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Direct Mail Simplified Part 3: Mail Tracking and Measurement

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Published on Jun 22, 2017

BONUS! Courtesy of AccuZIP get a FREE copy of Trish Witkowski’s “Track & Measure” companion book (a $30 value).

Get your copy here: https://goo.gl/JxqVZE

Do your mail campaigns perform to their potential? Are you sure? The first two webinars in this series were about strategy, design and postal optimization—but one critical component remains. Skilled marketers know that there is an art and a science to effective mail.

Those who get the best results are constantly evaluating and tweaking their approach. There are proven techniques and formulas that can help you to determine what is working, what is not working, and what you need to do to make each and every mail campaign outperform the last.

Learn how to:

■ Options for approach and frequency of your mail campaigns
■ Direct mail testing techniques, and when to use them
■ Benefits of different mail tracking methods
■ Campaign measurement strategies and formulas
■ Integrating technology with print to enhance the user experience

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Trish Witkowski is a dynamic speaker, a YouTube sensation, and a direct marketing maven. Over the last decade, Trish has built software tools, written books and grown a rabid fan base for her YouTube channel. She has been a brand ambassador for HP, and inspired marketing teams at American Express, USPS, ADT and Lowe's. Today, Trish travels the world, leveraging her work with big brands and loyal fans to teach marketers and sales leaders how to gain an advantage and turn soft sales into cold, hard cash.

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