 Compliance it's a big one and every company that collects user data, even if it's only one user has to Then focus on compliance related to their industry. So in medical the medical field you have HIPAA payment payment sector You have the payment card industry data security standard So it's important to take those things into account if for example in the payment card sector If you don't the payment card companies could just shut you down and that in a lot of cases that could destroy the business It is understood that even when you do cyber security. Well, things still happen, right? Like we've seen even big cybersecurity providers like Was cloudflare uh and others Microsoft get hacked themselves So I might say well, why should I trust them? They don't know what they're doing and they they actually do You know it can happen