 Welcome to Unit 3 of Sailor.org's Professional Etiquette course. This unit takes the concept of etiquette one step further by having you look at diversity and the role it plays in effective workplace communication. Most of us notice the differences in others and use those differences as descriptors rather than focusing on what we have in common. However, in the workplace, both the differences and the similarities in coworkers are important to note. In this way, each member feels valued and you can work more effectively as a team. Here we'll talk about getting to know your audience. For instance, using slang or cliches will cause confusion for someone from another area, region or country. It's a global workforce and awareness is key to communicating in intercultural and international business. In this unit, you will gain an understanding of eight basic ideas that you can apply right away. You will learn common cultural characteristics, taboos and practices, which will add to your awareness of diversity in the workplace. This unit will conclude our course on professional etiquette. I hope you have enjoyed learning about how to maintain your professional image and I wish you the best of luck in your career.