 Location has been an important economic variable throughout history, and with the rise of digital economies and the Internet of Things, Location's importance to economic value is expected to grow. New business models are emerging that use spatially-enabled technology to disrupt established markets and engage spatially-enabled assets for financial and functional utility. The second law of geography is introduced as a conceptual framework to understand the economic potential of spatially-enabled information, and a comparative analysis of non-spatial versus spatial web agents provides a quantitative framework to demonstrate the benefits of the digital earth economy. This article was authored by Tim Forsman and Ruth Luscombe.