 Will there be any more fish in the ocean left after Costco opens up their fresh sushi bars nationwide? Yeah, we got to talk about it This literally could be the beginning of the end for fish Andrew because Costco's getting in the sushi game and everybody knows how much volume they push anyway guys We're gonna talk about it. Make sure you like subscribe turning your notifications check out smile. I saw smile I saws comm Andrew Costco's fresh sushi bars are heading to all the US stores Whoa, so originally the sushi bars they opened up in Issaquah, Washington, which is nearby where Costco originates from They were a really big hit and now they are rolling it out nationwide I don't know if it's gonna be at every single Costco, but essentially it's gonna be at like half the Costco They've had it in Hawaii for some time Obviously, they've had it at their Tokyo Costco locations. It looks way better there Honestly, their nigiri looks just like way fresher But we got to talk about it because like how did we arrive at this point where Costco is gonna start pumping out an Incredible volume of sushi people are asking is it even gonna be good? Is it gonna deplete the world's fish source because there's already a lot of reports where people are saying by 2050 either the prices sushi are gonna shoot way up or you're just not gonna be able to get it anymore guys has Sushi reached its peak consumption. We're gonna talk about it first I'm gonna go through reasons of why sushi is even so popular some reasons that are obvious and some not so obvious reasons And then we're gonna go to this discussion guys. We are just concerned Asians, right? We're just Asians talking about this That's why so please hit that like button. I'm not a big fan of Costco sushi. I'm not gonna lie I'm not a big fan of really American ice. Have you had it yet though? I had the poke bowls I didn't get the sushi yet because obviously they didn't really roll it out. I didn't go to Issaquah All right, so David you're you're bullish on it. I mean you're bearish on it Well, I'm just bearish in the sense of like man if people fall in love with Not good tasting sushi recipes then of course. Yeah, the world's supply of fish is going down the drain But what if you got bad taste buds? What if the sushi is decent? Then yeah, then it's a discussion. Well, we'll wait for the reviews to come out guys There's some people reviewing it anyways guys Let me just quickly go through the reasons why sushi is so popular because I wonder this question myself Number one the healthy perception of sushi. It is fish It's it's supposed to contain a lot of omega-3 is a lot of proteins now on one downside People got to think about the mercury poisoning that is in the fish now I would say a lot of people also don't eat raw fish too, right? Accessibility sushi has become so Americanized Not only do you have all these different types of rolls that only have a little bit of raw fish and then mostly cream cheese mostly toppings Right, but also there's a lot more like trained sushi chefs Like it's not like you got to train 10 years in Tokyo in a dojo with a samurai to learn how to do sushi like we just know like non Japanese like everybody trained for like a week nowadays in America. It's not like in Japan where they have to train like zero Yeah, but I guess to be a singular sushi chef It still takes time but to just work at a sushi restaurant very very easy. Okay customization innovation Obviously, you can make flavors that are attuned to any type of taste, but I've seen Mexican sushi I've seen Peruvian the Sena Lois sushi. Yeah. Yeah. Yeah Also, I think a lot of Americans white people and people have just been over the time always been infatuated with sushi for a number of reasons Even in the 80s when Japan was having a boom in America, David There was a big sushi boom now in mind of not been the giddy and like sashimi. It was a lot of California rolls, right? Also, David Asians like sushi and they'll buy it cheap like other Asians Like I really know like a lot of Chinese people and I'm one of them I'll eat like affordable sushi and I know some other Cutie-two Asians that are fancy that won't even eat medium level sushi like they're not gonna eat it from Whole Foods or Costco Right, right I think I would get sushi from Whole Foods But I and I have gotten it from like a Vons or like a Ralph's before back in California But I generally prefer not to yeah number another reason cultural appeal David Japan obviously has such a great reputation the products from Japan have a great reputation Sushi is one of them too. You're eating raw fish. You only want to eat Japanese raw fish. Yeah, yeah Yeah, but it's like you could get the Corolla of raw fish the Camry or the Lexus of raw fish, right? Right, right, right also presentation aesthetics the whole culinary tourism people feel like they're in a different space It's so cool. Look, I know how to use chopsticks. Oh, did you know I watched a video on YouTube? This is how you're supposed to eat sushi not with chopsticks, babe You're supposed to pick it up with two fingers and dip that side in soy sauce and then eat it in one bite Also, it's profitable guys. That's another big thing high margins Oh a lot of Asians that are not Japanese in America own sushi restaurants or sell sushi Because it is a much higher margin item then probably like their own native cuisine to produce a market people are paying like five six seven $8 per piece of food anyways David those are the reasons why Sushi is so big right now, but let's talk about the other aspects of this Yeah, I mean I think that it's had a really interesting arc like anime in the same way that anime was Ostracized at one point in American society now. It's hyper mainstream sushi at one point was ostracized At a time several decades ago now you would say it's hyper embraced Do you think it's kind of interesting how like sushi was getting popular and then poke got real popular the but the poke Bubble kind of burst and then contracted and then now people are back on to like yo I just want to eat regular sushi not this poke stuff Yeah And I think but probably the most heavily overlooked aspect of sushi because sushi actually is referring to the vinegar rice is Like the rice aspect and or go figure is overlooked in America Like you're the like the pre-made sushi you're gonna get from like snow fox The rice is gonna be like on a Japanese scale like a two out of ten Yeah, I mean they're just not gonna focus on it in America versus obviously in Asia David do you have any insight on how sushi is? Fish is raised because now there's a lot of different ways because it's not all wild caught a lot of it is farmed Some of it's even called ranched like tunas, you know, which are usually pretty big fish They sometimes catch them young and then they put them in one of those they adopt them And they they they catch them when they're young and then they put them in those like net Bodies of water. I don't know what they're called the farm. So imagine you're a big blue fin tuna And you just were born in the deep blue sea and then you just get put in the net There's also a lot of mislabeling controversy like a few years ago There was like a whole thing of like yo the fish that you're eating at your restaurant Isn't actually the fish that you want anyways guys sushi is a whole big complicated thing But anyways, I guess the scare is that there's not gonna be any fish left in like 15 years Basically people were saying that Costco sushi is not good It's just comparable to pretty much any like Vaughn's grocery store sushi AFC, which is like a big, you know, like some brain like an outsourced brand Um, I'll say this the sushi that you get from a Japanese market like Mitsua is always gonna be better than the sushi at Costco Right. Yeah, because just like who's making it and who's the recipe someone said now We do not need sushi at Costco. Just bring back the combination pizza. Apparently they took that off the list You know, it's too expensive man. The supreme pizza was was fire I mean, it wasn't fire, but it was worth it Right a lot of people were just saying that you the only thing you should be able to do at Costco is buy either Sashimi or poke fish and then you got to cook the rice at home because if it's already just sitting out with the rice It's gonna get hard and stale and cold and it's just not gonna work Right, but if Costco's pushing volume and guys we made a video recently about why Asians love Costco so much David how much was the suit was was the idea to serve sushi do to the high level of Asian customers at Costco But but I'd have to take a look at that at the combinations that they're rolling out If it's all just Philadelphia rolls and California rolls, I'd be I don't know if it was for the Asians Okay, but what if they got Nagiri and Sashimi, which I think they do have a little bit of but I'm saying that They got to focus on making it more authentic and making it look more like Costco Tokyo. Yo, man Isn't it gonna be crazy David you can buy Kirkland white teas and then you're just buying Kirkland sushi and it looks exactly the same It has the Kirkland signature tag on it. That's crazy. Um, I'll say this man I think actually one of the overlooked aspects is I think a lot of Sushi sushi consumption in America was driven by celebrities. Oh Lot of celebrities in LA constantly talk about their favorite sushi spots, right? Timothy Chalamet Michael B. Jordan, you know the the Kardashians the Jenner's noble noble noble noble noble Yeah, and I do think that fish farms like they gotta address this situation somehow, right? In either in the future just the prices of fish are gonna be super high or Like they'll just have to figure out a new ecosystem, right, right? I mean, I guess fish farms are gonna increase to grow because you can't catch everything wild I mean, even if you look at a lot of the salmon pieces if it's bright orange, it's more or less farm raised because Actual live salmon wild salmon is darker in flesh color. So I guess a lot of the sushi you're already eating is farm raised It's gonna continue. Are you gonna guys gonna try Costco sushi? I guess if I walk into a Costco I'll give it a shot. You know what Costco? I just want more authentic sushi recipes You guys can sell it though, you know, because I guess if the if the fish are all gonna get depleted Somebody's gonna deplete it. So you're looking for the Costco terasi bowl. Yeah All right guys, let us know what you guys think about this Is this the end of fish? Because Costco serving sushi now is gonna be millions and millions of fish over the next I don't know how many years so you guys let us know what you think in the comments down below Would you try it? Isn't any good? Have you tried it? And yeah, I guess this is has sushi peaked So let us know what you think hit that like button until next time we out