 Splitting Hares, the hairdresser's podcast starts now. Featuring Matt Beck, Christina Cavalcanti, Brian Hare, Brea Bolland, Thaddeus Bolland, and Justin Scott. Stop playing. All right. So much battle. All right, all right. Welcome to Splitting Hares, Episode 89. Very excited to be here with all of you, all of my favorite people. We're so excited with you, too. We've got Brian Hare, Drea Bolland, almost called you Thad, Justin, Thaddeus Bolland, and Christina Cavalcanti. We're all hanging out here in the salon. Already, my phone says low battery. I'm hearing that YouTube is saying it will start. No, there's another live feed, guys. So some people are saying that this is going to start in 21 days. That's actually FSE Live that's starting in 21 days. But we have tonight's podcast should also be on our YouTube channel. So if you guys are trying to find it, the best way to find it is to either go to freesaneducation.com, click on the live feed button, or go to our YouTube channel on the front page. It'll say all of our live events. And you can just click on that. Thank you, guys, for tuning in on Periscope beforehand. We do a little pre-show party on Periscope. And then we do the show live with all the cameras. So we have a lot of stuff to talk about. Yeah, we do. Yeah, we do. Justin has some new stuff to talk about today. We're going to bring you the news, but we're going to do it by sharing a little. Wait, wait, wait. Don't ruin it. Oh, yeah, good call. Justin's got something coming up. And Drea has some tresses. Brian's got some social stuff. And then. Thad's got that stuff. Thad's got that stuff. He's got to bring us a wheel. Christina's got Christina's stuff. Yeah, she does. We do need the wheel. We are missing the wheel. Christina's super blonde. I don't know if you guys can see, because it's really dark over Thad and Christina. But we're going to call it the Batcave. We actually, with Christina's hair this time. Christina's soup's blonde. Oh, check it out. So with Christina's hair this time, we're actually taking it in a few stages. Because usually, Christina's hair is kind of one of those things that I probably put off too much and not jump into doing. But we did start a couple days ago. We put Lightner all over her head. She started out as like, what level was that, Chris? Wicked deck. It was like a four. It's Brazilian brown. So Christina had colored her hair with a four. And so we did, we lifted it with Lightner once. Then we toned it. Then we lifted it again today. And then now we toned it again. Yeah, we lifted it once, toned it. And then we lifted it two more times, I thought. I don't know, we lifted it a lot. But our goal is to try to get the base level of her entire head nice and even. And then what we're going to do is go in and have some fun with it. So it's a process. And I think that that's something that we always talk about is not rushing through, trying to get everyone, not trying to take everyone so blonde right away. It do it in steps and then work your way through. All we have to do now is lift the ends a little bit. And then we're going to have a nice clean palette to do whatever we want with her hair, which is the goal anyway. So kind of fun. And that's basically what's been going on. There's whole lives. That was the 4th of July over the last couple of days. That's what we did. Also, you guys have anything going on? Anything cool? 4th of July? Yeah, 4th of July. Anything? It was fun. It was fun. Nice time off with family. Yeah. Yeah. Set off with fireworks. I just shot off fireworks. You didn't? No, actually. I think now I did not see any of my family all day. But I saw my second family, like my other mom, my best friend, that's all other family. But not a real, blokely family. Right. OK. All right. Weird. And I think about it. I'd live with them. All right, cool. So what we're going to do, we want to get this show back to the basics a bit. So we've talked about, we took some questions on the internet, on the interwebs. So we have those questions. We have our social stuff. We have our tresses. But we're just going to get through all this stuff. We don't want to have too much craziness going on. We still want to have some fun. But we want to get the information out to you guys. So those of you who are watching can soak it up and then quickly move on with your life. And I'm going to throw my computer. You see what happens when it's not like Apple software? They throw it across the salon. Exactly. So all right, so let's get into industry. What? There's other software? There is. Yes, there is. Let's get into industry news. And then we will move on from there. Move on. Where's my stuff? There it is. A now, now, air industry news from Justin Scott. OK. So the news is going to change it up a little bit. Instead of talking about, like, of course, I'm going to bring in some really cool segments. But, hey, Periscope. That old zero armpit. There we go. Sorry about that. OK. But instead of doing it about tons of celebrities in our industry, this wasn't made for that. Which is why I really liked being a part of it when I had a chance. Because I was just some guy who taught hair. I just did some hair, you know? And I want to focus the news on the cool stuff that I see people out there doing who aren't stage performers, who aren't owners of huge companies. So what we're going to do now is we're going to feature you, our viewers, people who follow us, people who do hair around the world, the way we're going to do this through social media. We're going to have everybody use our hashtag, which needs to start using more of, I feel. Yeah. So we're hoping to build up hashtag free salon education. If you guys would like to see your work on splitting hairs, we would love to share it and talk about it and just showcase it. But use the hashtag free salon education or tag us on Instagram so that we can put it out there and share it with people. Yeah. Because that's really what it's all about. So that's what we're doing today. I have a few pieces. And what I want to do is focus on, I want to show a few. But even if we have maybe like eight or under that are really cool, I want to kind of post them up at the end of our show so everybody can make sure they can follow whoever we throw up there. Yeah. If we throw your work up and that's it. You're not OK with it. I'm just going to do the good ol' hail. It's not on my cart because it's farther away from normal. Yes. Yeah, no. We're going to pick everybody's stuff. We're going to tag them in the photos. We're going to do like a nice collage of them on the free salon education page, which I think is really cool. Yep. So we have a few pieces today. I've been looking and kind of like screenshots of cool hair when I see it. So I can't really see which one she's going to bring up. So you want to just tell me the name of the first person you want to bring up there, Christina? Whole Fast Barber Shop. These are actually some local guys, which you have. Yeah, these are some guys over in Flemington, a barbershop. They opened up a little less than a year ago. They're doing great. And they do like a classic gentleman's barbershop, shape parlor. And I like this haircut because it showed a really cool like psychabilly haircut if you want to take a look at the phone. Oh yeah, that's cool. I really like this one. I thought it was really rad. You guys want to take a peek? It was just a really clean work. Sides were simple. The top was just perfect. So I feel that that's something to see every day and to have somebody who could do a really cool flat type psychabilly haircut is something that should be shown, be proud of. Right on. Good dudes. That's something cool we have coming up in the future too. Yeah. Awesome, what's the next one, Christina? Awesome. I picked this one because it's just really clean. Very simple. Yeah, I guess Barb, many haircuts coming in here. I want. Did I tell you that, Christina? His friends are coming in asking for this haircut. For the Hayden, please. The Hayden haircut, yeah. Jonah? Yeah, he got a mohawk. He got like a wicked mohawk, yeah. It's cute. Yeah, it's really cute. But what's the next one you got? Was it Savillis? Seville's? Seville's, yeah. The Savill's Barbers is a very clean gentleman's haircut You don't see a very clean, quaffed men's haircut that often anymore. The beard looks nice. Yeah, I love that. I should say the beard is perfectly sculpted to fit this haircut. It's so amazing to me how many talented hairdressers there are. I remember 10 years ago when I started in the hair industry, you didn't have social media for people to post their work all the time. So I think it was very easy back in the day to be like, I am the best hairdresser in the world. But now, you can very easily go on the internet and be like, yeah, you're better than me. You're better than me. You're better than me. I look at these and I'm humbled all the time. Some of these guys follow me in my work. It's actually really cool because a lot of barbers that follow me have been liking all the women's styles that I put up. So it's nice to see cross-appreciation between careers, which is nice. Justin, I think that that's a good start for the beard that I want to grow. You could have had that by now. You could have had that five times. I know. That's the guy around the beard. OK, I got you. The next one, is it William? Yep. The next one is a friend of ours. William Everett. William Everett. I found this by looking up our hashtag. You see what happens? Our hashtag for reclamation. That's beautiful. It's just so clean. Very nice. It's cool to see the evolution of, I mean, we've known William now for about two years since we started doing this. So just to see his work and how it's evolved, it just looks really good. Happy for the guy. Right? Natalie, is that the next one? Mm-hmm. Awesome. This one is just really cool. Really clean, really simple. Really crazy. Good colors. Nice shape. Like it. You know? And the last one was Vaughn. I love that color. This is fantastic. Very clean haircut, perfect color. Yeah, it looks really good. It doesn't look like it's full of filters. I like the style of it. Exactly. I think they executed everything very, very well. Yeah. Those are my first seven of my industry news from the industry. This is what the industry is giving me to work with. OK. They're going to be popped up on the Free Salon Education once soon. So make sure, you guys, if you want to get your work featured on here, we'd love to share it and show it. But just hashtag Free Salon Education on Instagram, and we'll be able to find the photo. And my last bit of news? Yes. Tank top. It's very patriotic tank top. It's my 4th of July tank top, washed it, brought it in. It was just covered in, like, what was this covered in? It was like beer and then ketchup, I think. Someone threw a barbecue sauce all over this thing. Oxy clean. It was a good day. So I guess Justin had a good weekend. I thought I actually got burnt across it, but it wasn't actually burnt through. That bar crawl has really changed you. It's a lifestyle. All right, cool. All right, sweet. Thank you, guys. William says thank you all. Hey, good job, William. All right, sweet. And Periscope, we got to go because the phone's dying. It's dead. See you, guys. Bye. All right, so let's move into Trending Tresses. OK. All right. Get the Fall 1.1 on Celebrity Hair Changes. Here's Trending Tresses with Dreja Boland. All right, so I'm really excited to see more pictures of this first one. It's Blake Lively. And she has always been a blonde from anything that I've ever seen her in. And now she's just this really pretty, light, chocolatey brown. And I think it's awesome. That's sweet. I got to pull these up, actually. I have them right here. I was going to say. Brian and I talked about this earlier. OK. So what did you talk about? Yeah. That we liked it. I would love to hear what you guys think. I was like, she made it sound like it was a really deep conversation. Brian and I have actually been texting back for the past couple of days of Brian sending me pictures. He's like, oh, did you see this one? And I was like, no. I'm like, is that new? I'm like, I can't find that anywhere. OK. But yeah. So Brian and I have already been going through. Collaborated this week. Collaborated on the Trending Tresses. OK. The second one is Matt Damon is rocking a serious ponytail, which I don't remember when his hair got long. I love it. I love it, too. But I just don't know when he got it to that point. Well, when have we seen him? I haven't. When I had dinner with him last week. He's had plenty of time to grow that. He hasn't done much. That's true. He must have been keeping it up in a cap or something during our Skype calls. He's in a new movie I want to see about Mars. Looks good. Oh, that's probably when he grew his ponytail was his time on Mars. Yeah, he spent a lot of time there. I can't. Sorry, let's get back to the Tresses. We're talking about it. All right. Then we have Kasia, who is tennis ball green. I love her. That I like to think that it was after Brian did it. So that's how we're at the roots would say that's about right. Yeah, you know, so we're going with that one. Because of Zane inspired me and then I inspired Kasia. Yeah. Well, I find it so funny that anytime you see Kasia with fantasy colors, she always has a root. She's just leaving. And I just I don't understand why they dance. Why is there not a photograph of? When it was freshly done. She has a sensitive scalp. Yeah. Yeah, maybe she never has them do that. Maybe maybe that's a real flag from somewhere. So she's too busy trying to steal it for that America. She has weird stuff all time. OK, I thought this was really interesting. So this the Couture fall preview was this past week. And on the Chanel runway, every single model had one of these short, dark, blunt Bob wigs. I can't even look at it. I want one. I feel like that should be in the movie like Coneheads or something or or Galaxy Quest. I think that haircut was in Galaxy Quest. I think I think it was. I can't look at it. But here it was this high Couture fashion show and these wigs were all over the runway for them. I would love to have seen their faces when they put those on them. When they just showed them what. Reminds you what? Of the 51st States, the the lady trainer. Oh, yeah, that's who it is. Yeah. Well, Kindle Jenner Instagrammed a photo of her in the wig because she walked in the show and she's like, I said yes because it's Chanel and who wouldn't? I want it just for fun. Yeah, yeah, I could see you wearing that, Brian. Right. Yeah. Brian, we should get you a wig collection. We should. Should start my own wig collection. Watch out, Raquel Welch. Here I come. Yeah. Every day you're my more and more the alien from American Dad in the wig collection. We'll just seal the deal on that one. There you go. All right. Next we have Carmen has done, has gotten extensions put into her hair, which I love her short hair and I love how cute and piecey it was. But I think it just shows how well done these extensions were with how seamless they are. And I thought that was really cool. Are they seamless? Because in this picture, she's definitely right where her hand is is where her layers would be. So I don't I haven't seen any other pictures of it, but because I'm such a fan of extensions, it looks like she's like, hey, check it out, but I'm hiding the truth. The seam. Yeah. But we'll see more. Yeah, I like the short hair. I like the short hair. All right. All right. Then Jennifer Garner has gone pretty blonde in this picture, but what is going all over the Internet and the hairdressing world is, is that a bottle of Olaplex in her hand? That's definitely a bottle of Olaplex. Drinking it now. Yeah, there is no doubt. So I say the yes. Jennifer Garner is blonde and she uses Olaplex. Yeah. So that was that. And then right before the show started, we found out that Kelly Rippa is is blue. Yeah. Is she doing the show blue? You guys watch that show. She does the show. She did it pink. Like she did it pink? Right. All right. But she did it pink? Yeah. Good for her. I saw it. I was like, when did she get cute? See what teal hair does? It makes you cute. Fat, put teal hair back on. You look adorable. So we know Justin's preferences. Yeah. I like teal. He likes teal hair. All right. All right. And that's it for the tresses. Very, very cool. All right, let's get into social media stuff. On FSE, social media, FSE, social media. Submit your questions to Brian Hare on our Facebook community, or by using the hashtag FreeSelonEducation. Hi. All right. All right. So for starters, I've been looking forward to going over this one just because I think it's a good topic. And because I told she asked it like days ago. But I commented, I was like, I promise, just watch the show. We'll do it. But it's not going to be for a few days. So Shira put up on our page. So the time has come where I feel like I need to raise prices. I raised them last year when I moved to my new studio. I invested a lot in it, started stocking products for sale, and felt like since I wasn't working from home anymore, it was valid. I've heard people say they raise prices 5% every year. I thought that sounded crazy at the time, but I'm kind of at that point. I mean, I pay more on rent every year and also on products with taxes and general inflation. I don't think it's unfair for me to raise prices, but I would like to get to let everyone know, wait. I would like to let everyone know in the best and easiest words possible. I need to find a way for them to understand that it's really out of necessity and not out of greed. Any advice? I'm not worried about losing clients. It's more about presenting it in the most professional way, which I think is a good topic because I know a long time ago, we chatted about something kind of like this, but this, I feel like, because she's in a studio now, because I used to say just blame it on the salon, or like, not blame it, but like in the past, I'd said, when you worked for a salon, it was good to treat it like the promotion and the celebration that it is. And that way, people were more, oh, that's awesome, congrats. Then, oh, now I gotta dig deeper in my pockets. Right, yeah, but when you work by yourself, it's different because you're the one controlling the pricing. Yeah, right. I mean, I definitely understand, I've seen it in the past where it's a little nerve-wracking doing that, because I worked for a shop, where I had to try to convince my co-workers that like as a salon, we needed to move to tiered pricing or raise the prices or something like that. Yeah, because you guys were all the same price. Everybody. Everybody, yeah. And it was never changing. And I explained to my co-workers, I said, and maybe this can help with the way to translate it to your guests. I had said, I explained to them that the cost of everything is gonna go up. It always is, that's just the way the world works. And right now, you live comfortably and you make a good paycheck, but that exact same paycheck is gonna put you in the poor house in five years, because it's not gonna be able to afford the rent or the gas or the car or anything else, the clothes, as that gets more expensive. Yeah. So that was my way. But I don't know how, how would you word that to guests? Well, my thought on the whole situation, and I've now, after we've owned the salon now for six years, I think that too many people wanna raise their prices too quickly. And we've talked about this before, but I don't feel like you should raise your prices ever until you're not being able to fit people in. Right. And then that's when you need to raise, whether it's your staff or you as an owner or you as a studio person in a solo salon, studio kind of situation or a booth rent, until they're knocking down the door and cannot get in with you, then I wouldn't raise your prices because you're raising your prices for, you know, for, You're gonna, You're loyal people you have. You need to have that crazy clientele and then you have a reason to raise your prices. It's the in-demand part of it. And you can't just raise your prices, I don't think without adding something to it. So if you're gonna raise your prices $5, then give a reason for it. Change something in your salon or make it because it's just like our landlord wants to raise our rent every year here in the building and he doesn't do a damn thing. Yeah, he raises it every year a lot. Well, he doesn't do a damn thing to make this building look better. But he does talk about prices going up, which is fine, but maybe you should do something to show us why we should pay you more money. You know what I mean? So it's the same thing with a haircut. You can't just raise your haircuts just because the world around you is getting more expensive. The world around you is getting more expensive, but things are getting nicer and things are getting, like you look at the movies, going to the movies is more expensive now than it used to be back in the day. But look at all the upgrades and crazy things they've done at a movie theater. We were talking about it earlier with lazy boy recliners and servers and different things. So their prices are going up. And I hope this makes sense, but there's just a lot. The evolution is you make something better and then you charge more for it. So as a salon, you need to make sure that if you want to raise your haircut prices, just come up with maybe something fun, a new menu, or maybe you're going to take more time in the shampoo bowl, or you're going to add something to that service to make it worth more money. That's my opinion. All right, so that's how she should do it. How do you think she should word it? So say she's hit both of those. Like she's ready to give more in the service. She has gotten to the point where she needs to raise prices because she's that busy. How would you suggest wording that? Well, I think the best way to word it is just to be honest with your clients. Like if you're going to raise your prices, then you just say to them, this is the situation we're going to raise. Let's say, my book is so busy and I want to keep with all my loyal guests. So my prices are going up $5. I just said it to some of my guests that have been coming in. I've been doing some of these people for 10 years and they're still at like a $50 haircut. So now my book is getting so busy. So now I'm just saying to them, I'm so booked at this point. Like I'm booked so far out. I need to make sure that that time is very valuable. So my prices are going to be going up a little bit. And if you do it in a small increment, I don't think it's a big deal. I don't think people are going to freak out. Well, and honestly, the whole 5% thing, that works out to like $2.13 that you just added to it. So yeah. I mean, I honestly, I would do $5 at a time. I think $5 is a pretty, I think haircuts are weird when they're like $82.50. I agree. I mean, but some people do it and it's fine. It probably works for some people, but I think. Plus if you do it at $5, that's more than 5%. And $5 on every single service adds up really fast. Yeah, it does. And you know, you got to be careful because you don't want to, you are going to lose customers and that's okay. And that's what a lot of people don't realize. Well, and that's why you wait until you're that book. So that when the ones that don't want to pay it sort of wiggle out of the bunch, then there's, you know, you've got room and demand for more people to get in. I was going to say, I worked for a salon that every year on November 1st, everything went up $2. Okay. And that's, I mean, that's a program that you had. So clients knew about it. They knew about it and they knew that that was happening. It wasn't a surprise and it's just the reality of how it worked. Yeah, so that's why I think it's easier if you're a salon than if you're a booth rent. Cause if you're a booth rent or studio and you say, you know, every November 1st I'm raising $5, it's a little bit of a different story. So you have to have a reason to be doing it. And I think when you're busy enough you will have that reason. Good answer, guys. What else we got there? Well, the one I was telling you about earlier that I think is funny, I'm sort of, I'm on a bunch of different hairdresser social medias. And one of them that for some reason has been popping up a lot in my newsfeed is the Olaplex users. Okay. Which I look at cause I am a fan. Cause you're an Olaplex user? I am a fan. And I see it a lot now where people are talking but they're showing other products that sales reps are saying, well, like this one, I forget, I'm not even gonna say the name of it, but they're saying, well, this has been around since before Olaplex. They just didn't advertise properly. It's the same thing, but it's better. And it's more efficient cause you don't need to bump the developer. All this stuff, Olaplex makes you do it cause there's extra ingredients that come from Maldehyde. So the, what is he? Owner, founder? Dean of Olaplex commented on this girl's picture himself and said, thanks for the information. If anyone can get an audio recording, not by telephone, of any rep, of any knockoff company making similar or slanderous claims against Olaplex, I will make it well worth your while in free Olaplex products. Olaplex is a patented chemistry that is non-existent in knockoff brands. Love, Dean. Right. So I just pushed it out there for you a little further, Dean. I think that's funny. Now I'm like, I wanna egg people on just so I can get lots of Olaplex. Well, Dean's a cool guy too because I called him, when was that, Chris? Like a couple, like a week ago, right? Yeah, it was last week. Yeah, so I called him last week and he's on vacation in Hawaii and he answers his phone and he talked to me for quite a while and he just, the thing I like about talking to him is he has so much information about the industry. Like he knows, he knows his product really well and he knows all the stuff about it and around it. So, it's probably another reason why it's successful. Exactly. And that's what ends up happening with companies if they have an owner that's present and knows. Well, yeah. And that's why when I called him, I was talking to him because I said, we have this silk protein treatment that we're putting in hair color. Not saying it's Olaplex because it's not. It's a silk protein treatment. That's all it is. It makes hair smooth. That's the point. It doesn't help bonds from breaking and all that. It actually will put silk protein in the hair. That's what it does. So I wanted to talk to him because I wanted to have that conversation of, I don't want, this is not Olaplex. Olaplex is his own thing. And I said, I'm using it with Olaplex. So we're putting super silk in color and Olaplex at the same time because they're doing two different jobs. You're super saying. Yeah. So I had a long conversation with him about it and he was very open to it and he's just so smart on his product and they put a lot of thought into it and that's what makes it such a great product. Test after test and they know, he knows that his product works and he knows why the other ones don't. So it's just, I always love talking to people like that because you'd get smarter as you're having that conversation. I like it and I enjoy, I appreciate how much knowledge his team also has. Like I was telling you about the stuff that I'm learning just from looking at their Facebook page because he's got their team all on it. So when people have questions, their educators are just pouring the information out there I like that it's so accessible and it's so open book with whatever you wanna know. So go Olaplex. All right. All right, going off of, I don't remember if it was last week or the week before when we told the story about what's his name that does the haircuts for the homeless people. Oh, Marcus. Marcus. Was it Marcus? Marcus. Mark. Last week. Somebody just put something up on one of the forums that I follow that, I'm not gonna say her name, what doesn't matter. But she had just put up, she's like make sure when you wanna do stuff like that as I'm sure many more people are gonna want to be inspired that you do take sanitization into consideration. I did not give this picture to put up because it is kind of disgusting. She was doing, yes, she was doing haircuts on, they were doing haircuts for homeless people and she didn't really follow protocol I guess with what she needed to. And she got a hair splinter underneath her thumbnail and couldn't get it out and it got infected and she had to have surgery. And so that's good, still do your charity work but don't forget about all of the sanitization that you have to pass for your state board. Yeah. Cause, yeah. But if you get somebody's hair even from the salon in your finger, you don't know that same person. Oh no, you can. Oh, okay. I'm not cause they're homeless. No, no, no, it's not cause they're homeless. I'm just saying this is that situation where people are just running out there because I know that you don't, not everybody always follows 100% to what you should do as far as like remembering to, I don't know, clean everything all the time as far as like actual sanitaria. Unfortunately that is, yeah. That's a big problem in the industry. I just meant for that instance, I don't think that had like those two. Well, like I was saying, if you guys look at most of the barbers, if you look at their photos like all the big guys who are traveling are always wearing gloves for a reason. Yeah. Cause in a barbershop, you're getting hairs. You're getting hair splinters every day, it sucks. So if you're going out there guys, just go get some latex gloves and you'll be golden. Yeah. That's it. We're just like really tight in the highland ones. And like you said, they're wearing them in the shops like that. Yeah, that's it. They're wearing them in the shop for that reason. Now it's either, it's even 10 times more important especially when you're going out there cutting some guys hair as in a shower in a year. You know, make sure you keep yourself safe. Yeah, it's definitely, you know, and that's with, with Mark, if you see him on the videos, he is wearing gloves too. Yeah. So I mean, it's not like, I get what Christina is saying because it's, you could, that could happen with anyone. And so just, you just need to take precaution. No matter what you're doing because a piece of hair underneath your fingernail is not a good thing. No, right. I mean, it's not supposed to be there. So infection can happen. All right. True story. And I think that's it. That's what we got. Okay. So I want to grab the wheel, Thad. And maybe don't throw it up yet but because I want to, I want to go through, we asked people on the free salon education community to ask questions. And those of you that ask questions can have an opportunity to spin the wheel. So Mickey Bullock had a question. There's a few other questions. So I want to go through the questions because I think it's important, but then we'll pick somebody to spin the wheel. Oh, Mickey told us that you were picking him right there. He did. I know. You know it. Mickey Bullock may be spinning the wheel, but okay. He asked, what do you think, what do you all think of the PBA? I don't know anything about him. I have no idea anything about that. Justin asked me today. I was like, wait, the police? I mean, I know. I know it's hard. I know what it is. I just literally know nothing else. Okay. And Thad? Before this past weekend, I didn't know anything about it, but because I was watching the video camera and listening to you talk to Rowena, like I learned a lot more. Yeah. That's what I heard. Like I like it. Yeah. So the PBA is a big association that started a long, long time ago. And they are basically the whole purpose of it when they started was to kind of fight for the rights of hairstylists with licensing and all of that. So all the Supreme Court rulings and all that, they're right there on the front line. Yeah. I did an event for them once. Okay. On Capitol Hill. Oh, by the way, I helped them. Nice. There you go. I worked with them. I forgot about that. Did I not put that in my resume? Whoops. So here's, I think what the challenge is. You know, I think everybody's trying to find their way right now. Like I just did, I did a webinar for the PBA about six months ago. They had a good turnout. I think not enough people know about this stuff. And I would say it's their fault in a way because we got to get them out, but they run, ISSE show is the PBA. They do a lot of huge thing. Naha is the PBA. So we have to, I think a lot of hairdressers don't know what the PBA is. And I've had licensing in three states now. I've been in contact with other states. And I have no idea what they're doing. Well, it's still today. Right. The state might not want you to know about the PBA. Well, that's what I'm saying. I feel though, in my travels of people I've questioned in other states as other hairdressers or barbers or educators, I thought I would have at least heard it by now seven years later or even or anything. Yeah. Except for you. They may have been able to help you with your licenses. At this point, yeah, probably. So check out the PBA. I personally think that it's a great thing. And you become a member just to support it. They have free webinars when you're a member and all kinds of different education. So I think it's a cool thing to join if you'd like. All right, so Kat has a question. I'm considering making a new service menu. It seems the trend is less is more. What do you leave out from the menu? Also, I also have tiered pricing for different stylist levels. Should that be listed separately or is a up, which I dislike be put in place? Like 40 and up. Yeah, 40 and up, yeah. Okay, so. Oh, and up, yeah. Well, the thing with up is, most states, I don't know if you guys knew this, but let's say somebody comes in for a haircut and you say 40 and up is your price and it takes you, whatever reason, couple hours of cut and finish their hair. You charge them an $85 bill, well, it's not much of your time. You're charging that much money for it because up there they can't argue that price. It's considered if they want to argue it, they could call the cops and be like, she's trying to rob you because, you know, took her 80, took her three and a half hours to do my hair, but an hour to do her hair. I don't think that they mean 40 and up in that sense. I think it's like 40 and up in like. I understand that. I have heard it like that though where the end-up is like coverage or less. This covers you in case it takes you X amount of time to do something and you're trying to charge money for your service. It's like a kid coming and sitting down and you do three haircuts on them because it didn't like the first two when it was exactly what he wanted and pointed to an old wall, you're charging for three haircuts. So the up is what's gonna keep you safe. I got you. I understand what you're saying. If anybody wants to argue. I must have said what you were saying. Yeah, it saves you from the hassle of not being able to get a theft of service charge if it was a very large ticket in something that happened. Okay. Anybody else have? I forget what the question was. So it's really about the menu. Should it be simple? Should there be more to it? It depends on the, you know, I think the menu should be a reflection of the environment. Yeah. You know, if it's more of like a, you know, a nice, fancy, like over the top spa kind of place that I could see very lavish, wordy, make the menu just dripping with descriptions that make you feel relaxed just by reading them. You know, if it's a little bit more modern and cool and hip looking, then maybe you want a more streamlined menu that shows that. Yeah. Like it's something that if someone goes on your website or gets a to-go menu when they look at it, they can put the two things together. Right. So go with your style. Yeah. Okay. Anybody else? He's nailing ahead. Chris, do you have an opinion on this? No, I think I agree. Yeah. I think it's good to showcase like what you offered just because somebody might not know that you offer Balayage. You just have Balayage underneath like what you would consider highlighting. Yeah, definitely have what services you offer. And then if she does have like, she could put end up, but I think you should list each tier of stylist price. The starting? Yeah, the starting price of them. Yeah. I wouldn't just generalize it and put 40 and up. Right. Even if you just put like the level one price. Right. Just so that you know at the baseline, this is the cheapest you're ever gonna pay for the service in the salon. Because this is actually something that, this is my next adventure in my mind of things I need to do. Cause we've had our menu for a while. I liked the concept of it for a bit, but now I wanna, I think things. I wish to just get like iPads. Things change. Yeah, iPads. Yeah. Something simple, you know, just showcase what you have to offer. So it's something that you can change a lot too. Well, cause also the issue with if you do, like if you were to go under and do, this is what a level one haircut is, level two haircut, level three, level four, like you might not always have somebody in this line that is at that level. Right. I mean, that's where we're at right now. Right. We don't have, every level is not covered. Right. But it's fine because if somebody calls in, we just say we have this level available and this level available. We don't give them all the options, you know. If you wanna haircut at three o'clock on a Wednesday, well we only have level two, you know. So, but that's, yeah, hopefully that helps out. Also, when you list separately if you have a tier pricing, I definitely strongly would recommend explaining it in that. So you get the wording down and have your team understand that dialogue. I still read the thing on the computer. Yeah. So we have it written at the computer, we have it written on the menu so that because it's a hard thing to explain. You know, when you're trying to explain, well, this haircut's 40, but this hair, because you don't want people to just say, well, you know, you don't want people to think that the higher haircut is just cause they're better. Right. Like that's not the goal. It's to talk about all the different aspects of it. So just make sure that you write down your own dialogue and figure that out. Which are the aspects of why we raise our prices going back to the first person. Exactly, yeah. So, yeah, which is based on it's a, there's a Robert Cronin's thing, but with the reputation, experience and demand. So basically, you know, the reputation is how busy are you? The demand is that as well. And the experience, I don't really believe in experience. Oh, the experience comes with how busy you are. Right, exactly. So it all, it all has to do with how busy you are. So really it should just be. Cause I'm busy. That's why. Cause I'm busy. It's 60 cause I'm busy. Right. All right, so Debbie says, how long does it take to build a new salon or build at a new salon? I was gonna say. I know. I was like, I don't know. That's kind of open. So how long does it take to build at a new salon? I've been there six months on commission. I stayed my whole shift, whether or not I have clients. Is it just a matter of patience? I had always heard from beauty school to expect three years to get a book that you can live comfortably off of. Yeah. Like a steady book. I mean, that's just the industry, like obviously, cause we're all from very different places and we've all heard it. Yeah. It depends not just that, but it depends on where you're working. Are you working at a street shop where you're having people come in and there's no appointments available at all because it's only by who shows up at what time for what and you're waiting. Or you're working in an area where it's all by appointment only, where there's no real walk-ins, where it's the environment of someone calling to see your work or whatever the case may be. So I feel it's, it can't be held. Like I built a book here in eight months. I was gonna say, how long have you been here? I think, wait, no, seven months. I've been doing hair in here. No, it's only been six, six or seven months, seven months since January. And I built a book that would probably take me about a year and a half anywhere else to build. Yeah. Only because the town's so small, water mouth spreads really quick and I was the only real open person here because everybody else's book is almost packed. Yeah. Which again goes with- And that's why we also don't bring on too many people at once because we can't have three people not making money here. Everyone would be miserable. We've done it. Well, we tried it. And that's what happened. Everybody gets miserable. I mean, think about the very little amount of time that you guys get to be away from a chair to kind of have that downtime. It's already kind of like, all right, what do I do when I have downtime? But like- Well, we also too, I don't know where she lives, but we pay hourly if you're not hitting your commission. And- So legally in Pennsylvania, you have to do that. As far as I know, everywhere. I don't think technically, I'm not sure, but I've heard lately that I think that that's not, you can't be like that anywhere now. No, I know New Jersey, they don't give crap. You make 20 bucks, make 20 bucks, that's a good week. Really? Yeah. I've been in salons where like- That might have just been the salon screwing you because I think it's like a federal, like you have to pay someone for it. Yeah, I think it's one of those things where it's like you have to pay them a minimum. Like they even have that with servers. Because if that's just to say that it's like a server thing where the hourly isn't anything to waste your time at. Because pay you a couple bucks an hour. The reason is if you don't make enough tips to hit what minimum wage is, then they have to make up for that on your paycheck. No, yeah, they don't care. What were you gonna say, Chris? Oh no, I was just gonna say that, that's, yeah. So you'd have to keep track of all your tips and everything and you'd have to know. But I mean- But for her being there, what did she say? Six months? Six months, yeah. I mean you have to give it more time. Yeah, patience is definitely there and I- If she's not growing, then maybe she wants to then definitely look into it because she doesn't wanna waste her time either. Right, but I mean in six months, how many times have you seen someone if you saw someone on your first day? Right. Yeah, what are they- How many returns are there? Yeah, like she should look at those numbers, yeah. So make sure we look in your salon software and look at your retention. Over the last six months, look at how many new clients you have every month, is that going up? And everything should be growing. If it's growing, then you're good. If it's not growing, then you need to probably go somewhere else because it should be. Or talk to your salon owner and figure out maybe different things that you could do. It's just, you have to be able to look at your book as future. Not, this is all that I made today. Today, I was so excited because I realized as I looked at my book when I got here, my first two clients were two brand new color clients. And so to me, that means awesome. That's two more good ticket items that are gonna happen. I can add them to the pool of people. And they were both really happy so now I've got two new return color clients. And this is another thing that I try to get across to any stylist that I'm talking to that's upset about commission. Commission's a weird thing because it seems like the only way you make money is if you're doing hair. But technically, the way that the business works is you get paid whether you're doing hair or not. But if you're not doing hair, you get minimum wage. So no matter what, if you break down what your hourly would be when you get your paycheck, that's what you're getting paid hourly. Not based on Tuesday I didn't have any clients but I was there all day so I didn't make any money. But now Wednesday I'm fully booked so I'm really happy and then Thursday I was slow so now I'm miserable because I didn't make as much money. It really has to do with the total that you bring in over a week's time or two week period and divide that by how many hours you work. That's your hourly wage. And that will be over minimum wage. So just make sure before you get upset about just sitting around, do stuff about it. Be in the salon, that's the whole point because you're not gonna grow if you're not here. And that's really what it's all about. And you're always making more than minimum wage or at least minimum wage. So don't be upset about that. You should be making money. If you are in New Jersey working wherever Justin worked then- I can give you a list of where to go. Then yeah, so then maybe try to find somewhere else but I would definitely, you should be getting paid minimum wage I believe, hopefully more. Here, here. That's one of the reasons my list of salons is like a mile long. Well, I bet, I mean it is a tough thing to do to grow in this industry because you start from nothing. And you gotta build trust with the clients, the town and you're really, you're trying to grow. So it takes time. And then you think about after six months you've got maybe a good 40 people talking about you. And then after a year, you have a hundred people talking about you. And when a hundred people are talking about you it's way more powerful than 10 people that you started with. So once that hundred starts talking about you now you've got 200 and it just grows and that's why in three years now you've got a ton of people talking about you and it just, the people start coming in. But it takes a long time to climb up that hill to then where it just finally starts to spread out. Especially if you do it by yourself. Like I'm lucky I have you guys to work with and even in here we all still talk about each other. Yeah. You know, it's not just like you're pushing me because I have a low book you're pushing everyone and vice versa like everybody's pushing everyone else in here and talking about how fantastic everyone is at what they do. So that helps, you know, astronomically compared to somebody just doing it by themselves in a salon where nobody really cared. Right. All right. So. Don't work crappy people. Let's see. So are we gonna pick, we have Mickey, Kat, or Deb. Are we picking by their questions? Not by their question. We just gotta pick someone. I didn't think about that. Any of them? I was gonna say let's go with Mickey based on the Oh, we gotta pick someone. Throw a dart at your computer screen. Yeah, whatever it's. All right. All right. I'm going to, I have a person. Okay. So pick a number. It's complicated. Between one and three. Between one and three. Two. Two. All right. It's Kat. All right. Were they numbered one, two, three? Backwards. So two was the same. So two was the same. As a matter of what? Yeah, it worked. The way that brilliant mind works. I know it's amazing. Yep. Acrostic his face. I know. All right. Hey, that good job, bud. Thanks, dad. All right. So on the wheel, we have some new stuff. We have a carving comb from Donald Scott. We have a tea with that. We have the Super Silk Kit from Super Silk. We have a Mika. What else do we have? Sunlight's Balayage. We have Millennium. Three months free of Mevo. We have some cool stuff on here. MinervaBeauty.com. Some FSE stuff that we can send you. And I think that's all. What? Why don't you say carve a comb? Do it. That's the hardest one for spin. She just always has. Keeping it real. All right. So Kat, let's see. Super Silk. All right. Super Silk. All right. Cool. Wait, where's Super Silk? I can't figure that out. Hopefully she's in America. Kat Hall, you left the question. So the deal is you have to watch the show to win this. So Kat, send me your email. You almost said email again. Send me your address. And also your name and address. That's all I really need. And we will send you out your Super Silk Kit. So congratulations. No, she could watch this three years from now. We'll just send it. Oh, Kat. It was the first one. And now we also need to pick somebody from our Instagram contest. Did you figure out how you're picking them? Yes, I know how I'm picking them. Pick a number between 1 and 643. I'm going to count from the bottom and tell you who that is. Just going to find the four. There it is. All right. Man, am I bringing the wheel back? There's 101 people that played for this. No, no wheel. No, they win. I posted a picture of a set of YS Park combs and a bunch of flair. I really like YS Park combs. Can I start getting in on this contest? Say, did you pick me? You can get in by pushing the button here. Here you go. What do we pick? I don't get to spin anything. All right, so the winner of the, no, you don't. You're too far away. I'm the one closest to the wheel. All right, so the winner of the combs and pins is Echelon Salon. Thanks, dad. Even that has a part. Echelon? Echelon, probably, yeah. Echelon Salon. So that is at. Echelon? Echelon. That's the Iowa. At Echelon Salon. You're from Illinois. Illinois, yeah. I don't even know where I'm from. All right, I saw. So Echelon Salon. Is that Portuguese accent? Email me, contest at Free Salon education.com and send me your address to the salon and we'll send you out these goodies and you can give them out to whoever you would like. All right, that is that. We have an interview with Kassandra McLaughlin. McLaughlin. I love her. She owns a salon in Florida. She's a Pulmage Educator, but she built a huge Instagram following based on her images and stuff that she's done. If you look her up, you'll be surprised because you've probably liked her pictures in the past. Yeah, she's been doing some bangs. So that's what we talked about in the interview was how she gets those pictures the way that she does. So if you guys are into Instagram, that was the big thing. Her pictures are very like really well done. Her hair is really well done, too. Yeah, right. Well, that's what makes it all work. So definitely check out this interview. I think that's pretty much it, right? Wow, that was a quick one. Yeah, in and out. Good job, man. So you can follow Brian here. Just follow me everywhere I go. Follow me. Yeah, on his hairstyle dress. Hair style. Try it. Dry day 2289. I am Justin Scott. I am the real Justin Scott. I'm going to run you over. And Christina. I am the second Justin Scott. We're all Justin Scots. Follow us everything at Freeslawn Education. Thank you to Millennium Systems International for letting us use their booth to do this interview that you're about to watch. Also, MinervaBeauty.com. We love their furniture. We sit on it every week. So we would not be this comfortable every day that we use it. And thank you to demandforce.com slash freeslawneducation for keeping our clients informed of all their appointments and giving us fantastic reviews. And check out SuperSilk on freeslawneducation.com store. If you guys want to get that, also all the how-to videos are on freeslawneducation.com now, too. So you guys can figure out how to use SuperSilk and check it out. But we got the kit on there. So awesome. That is it. Enjoy this interview. And we will see you guys next week right here on Splitting Hares. Hey, guys, this is Matt Beck from freeslawneducation.com. Tampa. So I can't wait to hear about your salon. You've got so much stuff going on. You also work for Paul Mitchell. Yes. So let's talk about all the different things. So first off, how long have you owned your salon? Well, we're actually just celebrated our first year anniversary in March. So we're still kind of a new baby. But I owned a salon previously in Missouri as well. Oh, wow. So did you grow up in Missouri? Partially. I grew up there until I was nine, moved to Florida. So both are home. OK, so how did you have a salon in Missouri? Well, I did move back there for part of my adult life for about five years, opened a salon, and then moved back to Florida again. So kind of ping-ponged back and forth. OK, so what would you say is the biggest difference between owning a salon in Missouri and owning a salon in Florida? You know, I think it's a very different process to grow a clientele in a small town versus a bigger city. I think in a small town, you have such a tight network of people that that word of mouth spreads like wildfire, good or bad. In a bigger city, you almost have to earn it a little bit more. You have to really stand out. And I know we're going to talk a little bit about social media, and that's where that really came into play. OK, cool. Yeah, I would have thought maybe the opposite, that if you're in a big city, it would be easier to build up. Do you think owning a salon before was it was easier the second time going into it? Absolutely, 150%. There was this big learning curve that I just skipped with the second time around. So it was awesome. OK, cool. So how long have you been with Paul Mitchell? Since the beginning. Actually, July will be the 10-year anniversary of when I started Paul Mitchell to school Tampa. I was student number four. So it was right after the school opened. There was a core class of eight of us. So from the beginning of my career, I've been with Paul Mitchell. But I've been an educator for five years. OK, that's awesome. And you're working with the new product? Yes. You want to talk about that? The Color XG has been a total game changer. Which I do not. I don't have that in my salon yet. So you can tell us all about it. Yeah, it's really awesome. It's just a great addition to the color bar that we already have. I love Paul Mitchell, the color. PM shines. And then we had the addition of Shine's XG last year. So this is just another level of permanent color. And one of my favorite things to play with right now are the intensifiers. They just really give a lot of versatility. And I think when you have that kind of artistic spirit, you want to micromanage your color and have control over it. And this really gives you the ability to just pinpoint that exact color that you want. Or really go to the next level with pastels or vibrant colors, but still in a permanent format. So it's a whole other ball game. It's really fun. It's been really fun. Awesome. So you have the salon. You started the Instagram. And this is one of the things. So I put out on social media who should be interviewed at the show. And your name came up quite a few times, which was really cool. So why do you think that happened? What did you do within social media to grow the following that you have? You know, it's hard for me to exactly say because I feel like a lot of this happened organically in a way. It just was something that I decided to put out pretty consistently. And it was a decision to just post my work. It was an outlet that I had in the area that I was in versus going and finding, going out and handing out business cards. So I just started doing it. I started doing it every day. And then it evolved into a little bit more and a little bit more. It got attention from things like modern salon and behind the chair. And then it grew. But I think the biggest point that I kind of decided at the beginning is that I was just gonna be really true to myself and who I was and have, just be honest, not hide formulas and not, it was just being open and sharing. And I think that that really garnered a whole other audience. Well, and you have some phenomenal images that. Thank you. Now, I'm gonna put up a couple as we're talking. So it'll be somewhere in here, right? But we, so I've looked at your pictures. I have no idea how the hell you take these pictures because it looks like you're taking them with expensive cameras. That's my iPhone. Exactly. Take me through this process because I think a lot of hairdressers have a challenge with getting a good picture of the hair that they've done. Well, I think the biggest things, and I have a lot of questions, what camera do you use? What lighting do you use? And I think the number one suggestion I can give is one, taking the time. Setting yourself up with a good style and a great style and finish is probably the most important thing because if the hair is not finished impeccably, it will not photograph well. It's like three hairs turn into 50 on a phone or a camera, you know? Right. So really, really taking the time with style and finish. And I think we just from the beginning of the salon opening built that into our service. We don't do quick finishes unless the guest absolutely has to is on a time crunch. We really spend the time to do that. So that's number one. Number two is just finding a really good source of light. We have good light in the salon, but truthfully the best light that we have is the sunlight from the front window. And that really just shows the true color more than anything. So we found really an indirect source of sunlight. So not directly on the hair, but a front facing window is the best. We always get bumped out when we have a big color correction at the end of the night. It's dark because we're like, no one gets a good picture at night. No, it's hard. It's definitely hard. We've tried everything too. So really sunlight is, I say it's the best filter for hair color and just a really good style and finish. And then taking a lot of pictures. You can't take three and expect the money shot. Like I take probably on average 20 to 30 pictures per guest. Okay, all right. And what I love most about your pictures and Brian here, I don't know if you know it, but he works with us. He told me about you as well. And he was saying like you're, I had to look at your pictures. So I took a look at your pictures and they're just flawless. I mean, it's almost like they're not real. Like the hair is like, it's really good. So I'm impressed. I think you did a great job. There's a reason why you have the following that you have. And so what's next? How's this, so the salon's been a year. So what's next with you? What's your plan? Well, we just hit some really, one of our target goals for two of our stylists. They hit some of their big goals and we have our team that's growing and we have three young stylists kind of in the work. So really our next step is just to grow our team. We're kind of doing a little different thing with our schedule. We do four, 10 hour days. And we have a smaller space. So my goal for next year is to really start opening the salon five, six, 10 hour days and then getting a rotation and just a bigger team. But I'm still keeping that really close knit family that we have because we work really closely together. We have a 1300 square foot salon. So, you know, we're pretty close but we have a lot of fun together. We really enjoy what we do. And I think if you look at my stylist across the board, their social media, the work is impactable. And I think happy hairdressers do good hair. And a good team makes for the ability to do the type of color corrections that we do or spending the extra time on the style and finish because everybody readily jumps in and helps each other. So when I have an eight hour color service that goes into my next two services, I'm not freaking out because I know I have hands that'll help me. That's awesome. And that does a lot. So I just want to continue to grow that. And what do you think is the thing that makes your staff want to do that extra work or jump in and help you out? Because that's a question that we get really often. How do you inspire a team? How do you get a team to all work together and not just, you know, I'm done with my work so I'm going to go in the back and hang out? A few different things I think that come into play. And I think the very first one is hiring the right person. And that sounds like a no duh. But I really think having a super duper, specific, clear idea of who you want in your salon. And if someone doesn't have it, you can't be afraid to say no. And my mom and dad, they do a lot of motivational speaking and things like that. And my dad always says you have to be willing to let go of the good to get the great. And so my philosophy is just hiring the great ones. Awesome. So that's number one. We're very cool. So if you guys are not following Cassandra, you can follow her. Cassandra Platinum on Instagram. Okay. And then Cassandra Lane McLaughlin on Facebook. Okay. Yeah. Awesome. Well, thank you so much. Thank you. I know you have to get back to work doing great hair. So thank you guys so much for watching. Thank you to Millennium Systems International for letting us hang out at their booth at Premier Orlando and anything else? No, just thank you for having me. All right. Thanks guys. We'll see you on the next video. Thanks. B.M. Eastern Standard Time or as close as we can get it.