Setting a new post-2020 biodiversity agenda – the communications challenge





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Streamed live on Apr 12, 2018

In 2015 the world watched as 196 countries signed up to the Paris Climate Agreement. One of the reasons for the success of this Agreement was the existence of a major, coordinated and impactful communications movement that resonated across sectors and with public and policy-makers alike. There now needs to be a similar movement and momentum focused on biodiversity. As with the Paris Agreement, the landscape around the development of a new biodiversity strategy is extremely congested and not always coherent: there are many players, many audiences and many complex, and in some cases contested, messages. For example, the expert meeting that precedes the panel discussion will involve over 50 individuals from around the world discussing just one aspect - the evidence base required - of the new strategy. And yet lessons from the Paris Agreement illustrate how critical it will be to distil this complexity into messages that resonate with decision-makers.

This public panel discussion, hosted by the Cambridge Conservation Initiative on “Setting a new post-2020 biodiversity agenda – the communications challenge”, aims to explore how to transform the complexity surrounding biodiversity and the need to protect our natural world into effective messages to target and mobilise key audiences such as business, government, economics and the biodiversity conservation sector itself, asking what narratives work or don’t work for each of these sectors.

This event will act as a bridge between two other events happening in Cambridge over that week: an expert meeting examining the evidence base required to underpin the development of the new framework for global biodiversity conservation (10-12 April) and a communications dialogue (13 April).


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