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Published on Feb 12, 2015

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Today, Lou Lombardi announced the launch of his podcast, The Loudini Rock and Roll Circus, to help alleviate the most common frustration independent musicians have - getting heard. The idea stemmed from Lombardi’s own struggle for many years trying to gain exposure and independent endorsement in a market heavily saturated with other artists trying to build a fan base themselves.

“It isn’t enough anymore to record a great CD, or be a great guitar player, or a great singer or even a great songwriter. You’ve got to really get yourself out there,” Lombardi said. “You can do a lot to promote yourself, but there’s nothing like having third party validation about what you’re doing. That is one of the most powerful things out there. Until I discovered that, I was just totally lost.”

With the creation of The Loudini Rock and Roll Circus podcast, Lombardi promotes independent artists to listeners around the world. As part of the podcast, bands and artists have their music not only played, but also independently endorsed, which is very important. After the podcast, a blog is written containing details about the artist and links to their music and online profiles, aiding in their SEO efforts. A video version of the podcast is created with a slideshow that plays along with the artist or band’s music, and includes pictures, website, social networks, and other links pertaining to the artist or band.

The artists gain creditably and exposure through the podcast and advertisements run by Lombardi, and the listeners are not only exposed to new music, they also receive great tips and advice regarding the music industry itself.

The podcasts feature Lombardi’s co-host and veteran musician and underground radio host, Kevin O’Connor. The two industry pros discuss the artists and their music in an in depth way and give their listeners insight into the artists “back story.”

Most importantly, Lombardi says that he is building a powerful community. With the association to other artists featured, fans will naturally find new music and the artists can easily cross-promote one another. This creates a win-win situation for artists and fans alike.

Artists wishing to be featured on the podcast can apply through Lombardi’s website. http://freepromo.LoudiniRockandRollCi...

About Lou Lombardi
Lou Lombardi is a guitarist/singer/songwriter, podcaster, entrepreneur, and music marketing educator with over 20 years of live performance and studio experience to his credit.

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#loudini #llstrangelove #loulombardi



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