 To you guys know where I'm coming from, let me catch you up on the very brief story. 2002, I was 20 years old, I got my real estate license. Made a mill before I'm 23. By the time I'm 25, I'm bankrupt, sleeping on friends' couches. Went back to roofing houses, working on an oil rig. I read 100 books over a two-year period. In 2008, I was laid off from the oil rig and got back in real estate. That's when I started building my business on people, not deals. 2010 was the BP oil spill, which was a mini recession in my market. That's when I tested this theory out and I made 50% more money. I went from 100,000 in 2009 to 150,000 in 2010. That was my aha moment. That was when I thought to myself, I've got something really big, really special. From then, it took me till 2014 to build up my business to sell in 100 properties a year as a single agent with just one assistant. I was the number one remax agent in Alabama three times and I've sold over 100 properties a year every year since. Now, why did I get into coaching? How did that transition happen? In 2014, when I sold 100 properties, I thought to myself, is this real? You know, I made it all before and then I lost it. Is it gonna happen again? So I was scared. So I just kept grinding, I kept pushing, I kept fighting. I sold 100 properties the next year. Then I sold 100 properties the year after that. That was 2016 and after three years of selling 100 properties a year, that's when I decided, okay, I think I have something I wanna share with the world and I decided to write a book. And if you'll notice, I got in the business, I made a meal, I lost it all, I came back, took me six more years to get to 100 deals a year. Then when I got there, I waited three years before I decided to try to share anything with the world. And a lot of these coaches are out there that have been selling for two years, sold 19 properties and they're selling courses. It's coaches like that and it's coaches that charge that really don't have any business charging for coaching is the reason why I got in to coaching and the reason why I'm a free coach now in the beginning of my coaching career, let's say in 2017, I started out coaching. It was really cheap. What I wanted to do was create an alternative, a much, much cheaper alternative. Okay, that was my thoughts going into it but after about six months, I realized that that was not the best business model. I was losing so many agents. I would have 300 agents sign up for a webinar, a hundred would show up and only one would sign up for just 20 bucks a month. And I thought, well, there was 300 people there that really wanted some help. A hundred really wanted some help and only one took action. So I know my webinar skills probably weren't the best at the time and that could have something to do with it but at the same time, I wanted all 300 to succeed and that's when I decided I woke up one day and I thought, wait a minute, I'm not running my coaching business like I'm coaching my real estate agents to run their real estate business. I'm telling them it's all about the relationship, not the deal, but here I am trying to charge them a hundred, 220 and there was a disconnect. So I went to my 200 paying students, 10,000 a month coming in automatically. I went to my 200 paying students and I said, guys, big announcement, I'm about to take everything that I've been teaching you guys that you've been paying for. I'm about to release that to the world. I'm gonna start teaching it for free and guess what? I'm gonna make it even better. And I gave them so much value that there wasn't even one of those 200 students that asked for any money back. They all cheered me on, which was amazing to me. I was expecting people to get mad and to start cussing me out and leaving bad reviews but they didn't. They cheered me on and they said, Ricky, you're right. If you go free, you can really make a difference in the industry. And that's what I'm trying to do. My overall goal with Zero to Diamond is to create a free coaching program that brings more value than any coaching program on the face of the planet with the objective of reducing the failure rate in the industry. And it's happening. I get messages every week from agents who were about to quit a year ago, six months ago, last month, and they ran across my content, started using my free coaching program and now they're getting listings. Now they're selling properties and these agents were about to quit the business. That's what they say in their messages. I also have a huge passion for when the market crashes because it's gonna inevitably happen. And I want you to know that closings continue to happen every single day. Please don't be scared of a market crash. Know that there'll be a temporary downturn. Your business will suffer very temporarily, maybe a three month period. And we're gonna be back to business as usual. We're gonna keep making our calls. We're gonna keep helping people through the crash. And closings are gonna continue to happen. All the other agents are gonna get out of the business but Zero to Diamond members are here to stay. I've also been doing events all over the country. I went to Brazil and was the keynote speaker at R4 in Brazil for 800 Brazilian remax agents. It was an incredible journey, incredible trip. But I've been all over the country and I'm setting up events all over the place. So you can go to zero to diamond.com backslash events. If you wanna see where my next events are and to purchase tickets, I would love to see you guys out there. Please come up and shake my hand and take a picture because I just love meeting you guys and hearing all the stories. You guys are motivating me. I just want you to know that if it wasn't for you, I would not be still making videos. I would not be coaching if it wasn't for you guys. I'm posting all your results in the Facebook group, all the comments, all the messages. It's just overwhelming and I just wanna give a big thank you. Thank you guys so much.