 Welcome to JSA TV where we're covering the latest stories trends and innovations from leaders in global connectivity Real estate and the networks within Buffy Harakitas of JSA and joining me today is Colby Cox He is the managing director for the Americas for DC bite a leading provider of Global data center intelligence Colby. Welcome friend. Hey, Buffy. How you yeah, great So good to see you here in Texas And I understand well, I do know you are the latest addition to DC bite But obviously clearly not to the data center and our industry. Why don't you tell us a little bit more about yourself and Your new role at DC bite. Yeah, so myself. I've been in the industry now God, I guess it's over eight years I was with QTS data centers for seven years in sales and then ultimately leading and running their channel program for the last couple years I was with them that ultimately found DC bite. Yeah, which is really a global data center intelligence platform Yeah, ultimately working with investors operators suppliers Consultancies really around helping them all understand what is really taking place in the global landscape around the data center market There's a ton taking place right now How can they get additional actionable data that's complementary to what they're doing on their own and due diligence? They're doing so growing into the Americas is a huge step for us Yeah, we've got a ton of the Americas data Latam North America already completely rounded out Working on some other things that we'll probably talk about yeah But really really excited about what we have to bring to to the entire data center industry Yeah globally people know us very well, so really excited to bring the brand to to the Americas Well, they couldn't have picked a better choice than you. Thank you. Hopefully we'll see yeah You've been in the space for a long time and I'm sure you're gonna be doing great things for DC bite Which leads me to my next question You're gonna be ushering in DC bites debut to the United States So why don't you tell us a little bit more about that debut and all that you have in store for that? Roll here in the US. Yeah, I mean I think first and foremost for today at the data cloud event Yeah, we're hosting a happy hour this evening at the JW Marriott corner That's from six to eight and then tomorrow. I'll be moderating a panel Around the data center is pushing closer to the edge a little subsea cable focus as well as Working with Chris Sumter from prime data centers on a 20-minute live case study Yeah, so that's to really get it started and then we're heading down to DCD, Sao Paulo in November So we'll be kind of making the rounds that pretty much every event I'll be back down in Austin in a couple weeks for another event Yeah, so trying to hit and hit around to everywhere We can to start talking to more and more folks about what we're doing and how we're gonna change the landscape And some really cool things coming that I would love to connect with people about on our roadmap for future enhancements to the Platform well, it sounds like you have that roadmap pretty lined up already We do so exciting things ahead for DC by it as they Expand their presence into the United States So you mentioned the live case study which sounds interesting With our friends at prime data centers Chris Sumter Why don't you give us more information about that live case study and what attendees can expect from that session? Yeah, no, perfect. So it's gonna be a fairly a bit of a sneak peek into probably a larger piece that we're gonna ultimately end up doing but Really what we're gonna be discussing is around how data center operators are utilizing intelligence and data to fuel Where they're selecting regions how they're selecting regions are they paying attention to tax incentives to power cost to land cost? What other competitors are doing in those markets and what are some of the things that DC bite is seeing that and then more importantly? We really want to get Chris's perspective from prime standpoint on what they're bringing to the market and how they analyze and look at these various Regions that they're thinking about going into that by utilizing data because you don't want to Make a mistake when you're trying to do 10 to 20 your leases You kind of got to get it right as quickly as possible. Yeah, so it'll be really unique really fun Yeah, I think we're gonna have a good discussion. That's from 1240 to 1 o'clock tomorrow in the main floor So hopefully everybody's able to join us if not find Chris or myself We'll talk more and look to definitely see a broader piece come out after the fact Is there any particular region that you'll be exploring in that live case study? There's a couple markets that we're talking about Phoenix Chicago Yeah, some of these are markets that primes in Denmark Yeah, and then also just what what is really happening in each of those markets right now the really the exponential growth that we're seeing across the board Yeah, within the entire data center market. Yeah, I think everybody's recognized that The primary markets continue to grow have some challenges to be to be frank about it with land power perceptions from the public Yeah, and really those secondary and third-tier markets are where we're seeing a ton of growth Yeah, so we'll dive into some of those and then we'll dig a little bit further as we continue to move along with it Yeah, those second and third markets are definitely exploding. Oh, God. Yeah. Yeah, and it's interesting there too Just sorry outside bar with that real quick, but like Phoenix is an example of just a sneak peek I mean Phoenix has multiples close to the 4x range of potential growth coming based on what's under construction And what's happening in that market and it's critical to understand that but that's where the data Conversation starts to come into play as well as what's the power availability and and how is that going to continue to grow with the data center Operator, so it's trying to connect to the entire community Yeah, more small already, but try to connect us even more with data And we're already hearing that there's power constraints in Phoenix So exciting to hear how some of this data can help project How these markets will continue to to grow and expand. Yeah So Kobe thanks again so much for joining us today. Is there anything else that you wanted to add? No, I think again come find us today We're at booth two if you're here at data cloud Yeah, if not reach out to me reach out to anybody on the DC by team We would love to have conversations about what you're seeing what we're seeing and really collaborate on how we can assist with With any of the goals that you need to accomplish this year Yeah, but really more importantly, how can we start thinking about the future by utilizing the data that we have today? Well, thanks again for joining us Colby and DC by at the happy hour tonight panel tomorrow case live case study with prime data centers Booth to right across from us here on the expo floor at data cloud USA and Thanks again. Thank you. Thanks viewers for tuning in Stay connected and happy networking You