 Just imagine this for a second your business is not doing too well And you're thinking about running a happy hour running 20% off. So in that way, it can save your business We all've been through that, right? Well, that's a big fat. No, that's not gonna save your business And that's the reason why today we're shooting the three most common Misconception about restaurant marketing for you and that way we can debunk it and show you exactly What not to do in order to have a thriving profitable restaurant? So make sure you guys keep watching. Hey guys, it's Wilson here Your friend in helping you build a profitable successful restaurant Make sure you guys subscribe along the journey and major shout out to these two individuals who are giving us the Fuel in order for us to create all these valuable content for you If you guys want to be featured and have a big shout out likes these two individuals Make sure you comment in the comment section below and let us know any problems you may have and Any support words that you have for us now without further ado, we're gonna dive right in number one most misconception of Restaurant marketing is that marketing fixes all Marketing does not fix all if you have a poor quality product You're gonna have people come in the through the doors with your 20% coupon They're gonna try your item and they're gonna bash it because the quality just sucks They're never gonna come back again. You're gonna have poor reviews They're gonna tell all their friends about how bad your restaurant is and the worst of all You're gonna be losing money selling items to this person because you just ran a 20% off Promotion for them 20% off cuts right into your margins and unfortunately you have achieved a lose lose lose Scenario for your business and that's the reason why we would always want to lay off marketing Until the very end until you have your systems and processes fixed Until when you have the quality of your products fixed until you have gained Alignment with yourself for your business within your team and that's when we start doing marketing So marketing does not fix all the second most Misconceived perception about restaurant marketing is that marketing Equals big promos big discounts if we go and utilize this strategy then Unfortunately, we're training our customers to only come dine at your restaurants When there is a discount it would cheapen out your whole restaurants and at the end of the day It would also cut right into your margins So unfortunately that is not the smartest way of running a business or a restaurant Running promotions can only be done when you're able to connect with your customers when you're able and when they feel Like that they're getting something of value when they don't take that for granted when they feel like wow I'm being taken care of because I'm loyal to your customers Something that you may want to try instead would be collaborations Events to make sure that you get people to talk about your restaurant So once again marketing is not all about running big promotions and discounts It is actually a detriment to your restaurant if you think that's what marketing is if you guys find any value from this video Make sure you smash the like button so then that way we know this is the type of video that you enjoy now Let's get back to regular programming The third biggest misconception about restaurant marketing is that marketing is fast marketing is efficient That is total bogus if anyone comes to you pitching you on an idea telling you that you're gonna get results right away Then unfortunately, that's a big fat. No, no big fat lie guys Marketing is not fast. You do not want to run promotions like what we were saying before How many times have you heard about a restaurant before you actually go and visit? I still remember till this day It's been three weeks since I've been talking about this sushi place that I've always wanted to go and yet I still haven't visited them. I always see them on Instagram It's been around five to six different touch points And what I mean by touch point is five to six different impressions that I see them on my feed And yet I still haven't gone and ordered from them yet, although that's on my to-do list So what I mean by that is you would always want to do promotions through social media PR Influencer marketing all this type of marketing but understand that marketing takes time You need to work into your customers habits. They're spending habits They're dining habits and usually that takes around a couple months in order for you to marinate In order for you to actually seep into their spending habits in order for them to come and dine in at your restaurant So marketing is a long game We cannot just stop doing marketing just because we don't see instant gratification Instant result. That's not what restaurant marketing is. We need to Appear and build that brand little by little So there you go The three biggest misconception that Restaurant tiers have with restaurant marketing and the only reason why I'm sharing these Misconceptions with you is because a lot of my clients when they come to me They're like Wilson, you know what I want to do marketing for my restaurant And they have all these big mistakes and Conceptions about what it means and that's reason why I want to save you guys some trouble save you guys Years down the road of just running big promos Thinking that it'll be fast and thinking that marketing fixes all unfortunately That's not the case And that's the reason why I want to invite you to our free master class in the link below and in that master class We cover the step-by-step process and how do you build a successful profitable restaurant? So make sure you guys go in the link sign up now and I'll see you guys in the next video