 Unlike a lot of the companies in the dating industry, we don't teach techniques per se in the sense that we don't teach a scripted ABC method to achieve results with women. Because in my opinion, seduction and dating is not linear, it's actually very flexible and spontaneous and should be so. So instead what we've done is we've backwards engineered the principles that men who are naturally gifted with women have. And I have nailed those down to five major principles and these are the basis for everything that I teach. These are the ability first and foremost to have awareness, internal awareness to understand your own emotional state, your thinking processes, the way your physiology and your emotions and your thoughts interact and then to have external awareness of what's going on around you in terms of the environment and most importantly the girl that you're speaking with. Because it is actually the woman that will teach you how to seduce her through her responses to your advances. From there we move on to the concept of intent which is how you project and assert your own desires. Because a lot of men have a lot of shame, guilt and fear about the fact that they are sexual beings and therefore they actually censor themselves which is a very unattractive thing to women when they're being approached because the women can see immediately that they kind of want them but they're scared to show that. From there we move on to the other core principles. From this I've developed some very unique coaching programs that allow guys to have very concrete principles to play with. It's not like just go out there and be natural. We do certainly have a strategy and a step by step methodology but at the same time it's very flexible to the person, the individual and how they want to express that.