 It was a great session firstly and I do have Mr. Ruhail Amin, Senior Editor of Exchange for Media and BW. Do you want to ask those questions which are coming from the audience and from us. So Ruhail. Thank you so much. Thank you so much, Shati and thank you Mr. Veldir for this insightful keynote. There are quick questions that I've got. The first one is, has COVID-19 made big tech even bigger? Has digital disruption taken on a new meaning in these pandemic times? Oh, that's for sure. So the short answer is yes, I think definitely the pandemic has brought to live digital in a much more accelerated way across all the dimensions we spoke about. I mean, this event is a great example of how we would have done it differently but for the pandemic, right? But if you take anything, any aspect of our lives, it has been changed very dramatically by technology. Imagine the pandemic without technology and how scary that thought sounds, right? We would just be impossible to connect and learn from each other, have any dialogue, do any business. So definitely that's been very important. I think the first part of your question, which was about big tech and whether that So definitely that's popular news. We read about it all the time. We watch it on CNBC or any other platform, which is on business news. Here's what's happening, right? So for sure, big tech has been gaining in prominence and has benefitted in many ways from the pandemic and the digital disruption that's taking place. But the story of tech is much, much bigger just to illustrate. So think of a platform like Shopify, right? And that's nearly about $160,000,000,000,000,000,000 per billion company, which is completely resting on this change and transformation that's taking place in disruption. Just to contextualize it, that $180 billion makes Shopify as big or a bigger company than IBM, right? Think of Salesforce, company which is what, a few years old, $200 billion in market cap. Think of Adobe, couple of $100 billion in market cap. So you just add these and these are not like big tech, right? We don't take, when we say big tech, we're talking about the massively big tech companies, trillions of dollars in market cap. But it is a story of technology in totality. It is not just a story of big tech or small tech. I think technology enables democratization of businesses where a large number of platforms have actually taken off. Some of them have practically speaking a vertical takeoff. And therefore, I think it's an amazing time actually to be in the tech space and this platform, of course, is all about technology and what disruptions are. And I could go on. I mean, I can think of so many names which are, and by the way, I only talked of things which are in the marketing and the sort of commerce space. But you could apply that in pharma. You could apply that in automobiles everywhere. Guess what is the number one game in town? And that's something new with technology. Absolutely. Absolutely. There's one more question that how can organizations look at to create new business capabilities with data, software and the power of cloud ecosystem and redefine and strengthen their relationship with technology? Yeah, I think that's a great question. So the cloud has definitely been a very important transformation in the last few years, both in terms of the vast troves of data that is stored but equally in terms of the enormous amount of computing power that can be put into processing that data to great effect for everybody's benefit, including businesses. What becomes important is I spoke about earlier the idea of data being like a superpower. So if you said what's a superpower, it has to be data. How many people are attending this event right now? Who are they? What do they really like? What do they don't like? And actually sort of almost being able to take a real time, a daily view of what's going around in your business on one hand, but also having mining insights out of that into what you can call is a slightly longer term horizon. So it's not everything is about real time optimization and real time data. There are some large secular trends that we can pick up through data. Very loosely, I would call the power of data in three areas. One is in the area of insights and very simply asking us is the question that through the power of data, how can we make business better? And therefore what tools, capabilities, systems, people do we need to do to answer this question of how do I actually make my business better? What insights do I have which are unique or profound? The second big bucket is innovation and how can I use data therefore to innovate better? How can I use this computing horsepower that I spoke about the vast amount of data and everything that technology has to offer to innovate and to create better innovative products with surf consumers and customers better? So that's the sort of second big piece. And the third big piece is a combination of insights and innovation. How do I measure the effectiveness of what I do in business better so that I have a continuous learning loop which on a day to day basis improves practically speaking the business? So whether it is customer acquisition for a B2B business or brand acquisition consumers in the context of any which dimension learning sort of loop on a daily basis, learning on a monthly basis and feeding that so that that cycle is actually powered by tech and data and this is pretty much actually the cornerstone of a successful business is going to be using data for insights, data for innovation and measuring that data what's coming out continuously to create this virtual sort of loop. So I think a lot to offer. I could go on for hours about this subject of data and what it has to offer. Thank you so much Mr. Velde for taking on these questions and for the keynote and we are done with our start. Thank you so much and over to you. Thank you. Thank you so much Rohail and Mr. Velde. We really enjoyed this session. Thank you so much for your time Mr. Velde and sharing these insights and case studies with us. Thank you so much. Thank you. Appreciate having me and good luck with the rest of the event. Thanks.