 Television news is like radio. You've got to listen to whatever is being streamed to you. There's no personalization There's no customization. There's a stream coming to you. You can watch it and if you don't like it, you change the channel That's TV news and radio Digital video news today is like cassettes and CDs. You can find the story that you want But you've got to go searching for it and the user experience is not correct And by the way, if you're saying algorithms are going to give it to you, even that's not perfect because the algorithms are being guided by your click behavior Not some other details which I'm sure we can discuss later Shantanu, but this is a broad thought process Now music found an answer, right? Music found the answer through Spotify and Apple Music and others such formats And what fundamentally is it that those formats are doing? Why is music solved a problem? It's because what is Spotify does it? It curates the 20-30 million songs out there Just as in the digital world today you have 20-30 million stories out there, all of them are short phone It curates it for you in a manner that is consumable Number one, it curates it by algorithms, so AI That's why it says for you, music for you This is the playlist that you will like and customizing this and putting it forward for you Number two, it does it through expert curation Expert curation means these are the best 20 songs in the last week Top 70 songs of the 1970s, 30 best Bhangra songs to listen etc etc That's number two Number three, it allows people to build their own playlists and share them That in a sense is where there comes Armadhani curation, where it's thrown open to everybody That's the Spotify solution And in essence what we have tried to build with editorgy for the last four years or five years Was to find a better phase to Spotify or read your news and information So that essentially is what it is about It is about how you curate the plot of information in the stories And take them into a digestible packet where people do observe