 I hate, so we're doing something new here. So stay with me. But the number one mistake that I've seen now in 20 plus years is, it's simple. The number one mistake people are trying to have on a fat loss journey, or more importantly, people say a weight loss journey. And there's a lot of mistakes, but the number one, you all know what the number one is. I can share it with you if you want it. You're like, that's why I jumped on. The number one by far mistake that people make is they quit too early. They stop too soon. That's by far the number one mistake. I can give you 20 other reasons why they're not getting results, but the number one reason is people stop too early. There's a study they did is kind of like, hey, for however many years you needed to lose weight. Let's say over 20 years you gained some weight. Expect that many months to undo it. So if it took you 20 years, expect 20 months. 20 months is a year and a half, or a little longer than a year and a half, almost two years to take it all the way back. That expectation changes a lot of things for people. So, but it's by far the number one is people just quit too soon. And it's a constant, right? Because here's the funny thing is, let me ask you this question in a love, love, love, if you could guys put this in the chat. How many times, if you've ever tried to lose weight, now I'm not a person that's went through a weight loss journey myself. I've been blessed to be very active and very aware of nutrition and food and how to maintain the weight that I've been at. But I've watched people now for 20 plus years change, go through this roller coaster. So how many of you have tried a diet more than once? Or how many times have you tried a diet in your lifetime? And what's interesting is that all, it's kind of like exercise, all exercise works, right? It may not work to the expectation that you want it. Like if you're going to do Pilates, you might not be the, you know, if Pilates is the only form of exercise, you might not be the strongest man on the planet, right? They might not apply. Hold on a second, I'll get it when I get done. Yes, I'm in my car office of my three year old. So I'm just curious because if you think about it, if the very first time that you started a weight loss journey or a fat loss journey or health journey, if you wouldn't have quit, you would have created and kept finding a way that would have worked, right? What happens is people quit and they revert back to their old lifestyle. And then what they do is that they start something brand new that's completely different or it seems to be completely different. And it's on and off and on and off and on and off. And they don't realize that they're wrecking their metabolism, they're causing mental harm to themselves. And ultimately they wake up when they're 45, 50, 55, 60 going, I am confused, I'm lost. I don't know where to begin. Or they get online and somebody sells them something because it seems like it's, you know, so this was going to work this time. The only thing that works is what you can consistently stick to, right? Now it doesn't mean it's right from the very beginning. What it means is it's the path to start the journey, right? So it's like, if you want to go from LA to New York and you're going to drive a car, there's a million paths to get from LA to New York, right? You got to find which one of yours. You just got to keep moving in that direction and you don't want to take a U-turn at any point. You don't want to get going and get up to, you don't want to get up to Minnesota and then turn and go all the way down to Dallas, Texas, that would be a very inefficient way, but that's what most people do when they start their weight loss journey or they're on a weight loss journey. So I hope this makes sense, but here's a few other ones. So the number one, the number one mistake people make is that you just quit. They quit too soon. They got to stick with it and just keep this in mind. It is a journey. You know, I've been selling and promoting ketones for almost eight years now. And it's funny because anybody that quits comes back. So if you've been drinking ketones for a while and you stopped drinking them, you're coming back, guarantee it. There isn't an alternative, right? And it's just, people get frustrated like our promoters and stuff. They're like, why did they quit? They only knew. I go, they're just not ready to commit to their life journey. Like this is it. Like scientifically, it's completely evident that this will change your life forever. It's just that people aren't ready for that change yet. I know that sounds kind of crazy, but they're just not. And if you ever look up Bruce Lipton or Joda Spenz as a work, you'll talk about why you're not ready. That's a whole other bag of worms I'm not getting into. That's outside my scope of practice. But if you wanna change your life, just don't quit. And then the second little tip I'll give you is that if you wanna have faster, better results, get around the people that are living the life that you wanna live or have what you want. And there's a secret in there that's bigger than you can even express. Because if you hang around people that eat Doritos every day, guess what? You're more likely to eat Doritos. It's just the way it is. But if you hang around relatively healthy people that are relatively active, guess what? You're more likely to be relatively healthy and relatively active. So who you spend time with really matters. Mom's getting tired because I'm trying to do something. I'm gonna change this up. Can I do this? A little bit. Okay, so that's one tip. Who you spend time with, right? So when people join the gym, they think it's about what the workout is. Actually, that's not the thing that's gonna get you healthy. Going to the gym, you're around people that are more likely to be healthier, right? Spend time at the gym, do things at the gym and then start hanging around with the people that go to the gym. You're more likely to be healthy than at the alternative, right? Now our gym rat people, they're different breeds, so let's not get into them. So that's another tip I'm gonna give you. Lastly, this is the last tip I'll give is the secret to results for many, many, many years was always said to be 80% nutrition, 20% exercise or 90% nutrition, 10% exercise. And I'm gonna be the first to tell you that's not true. It's completely false. And I truly believe this. Now, if I went to my researchers, I know a lot of researchers and I told them this, they would probably try to prove me wrong and I will flip it on them. I truly believe that it's 60% and I'm working on my percentages here, but it's not 60% of it has nothing to do with exercise and nothing to do with nutrition. So I would say it's 60% mindset 20%, that's 20, that's 80, a 20% of its nutrition, 10% physical activity or what we can call exercise and the other 10% is other, other things. It could be your environment, it could be where you live, it could be sunlight, it could be all the other stuff that it could be. I'm just giving an extra 10%, 60% of it's your mindset. And why that matters so much is that if I was to interview all of you right now, and ask you what should you do? Now you might kind of be confused right now with all the, you know, you go on to Google, I met a lady at Apple today and she goes, I need to Google key tones. I go, don't do that. I go, you're gonna basically be informed by a bunch of people that are really good at marketing, not necessarily where the real good information is. And I go, unfortunately, in the world right now you have so much information in your fingertips, it's what's right or wrong. But if I sat down and had this true, true conversation with you, I guarantee you, you kind of know what to do. You already know. So if you already know what to do, you know at least 80% of what to do, right? The question isn't, the question isn't what to do. It's not nutrition and exercise. It's why are you not doing it? That's the real question. Why are you not doing it? And people are really hard on themselves on this one. So for me, I injure myself exercising. My wife's like, why do you exercise? Because I love it, right? I have this addiction towards it. I have this, you know, this huge thing around it. And then I get hurt, right? And then I can't exercise. And she's like, things like I'm crazy, right? But that's because it's up here, right? And I can get into biochemistry, which we're not gonna do today, but. So anyway, the number one mistake people make when they're trying to lose weight or burn fat is number one is they quit. Number two is who they spend the most time with. And the number three is that they think it's all about nutrition and exercise and it's not. It's about why are you sabotaging yourself? And that gets deep. I'm not gonna go into there. You can Google Joe Dispenza. You can Google Tony Robbins. You can Google Bruce Lipton. There's a lot of people out there that work on the mindset side of things. And the mindset does have a biochemistry component to it. So keep that in mind also. There's more to it than just meets the eye, but nutrition's simple. Exercise is, it's simple. It's not rocket science. None of it's rocket science, right? It's eat less crappy food, eat more natural foods, go into ketosis on a regular basis, preferably drink our products just makes you win faster. And then fast regularly. Like it is truly that simple. Now, if you have some health challenges, medical challenges, then you're gonna have to navigate through those processes like I do. In the past, I was diagnosed with the condition. So I've had to navigate that process, but it really comes out of that simple, right? And then if you can change this thing around it, you can change your life forever. So I hope that helps somebody out there, y'all. It's just, it's crazy to me because I watch a lot of people out there, saying this, saying that, saying this, saying that. And it's just not the way it is. I can argue that, yes, building muscle is important and I'll be the first to tell you it is. I'm a huge fan of it and I wanna help you find a way. But what I found is that I could go around and if I could interview a million people right now, moms, women between the age of 35, 55 and I only try to focus on strength training, they'd be done before we even started. Even though they need it and it's really important for them, it's not what's gonna get them to the end result. So we gotta tackle the first thing and then build up to that. Like right now it was on Zoom the other day and I don't know, there was seven women on there, two dudes and all the women were in their fifties and all of them work out and they're very much in stronger than they've ever been. They feel fit, they're very confident and but that wasn't where we started them if that made sense. They had to build confidence up to that point and to the point where they wanna go work out. They wanna be in the gym, they wanna get stronger and to me that's the majority of people we have to walk them to that state and get them ready and prepared for those things. So y'all please share this off. If you have anybody that's going through a weight loss journey please, please, please share. Just don't quit. Find the right people, remember don't quit then find the right people to spend time with and remember it's about working on this thing up here more than it is about what goes in there and how hard you work out. Should you eat better? Yes, should you work out? My little girl is, she's, I gotta go. I gotta go. Y'all happy Wednesday. We'll see you all tomorrow. Cheers.