 Well, I think it's a few things. You, as an artist, assuming that you're tapped in enough and you're not necessarily solely relying on other companies to do this for you, you can have things at a baseline where you can see where you're listening patterns in particular areas or you can leverage some of that, map that with whether it's social data or if you have a newsletter or things like that, you can see where these things are and where these things all line up. That can help give you insights on where it may make sense to do the next tour stop, where it makes sense to have things. And of course, at a certain level, you do have booking agents and other partners that you can rely on for this stuff. But they're also looking at you as a thought partner to help make these decisions.