 So I wanted to introduce the Wikimedia Foundation campaigns team because we're a very new, newly formulated part of the Foundation's community programs team. That's been around for a short time, just about a year, we first kind of debuted some of our conversation and work. As part of Wikimedia last year and we're going to be around and doing organizing. So what is our scope? We are interested in content campaigns. So there are other kinds of campaigns such as social media or outreach campaigns that may or may not have actions involved on the Wikis. But quite basically, we're interested in how do cults to action work in the movement that summon contributors in, focus time. And there's a lot of different ways this happens. And you're probably familiar with them on projects like Wikidata, Wikisource, Wikipedia. And where does this come from? The movement organizers report that I was part of developing a year or two back was really one of the main findings from it was that there's a real opportunity for invited organizers to come into the movement through campaigns, but also invited contributors. So new audiences that haven't quite grown the movement. And so we're really interested in understanding how we make that easier projects like our feminism, Wikilev's Africa, one level and ref have all been very successful, not only like creating content contributions, but also helping organizers feel grounded and connected and learn new skills in the movement. And so for our team, it's important to create both balances to find both parts and make it work. Felix and I are the little scrappy team that that's forming and we're in an exploratory stage right now. So we're trying to figure out like, what can we learn and how can the foundation better support the space. And it's it's more of a question asking phase and less of a we have solutions now we're ready to do everything. And so, so what does that mean. We've been observing campaigns that the foundation has been involved in indoor helping perform them. And then we've been observing campaigns on the movement. And what we'll see highlighted here, our project tiger, which was part of project low, which was a initiative started in partnership with Google before our team was formed. So we're mostly observers, and we've been watching it and advising it very closely, as it's gone down the path. I was, I ran wiki for human rights. Last year, if you're familiar with that, which was a successful outreach campaign and partnership with you and rights. And then Felix has been running one of one for years. But we're also beginning to do advising. So the, the conversation that Isaac will have a few minutes is from that advising. And, and where are we beginning to document these learnings. We put together a meta portal on campaigns that we're starting to pull the documentation together of what we're finding, how we're finding it, what it looks like, and it also documents our team. Again, we're, we're kind of a new scrappy team, we're trying to figure out what works what doesn't and where the investments, the foundation needs to make for the space are. So a lot of what we can provide at this point is is connection into the foundation and advice on thinking about design of campaign. So, we invite you to learn more on the meta page. And we're also going to have two presentations as part of the CEE meeting so if you don't get enough of us in the Q&A here in the office hour, we invite you to join those two. So, one is going to be focused on one level rep. And the second is going to be focused on understanding campaign needs in the CEE region. But in general, we, we invite everyone participate and I know the CEE community is very active. So that's just a starter introduction to what we, we are up to. And I wanted to hand over presentation to Layla and Miriam from WMF Research to talk about one of the key pieces of insight. So if you look, let me go back a slide. When we did our initial research into how campaigns work, we identified that one of the big challenges that a lot of organizers have is building the work list and identifying kind of gaps on the wiki and actions that you can facilitate. And we, there's some very foundational research coming out of the community foundation research team to identify exactly what gaps do we have in the movement. And so we invited them here just to give a brief introduction because they're doing a community consultation on that topic now. So I'll hand it over to them. Thanks so much Alex. Can you hear me okay. Yes. Okay, great. Thanks Felix. Great. Thank you so much. Hi everyone. My name is Layla Zia and I'm here with me and you ready senior research scientists from the research team to talk with you about some of the work that we are doing for identifying knowledge gaps across wiki media projects. You will hear, if you're interested in this topic more broadly we have a research showcase coming up in an hour 15 minutes from now where we're going to dive a little bit deeper in this topic. But for the purpose of this office hours. I will share briefly with you and let me share my screen. So that. Oh, actually, I can't share screen because it seems the host has disabled it. Alex, is it fine or Felix, I send you the link, and you share the screen. I'm not saying something very. Yep. Super deep here. So you can share it now. Yeah, I. Oh, okay. Let me do that then. Let me try it. Thank you. Do you see the knowledge gap index taxonomy meta page. Yes. Yes. Okay, great. So what I want to talk with you is that within the research team over the past year we have worked on developing particularly in the space of content, a taxonomy of content gaps in wiki media projects, which we're currently dividing them into three main categories of policy accessibility and diversity content gaps which then further get divided into specific types of sub gaps. So what we're getting to do with Alex, Felix, and you all is as we're thinking about campaigns and what content to bring to the wiki media projects and identified as part of the sex economy of knowledge gaps to have a more holistic view of all the types of content gaps that we have. And then we connect these to the campaigns that we initially initiate or at least incentivize contributors to consider these different types of gaps. Some of these gaps that you see here are perhaps more familiar to you. For example, if you look at the diversity space, you see that gender is a focus of work on content gaps. This is no news to many of you in the community. The wiki media gaps are the type of gaps that you see usually addressed with efforts such as wiki loves monuments or wiki loves Africa wiki loves folks. The set of annual projects and efforts that bring multimedia and multimedia and visual content to wiki media projects. So I will actually leave it at this and say that we have we are developing the way to systematically categorize the different types of knowledge gaps that exist on wiki media projects. The particular focus of campaigns at the moment can be only in the content space of the broader taxonomy that we are developing. I'm curious to talk with you all about how campaigns can potentially bring new contributors and new contributor types to the movement. Yeah, and I would love to see how we can collaborate more closely with each other and make sure that as you move forward with the different content. With different types, we can make sure that we inform you of the different types of gaps and help you understand where to invest your efforts to help address knowledge gaps at a more global scale. Miriam, would you like to add anything? Well, just one thing that's a very good summary. Hi, I'm Miriam, a senior scientist in the team. So just one note on the focus on content gaps for the space of campaigns. I think there maybe we should mention that there is some background work we are doing on understanding the relationship between the content readers and contributors gaps. And we see that basically these are intrinsically highly related. So even impacting one of the gaps in content, bridging one of the gaps in content might have some impact on the readership gaps and therefore on the contributors gap being contributors a part of readers. So they are intrinsically related. So I think the taxonomy as a whole might be interesting for the space of campaigns. That's the only thing I have to ask. But thanks a lot. Thank you very much for the presentation, Leila and Miriam. Thank you. Somebody speaking. Okay, good. So as you all have heard, these gaps influence the campaigns that most of our community members run. Most of the campaigns that go on to fill a certain gap and we thought it was very important to showcase what the research team was doing at the Wikipedia Foundation. We will have more time to speak about this in the Q&A session, but then to move on to the next one. We have a presentation from Isaac Olatunde. Isaac was one of the lead organizers for the Wikipedia pages, Once in Photos, and Alejandro to Isaac. Isaac, over to you. Hi, Isaac. Hello, hello sir. I've been battling with the internet connection here. So hello everyone, can you hear me? Yes. Yes. Okay, okay. Thank you very much. My name is Isaac Olatunde. I'm the project manager. Hi, Isaac, you dropped. We might have lost him. We'll check in with him on other chat channels and see if we can bring him back. But I think. Connect to the internet. Just lost activity. A good example of how different parts of the movement have different connectivity opportunities on the ground. And this is a perfect example of the knowledge gap. Hello. Oh, excellent. Okay. Okay. So sorry. The internet actually leads to that disconnection. So I will need to share my screen. I don't know, please. Can you grant me the permission to share my screen? Yes, you already have that. Go ahead. Could you please make my second account? I mean granted second account permission. Okay. It looks like I'm using my mobile. Okay. Don't know right now. I just did. Okay. Thank you. So I would like to ask if you can see my screen. Could you please confirm if you can see my screen? Yes. Yes. Okay. Thank you. Okay. Just like I said earlier. My name is Isaac. And I'm popularly known by us at C cell on with media. Projects. Well. In order capacity and the secretary to the board of a mukhibidia and a tradition. I've been around for some times so but I'll be talking to you about. The W P WP campaign. So we realize that visit problems. About the use of. Many of them are actually lacking photos to illustrate that. So, thousands of these articles are on various languages, but without photos. And the Wikimedia Commons, our representative of image of millions of photos, but relatively few of these photos have been used on Wikipedia articles and annually several photographic contexts are organized by the community, but only a few of the photos contributed are used on Wikipedia articles. This is a very huge gap. That's a problem we feel we should find a way to solve. So, and we are like that campaign as a track record. It's been established that campaign are the most consistent track record for movement groups. And this is why we felt we can use a campaign approach to actually bridge that gap. And that was what did best the Wikipedia pages wanting photos campaign. So, like I said earlier, the campaign, otherwise known as the WPWP campaign, was conceptualized to solve the tricky problems that I liked the problem statement about. So, it was really very challenging for us being a new campaign for the new experiment. And we did it to actually brainstorm with some experienced members of the community to see the best way to implement this. Many thanks to Alex, Felix and the Sun, for the advice and help in ensuring that we were able to implement this. Because it wasn't really easy because we had to look for a better way to implement it. And one thing that was suggested to us was to build this around our local athletes. So, we were actually looking for better ways to engage the community. So, we recruited local organizers from different parts of the world. And being a new experiment, being a new campaign, we needed to actually design a guide for them because there's no template for this sort of campaign. So, we had to look for ways to design something that would guide them to implement that in their various communities. And that was really, really exciting. Then we also keep a checklist of our workflows to actually monitor the progress and processes, I mean the planning processes. So, that really enabled us to track the preparation stages. And we realized that if we have this to class with a major campaign, that that's likely to be a problem. And may actually reduce participation. So, we realized that July, between July and August were free. So, we thought of actually launching it during this period where there will be no major campaign. So, it was launched on the crux of July and run through August. And the entry ended in the first of August, same year. And it's really difficult because we don't actually know how to track contributions by various people. And we discussed with the strategic team at the foundation and it was suggested that we could actually use the hashtag too. Though very limited, but at least it was still very helpful for us to implement the median addition of this campaign. So, during the campaign, we tried to monitor participation, though very not too easy because we have to watch various recent changes of many language Wikipedia. And we had to respond to many questions, concerns from different part of the world, different local athletes. You know, that was really time consuming, but really fun at the same time. So, we also created a social media Andrews for the campaign. We started from zero and I was very excited that we were able to get about 230 followers at the end of the campaign, which means a lot to us, especially for a new experiment as the WPWP campaign. So, we were also engaging the local editing communities because it's a new campaign and people just see a hashtag WPWP, hey, what's going on? Who are these people? Could this be spam or something? So, it generated some confusion that led to several discussions to managing those discussion weren't too easy for us, but we were able to address the major concerns that actually minimize the disruption at some level. So, the challenges were enormous, but the three most important challenges we encountered was the community response to disruption. Some communities were very harsh towards new editors and dealing with that was quite challenging. Yeah, even though we realized that managing a new campaign, especially if it involves editing live articles could be very tedious and challenging. We understand that, but the responses we received from some of the community members in those editing communities were very harsh, but that's not unexpected, but we were able to deal with some of that. Then the tracking tool, we enjoy sharing milestone. I remember when people had their photos to more than 20,000 articles, we did share that milestone, but at some point the tracking tool were tracking in real time. So, it was very difficult for us to actually give a very accurate figure. So, we had to stop because we don't want to actually share a misleading information at some point. Then that's one of the challenges we have with the hashtag tool. But many thanks to Sam Watson, who was always very around to actually address some of this problem and try to fix them timely. Another thing we had issues with its managing editors, I mean new editors participation, a large number of the participating editors were new editors. So, many of them were actually not doing things correctly and when you leave a message for them, they don't even know they have a talk page where they can actually respond to community concern. So, this was very, very challenging for us, but we also adopted, when we realized the disruption were very, I mean, we're enormous. We had to contact the various organizing communities to try to organize, to retrain participants, even though that was already in the guideline for them to implement the campaign. So, we had to talk to them, pass with them to actually retrain anybody from their community that were new editors to contribute to that campaign. And that really worked especially for the Nigerian community where a large number of people who contributed to that place were actually new editors. So, the trainees were really very helpful for us. So, for new campaign and for major campaigns, community support matters. Wikipedia is a community driving encyclopedia and community support in content improvement campaigns really matters. The WPWP campaign was supported by 36 Wikimedia Committees, 18 Wikimedia Committees in at least 40 countries organized one or more trainees to support the campaign. This is something we really find very exciting. So, the campaign was coordinated in several language Wikipedia with the help and support of these communities. So, we also received support from Mission Aligned Organizations. The Wikimedia supported the WPWP campaign with a mini grant, and the National Library in Archives of Cuba, unites the training for participants in Canada to support the campaign as well. This is something we really find very, very interesting. You know, having the Mission Aligned Organizations supporting a new experiment as the WPWP campaign is something that gives us a lot of courage and motivations to support the campaign in a better way. Ah, I'm really excited. At the end of the campaign, we had over 90,000 Wikipedia articles improved with photos in about 272 language Wikipedia projects by about 600 editors across multiple languages Wikipedia. This is really huge for us because it's a new experiment we're really expecting the level of participation we had during the campaign. And this really makes us really proud of the implementation processes and the support we receive from the communities. Of course, the English Wikipedia recorded the largest and the most improved Wikipedia project with over 52,000 articles improved. Then followed by the Swiley Wikipedia. I'm really excited about Swiley Wikipedia because it's a small language Wikipedia, an African language Wikipedia. And we realized that a lot of people from that community enjoy adding photos because it's very easy and they find it very exciting. So we're very happy because it's actually improved and promote contributions to local languages like Swiley Wikipedia, for example. Then we also have a huge number of participation from the Turkish community and the Turkish Wikipedia language as well. So this is something we are really very proud of. Top contributors ranges from 20,000, 2300 and something to, I mean, we had several contributions from different people. We have a good number of them that have over 5,000 pages improved with photos, especially some new editors. I know at this one or two new brand new editors with over 5,000 pages improved. So at the moment, the jury is going through these edits to be sure that they were actually gaming the system to actually fix any error they see and also try to check the error rates to see if it's something we can actually award prizes for. So the jury process is still on and by the end of this month, on or before the effects of September, the top contributors, the first contributors will be announced to the global communities. So we have a graph showing the edit over time. You can see we got to the peak in July and the condition began to decline at some point, but that was really very good. So I would also like to share the lesson learned with you. We actually received feedback from local organizers and the most popular goals noted as a priority but at least 75% of local organizers of the campaign were to increase contributions and to build and engage the community. So the number of stars in volunteers hours spent in organizing the campaign was between one to five hours per week. And the majority of Wikipedia pages wanting photos can be organized that use grants funded by the work media foundation in addition to volunteers time. We also receive a lot of feedbacks from large Wikipedia community from the English Wikipedia and the French language Wikipedia. So based on the feedback we receive from those communities. It is clear that similar country price or gifts vouchers could improve participation, but may sometimes resort in poor conditions by expand whose aim is only to win the price based. I mean, just to win the price, not actually to improve the encyclopedia. This is a very useful feedback for us and we're actually considering reviewing the prizes for the next edition and other ways to improve the entire campaign overall. I'm really happy to share this story with you today because we're very happy and we feel we can receive more feedbacks to improve the campaign in the subsequent editions. So thank you. Please keep in touch with me. My name is Isaac Olatunde. My email address is reach out to Isaac at gmail.com and my username on Wikipedia project is his artist. Thank you everyone for listening.