 The study revealed that the existing promotion criteria was unrealistic, inconsistent and biased, and lacked justified faculty evaluation. Furthermore, there was a general consensus among the participants that the criteria should be strengthened by incorporating research into the promotion process. Additionally, the participants suggested that the criteria should be standardized, and that a robust faculty promotion policy and guidelines should be introduced. This article was authored by Mohammad Riyaz Shabazz Janjua, Jamila Janjua, Shazia Mwazam and others.