Sean. And if you got value from this video, we got a ton of value to offer you in brandmannetwork.com. It's completely free. The link is in the description. If you wanna talk with us directly or some of the people in our community in between videos, so you can ask questions specific to you or hop on one of the live sessions that you see on the channel when we're speaking with other artists, brandmannetwork.com is the place to go hop into our app. It's really dope and you get access to free courses as well but it might not be free forever, so hurry up and get in there before I change my mind.